Connect with us
Advertise at European Gaming Media

News

MGM Studios to provide keynote for industry-first hospitality conference at ICE VOX 2020

Published

on

MGM Studios to provide keynote for industry-first hospitality conference at ICE VOX 2020Reading Time: 2 minutes

 

In response to the industry’s increased investment in hospitality, Robert Marick, EVP of Global Consumer Products & Experiences at MGM Studios, is set to open the first ever Hospitality Technology conference at ICE VOX 2020 (3-4 February, ExCeL London – the precursor to the ICE London exhibition on 4-6 February in the same location). Taking place as part of this year’s comprehensive ICE VOX agenda, which is set to explore the biggest issues in global gaming, Marick’s keynote address will focus on how storytelling and experiential entertainment can reinvent gambling’s relationship with next-gen consumers.

“I’m thrilled to join ICE London’s first ever hospitality conference and look forward to exploring the immense potential that exists for the gaming, hospitality and entertainment industries to collaborate in today’s dynamic marketplace,” Marick explained. “Revenue diversification in Vegas has long been shifting towards non-gaming and hospitality, seeing casino revenue drop as low at 27% in some properties in recent years in favour of other offerings. With this has come a surge of innovation in hospitality, entertainment and a consensus that return-on-experience is what now drives customer retention in Integrated Resorts, with the rest of the US and other jurisdictions following suit.”

In his role at MGM, Marick is responsible for overseeing the expansion of the studio’s licensed merchandise, interactive games, licensed media and advertising and location-based entertainment business for the studio’s current and legacy franchises, which includes The Addams Family, James Bond, Stargate, Vikings and Pink Panther, among many others.

Marick’s ICE VOX presentation, titled ‘Gaming Reinvented: Next Generation Guide to an Entertaining Gaming Experience’, will bring together the drivers for consumers to spend more on their experiences and understand how they now connect with brands through entertainment. Driving the wide-ranging focus of the first Hospitality Technology conference, he will also explore how, when IRs transition from being gambling-centric to entertainment-centric, new audiences and connections will fuel greater customer engagement through utilising brand licenses into new destinations, single attractions, live events, retail, dining and hospitality.

Robert Marick will present the opening Keynote Address on the second day of ICE VOX (3-4 February, 2020).


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: MGM Studios to provide keynote for industry-first hospitality conference at ICE VOX 2020

News

The real HIT of the year 2020 was just announced

Published

on

The real HIT of the year 2020 was just announced  Each year, one slot is able to charm the hearts and minds of players until it ranks at the top of casinos’ charts. But this year, Endorphina broke the system and went straight to the top right after the release! Bold? Yes. Brash? Very much. Justified? Absolutely. Indeed, judging by the content and features, […]
Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The real HIT of the year 2020 was just announced

Continue Reading

News

Prague Gaming Summit 2020 speaker profile: Stav Pischits (CEO at Cynance)

Published

on

  The 4th edition of the Prague Gaming Summit will take place on 6 March 2020 and welcomes leading operators, service providers and gambling industry experts from all across Europe. On the 6th of March at the Prague Gaming Summit, you have the opportunity to dive into several subjects, among which also the “Advising The […]
Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Prague Gaming Summit 2020 speaker profile: Stav Pischits (CEO at Cynance)

Continue Reading

News

Prague Gaming Summit 2020 speaker profile: Saulius Racevičius (CEO at ConnectPay)

Published

on

  The 4th edition of the Prague Gaming Summit will take place on 6 March 2020 and welcomes leading operators, service providers and gambling industry experts from all across Europe. On the 6th of March at the Prague Gaming Summit, you have the opportunity to dive into several subjects, among which also the “Global Payment […]
Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Prague Gaming Summit 2020 speaker profile: Saulius Racevičius (CEO at ConnectPay)

Continue Reading

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +50,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: sales@europeangaming.eu

Editorial / PR Submissions: editor@europeangaming.eu

Copyright © 2015 - 2020 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

%d bloggers like this: