Connect with us
Prague Gaming & TECH Summit 2024

Canada

MediaTroopers Have Obtained All Possible US Revenue Share Licenses

Published

on

 

After acquiring revenue share licenses in Colorado and Arizona earlier this year, MediaTroopers has now officially been able to strike a revenue share deal in every possible state in the US. Currently licensed or operational in around two dozen US states, plus Washington DC and Ontario, the company has obtained six revenue share licenses in some of its key states:

  • Colorado on January 19, 2023
  • Arizona on January 13, 2023
  • Michigan on 29 November 2022
  • Washington on 1 October 2022
  • New Jersey on 16 September 2022
  • Pennsylvania on 12 April 2022

Alternatively, in specific jurisdictions where a license is not required on an affiliate level, MediaTroopers can operate on a revenue share basis in six states/provinces. These include Iowa, Nevada, New York, Ohio, Virginia, and Ontario.

The leading digital marketing agency is one step ahead of the rest, leading the way for other marketing companies and affiliates with its revenue share model. In fact, many more are now looking toward the perks and positives of revenue-sharing compared to the old-fashioned CPA model.

When asked about his thoughts on the revenue share model, MediaTroopers’ CEO and Co-Founder, Shmulik Segal, said, “As a digital marketing agency highly focused on the US market, MediaTroopers has invested a lot of time in our licensing procedures and in creating a core presence in regulated US states.”

“With our combined understanding of the acquisition and retention of customers, I believe that the revenue share license is the best way forward. By producing more devoted repeat clients, revenue share standards are ideal for creating better-established online gambling markets around the US.” Segal continued.

Advertisement

What Is a Revenue Share License?

MediaTroopers, a dominant digital marketing agency in the US gambling market, is changing the market’s paradigm of player acquisition by embracing a revenue-share model with its channel partners.

The regulatory authorities for maintaining and overseeing retail and online gambling in several US states enact two different licensing models for affiliates like MediaTroopers. The first is specifically for companies that promote on a CPA (Cost Per Acquisition) basis, and the second is for others who market and advertise on a revenue share basis. As such, to operate legally on both licensing models, organizations will need to obtain two different licenses per state.

That’s exactly what MediaTroopers has already done in six US states and is hoping to do in many more.

Segal said, “Throughout my years in the iGaming industry, I’ve continually opted for a revenue share license, where possible. It’s always been MediaTroopers’ desired licensing model with our partners and the next step for strengthening alliances and long-standing partnerships. Alongside encouraging integrity, a revenue share license generates a shared interest for all parties to work hard, prosper, and commit to quality and return on investment in the long run.”

Advertisement

Unlike CPA and Flat-Fee advertising models that until now were more common in the US betting industry, Media Troopers is expanding campaigns using a Revenue Share model, promoting more transparency, commitment, and quality across the entire marketing funnel.

Yet, when asked about the process of obtaining a revenue share license, Segal noted, “Revenue share licenses are, without a doubt, the most prestigious form of certification one can get in the US. However, they also have a strict licensing process, reaching operator level. The background investigation is much deeper and more thorough than your traditional CPA application.”

He continued, “It takes an immense amount of time and preparation to compile all requirements, not only for the entity but also for the company’s shareholders, too. Generally, such applications can take up to 18 months.”

“As a result of our compliance strategy and responsiveness, we have managed to obtain some in a much shorter period. Overall, we are extremely proud of having such an extensive list of licenses. At the end of the day, they put MediaTroopers ahead of the game.” Segal concluded.

The Benefits of a Revenue Share License

Advertisement

There are unique benefits to both CPA and revenue share licenses. Of course, as the standard licensing model, most affiliates are used to operating under a CPA basis. However, the contemporary and innovative revenue share license allows MediaTroopers to have a mutual liability with its customers. It also showcases the company’s commitment and dedication to operating safely and forming enduring partnerships with operators in several US states.

As MediaTroopers and gambling operators won’t be as busy attracting new customers (who will have varied LTV), the company can spend more time generating more users with longer lifespans. Ultimately, revenue share models make for more sustainable and long-term results.

Continue Reading
Advertisement

AGA

DraftKings Set to Launch Mobile Sports Betting in North Carolina on March 11

Published

on

draftkings-set-to-launch-mobile-sports-betting-in-north-carolina-on-march-11

 

Today, DraftKings Incorporated (DraftKings) (Nasdaq: DKNG) announced plans to launch its top-rated online sportsbook in North Carolina on March 11, 2024. This announcement is the culmination of DraftKings’ continued work with stakeholders and regulators across North Carolina to offer fans a responsible form of sports betting. Earlier this year, DraftKings and NASCAR agreed to terms on a written designation agreement, paving the way for the digital sports entertainment and gaming company to operate in the state. Once live in North Carolina, the DraftKings Sportsbook will be available in 27 United States states, in addition to Ontario, Canada.

