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MultiLotto, partners with ConversionBet to create a new digital acquisition channel

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MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

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DraftKings joins hands with Scarlet Pearl Casino Resort

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DraftKings joins hands with Scarlet Pearl Casino ResortReading Time: 1 minute

 

US-based DraftKings has signed an agreement with Scarlet Pearl Casino Resort in D’Iberville, Mississippi to officially open DraftKings at Scarlet Pearl Sportsbook. The new facility will start functioning on 16 November 2018. The sportsbook will transform Scarlet Pearl’s existing PRL Bar into a multi-screen betting and social destination for sports lovers.

“We’re thrilled to be working with Scarlet Pearl Casino Resort, whose leadership has a high bar for quality and a forward-thinking approach to sports betting; a perfect fit for DraftKings,” said Matt Kalish, Chief Revenue Officer and co-founder of DraftKings. “We’re excited to bring and offer an innovative sports betting experience to sports fans in one of the largest and most competitive gaming markets in the U.S.”

DraftKings at Scarlet Pearl Sportsbook will offer a superior customer experience that includes the opportunity to wager on dozens of sports. In addition, the sportsbook will soon offer live, in-game betting with three windows, giving sports fans a variety of ways to place their bets. Pending regulatory approval, the sportsbook will incorporate on-site kiosks and an on-premise mobile app.

 “We are excited to introduce DraftKings, a ‘New Way’ to game for our current and future guests,” Scarlet Pearl Casino Resort CEO LuAnn Pappas said. “Our collaboration with DraftKings is an opportunity for us to continue to set high standards on the Mississippi Gulf Coast and give our players a new home for sports betting.”

Directing the Scarlet Pearl Sportsbook team will be Nicholas “Nico” Sfanos, who previously ran sportsbooks for Station Casinos throughout Nevada.

 

Source: 5StarMedia


Source: European Gaming Media

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Aragon and Catalonia officials visit Zitro Games

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Aragon and Catalonia officials visit Zitro GamesReading Time: 1 minute

 

The high officials of Aragon and Catalonia have visited the facilities of Zitro Technological Campus in Barcelona. The visiting team was headed by the Interior Justice Director of the Government of Aragón, Ms. María Ángeles Júlvez León, and the Tax and Gambling Director of the Generalitat of Catalonia, Ms. Natalia Caba Alba. They were accompanied respectively by the Head of Authorisation and Sanctions Service Ms. Elena Pérez Aparicio and by the Gambling Deputy Director Mr. Amadeu Farré i Morel. The team examined the manufacturing process behind each product in detail.

Forming an exceptional entourage, and accompanied by Johnny Viveiros Ortiz, founder of Zitro, Manuela Jiménez, Vice President, Sebastián Salat, CEO, Marta Cuesta, Product Director, and Cristina García, Director of Institutional Relations, the authorities have visited the different departments which are located in the Zitro Technological Campus, where software development, video bingo and video slot game design and Zitro Interactive applications are carried out.

The campus, which is fully devoted to Research + Development + Innovation activities, also has state-of-the-art video and sound recording studios, as well as a plant that’s dedicated to the manufacture and quality control of Zitro and Bryke gaming machines.

Johnny Viveiros Ortiz said that “we are very grateful to the authorities for their interest in learning about our Technology Campus and we are very proud to show them our Factory of Ideas in detail, where Zitro’s great team turns them into unique experiences for players around the world, using the most advanced technology on the market.”


Source: European Gaming Media

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From Alpha to Omega, BetConstruct chooses SiGMA

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From Alpha to Omega, BetConstruct chooses SiGMAReading Time: 2 minutes

 

Staying on a track of the latest regulatory and technological developments, on November 28 to 30 BetConstruct representatives travel to the capital of Malta, to participate in professional networking event SiGMA 2018.

“Malta iGaming Summit started 5 years ago, just when we established our office on the island. Since then the event has grown tremendously, just like BetConstruct, and became one of the most significant exhibitions in our busy calendar of events. Given all that plus a number of our products licensed by Malta Gaming Authority, we simply could not miss the expo.” – said Kristina Hambardzumyan, Regional Director in Malta.

To the world’s igaming village BetConstruct takes its fully-fledged white label offerings for the regulated European market. The line-up of gaming products has RNG and Live Casinos, Skill Games and Poker that has been recently added to our set of licensed products by MGA. As for betting solutions we have Sportsbook, Fantasy Sports and Virtual Sports. FeedConstruct will showcase the company’s data feed products with 4 in 1 solutions and Friendship Platform, a live video stock for federations and sporting video providers.

Alongside our standard package, the gaming products of well-known Malta-licensed casino providers are also available through our platform due to the recently granted approval from the Malta Gaming Authority.

BOOK A MEETING

BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centers around the globe.
BetConstruct’s innovative and proven offerings include an extensive range of products and services, including Sportsbook, Sports Data Solutions, Retail Solutions, RNG & Live Dealer Casino, VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more. The latest addition is the industry-first complete management infrastructure, SpringBME (Business Management Environment).
All partners benefit from the BetConstruct Spring platform with its powerful back office tools and all-inclusive services that empower operators’ growth and help contain their costs. From stand-alone set up to turn-key and white label solutions, BetConstruct offers its partners unfettered opportunity to succeed.


Source: European Gaming Media

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