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MultiLotto, partners with ConversionBet to create a new digital acquisition channel

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MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

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Potential New Casino In The Center Of Gdansk

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Potential New Casino In The Center Of GdanskReading Time: 1 minute

There is a new intention of creating a new casino in Gdansk in the newely opened IBB Hotel in Dlugi Targ. The one and only issue is that there are already two casinos in the city and the current gambling legislation does not allow another one.

The Warsaw-based company Casino, which manages, among others: a casino in Sopot, wants to open another one in Gdańsk. The company applied for permission to rebuild the premises for a casino and a club with a small gastronomy. Where? In the basement and ground floor of the IBB Hotel in Długi Targ, which opened in April.

We have accepted the casino offer, but now it has to deal with a number of procedures, including getting permission from the Ministry of Finance and the City Council of Gdansk” – said Adam Trybusz, the owner of the object.

The Gambling Act of Poland states that in towns with up to 250,000 residents only one casino can be created, and for each subsequent started 250 thousand inhabitants, their number is increased by one. The number of casinos in the region can not be higher than one casino for each full 650,000 inhabitants.

 

Source: e-playonline


Source: European Gaming Media Latest News

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ACMA probes .cc gambling websites

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The Australian Communications and Media Authority (ACMA) is investigating the allegation that gambling websites using the .cc domain extension have breached of the Interactive Gambling Act (IGA).

As per the IGA, website operators are prohibited from offering casino-style games and live sports betting to Australian customers.

Gambling operators without an Australian licence are also prohibited from taking bets from Australian customers.

“When deciding if a site should be investigated, the ACMA considers a number of factors, including whether the service being provided may be a prohibited or unlicensed service … and whether it may have an Australian-customer link,” an ACMA spokesman said.

Dr. Charles Livingstone, a gambling law expert from Monash University, said the sites do appear to have breached the act.” The avowed purpose of the IGA is to protect Australians from less well-regulated gambling sites, and to prohibit non-wagering gambling being available online,” he said. “Using a web address of an Australian territory to offer online gambling services is an offence, unless the provider is registered in an Australian jurisdiction.”

 

Source: 5star.media

 


Source: European Gaming Media Latest News

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MGA | FIAU issues the Implementing Procedures – Part II addressed to the Remote Gaming Sector

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MGA | FIAU issues the Implementing Procedures - Part II addressed to the Remote Gaming SectorReading Time: 1 minute

The Financial Intelligence Analysis Unit (FIAU) has today issued the Implementing Procedures – Part II (found here) addressed to the remote gaming sector.  This document focuses, and provides guidance, on certain aspects of the Prevention of Money Laundering and Funding of Terrorism Regulations (“PMLFTR”) which warrant further elaboration at industry-specific level to ensure that they are understood and interpreted consistently by licensees.

The Implementing Procedures – Part II for the remote gaming sector were drawn up in conjunction with the Malta Gaming Authority and following due consultation with the relative sector.  All interested parties are to take note thereof. These Implementing Procedures are also accessible through the FIAU’s website – http://www.fiaumalta.org/ – and are considered to have come into force on the date of their publication.


Source: European Gaming Media Latest News

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