North Carolina is known for its strong sports culture, housing the majority of the NASCAR industry, professional teams in the NFL, NBA and NHL as well as several universities competing at the Division-I level. Starting from March 11, DraftKings will provide eligible fans in the state several new and responsible ways to get in on the action. DraftKings’ online sportsbook provides a wide variety of betting markets and key offerings such as same-game parlays, in-game betting, special odds boosts and more on a safe, regulated platform with various customer protections in place such as deposit and time limits, access to responsible gaming resource materials, cool off and self-exclusion features along with DraftKings’ all new My Stat Sheet, an innovative responsible gaming feature that shows customers exactly how much time they’ve spent on DraftKings and the total amount of deposits they’ve placed on the platform.

“With the NCAA Tournament right around the corner and the NASCAR season in full throttle, we are thrilled to be launching our top-rated sportsbook app in North Carolina,” the President for DraftKings North America, Matt Kalish, said. “‘The Tar Heel State’ is home to a passionate fanbase and some of the most iconic college basketball programs of all time, making this an exciting time to introduce legalized online sports betting. We’re proud to be working alongside NASCAR as our market access partner and look forward to enhancing the fan experience across North Carolina with a fun, safe and seamless sports betting product.”

To celebrate the launch of legalized mobile sports betting going live in North Carolina, DraftKings, in collaboration with NASCAR, is teaming up with Carolina Panthers legend Greg Olsen for a ceremonial first bet on March 11, 2024. The event will take place at the NASCAR Hall of Fame in Charlotte and feature remarks from Olsen as well as DraftKings Chief Commercial Officer Jeremy Elbaum and North Carolina State Representative Zack Hawkins.

Advertisement

In addition to hosting the ceremonial first bet in North Carolina on March 11, DraftKings is also recognizing Problem Gambling Awareness Month (PGAM) in March, led by the National Council on Problem Gambling (NCPG) to increase public awareness of problem gaming and the availability of prevention, treatment and recovery services. DraftKings works closely with the NCPG to highlight the company’s responsible gaming initiatives and resources such as cool offs, limitations, key partnerships and mental health services.

Both active members of the American Gaming Association (AGA), DraftKings and NASCAR are committed to promoting the AGA’s Have A Game Plan: Bet Responsibly public service campaign, which educates customers on responsible gaming best practices such as establishing and adhering to a budget and only engaging with legal, regulated operators. DraftKings is committed to creating inclusive and responsible pathways for people to build, create, imagine and innovate through the DraftKings SERVES program.

Eligible customers in North Carolina can access the latest betting markets and more by downloading the DraftKings Sportsbook app available via iOS and Android. DraftKings is committed to providing customers with resources to help bet responsibly. Customers can review DraftKings’ responsible gaming tools here. For additional problem gaming support or services, North Carolina customers can call 1-800-GAMBLER.

Continue Reading

Andrzej Hyla Chief Commercial Officer at Wazdan

Wazdan enters its next Canadian province with Loto‑Québec integration

Published

on

wazdan-enters-its-next-canadian-province-with-loto‑quebec-integration

 

Wazdan, the inventive developer of thrilling casino games, has introduced its portfolio to Loto-Québec through Light & Wonder’s aggregation platform, marking its premiere in the Canadian province.

This achievement underscores the provider’s dedication to the North American market, highlighting its ongoing expansion efforts in the region.

Players in Québec can now access Wazdan’s top-performing titles on the crown corporation’s online gaming platform, lotoquebec.com. Among these are beloved games like 9 Coins™ Grand Gold Edition, 9 Coins™ 1000 Edition, Hot Slot™: 777 Crown, Magic Spins™, and Hot Slot™: Mystery Jackpot Joker.

Through this integration, Wazdan brings its engagement-boosting features such as Hold the Jackpot™, Cash Infinity™, Collect to Infinity™, and customisable Volatility Levels™ to an even broader audience in Québec.

Andrzej Hyla, Chief Commercial Officer at Wazdan said: “With our sights firmly set on North American expansion, our market entry in Québec is a momentous occasion for Wazdan as we continue to bring innovative experiences to more players than ever before.

“Wazdan and Loto-Québec have a shared vision for delivering fresh content that puts users at the heart and we have no doubt our games will be received with tremendous success by their players.”

Advertisement

François Hardy, Product and Innovation Director at Loto‑Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform. We are happy to bring Wazdan’s games to our players.”

Continue Reading

Canada

BMM Testlabs Promotes Jean Corriveau to Senior Vice President of Global Quality Assurance and BMM Canada Regional Executive

Published

on

bmm-testlabs-promotes-jean-corriveau-to-senior-vice-president-of-global-quality-assurance-and-bmm-canada-regional-executive

 

Longtime BMM QA leader named to oversee Companyߣs largest testlab.

BMM Testlabs (BMM or the Company), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Jean Corriveau to Senior Vice President of Global Quality Assurance and BMM Canada Regional Executive.

In this expanded role, Corriveau will oversee the Companyߣs global product quality assurance efforts, ensuring high standards of excellence across all BMM operations. Additionally, as the BMM Canada Regional Executive, Corriveau will spearhead BMMߣs global product QA strategic initiatives to drive growth, innovation, and excellence.

Corriveau’s 23-year trajectory in the gaming industry underscores his expertise and adaptability. His journey began as a software developer, from which he quickly advanced to Business Development Manager at BMM. He continued his upward trajectory when he became the Vice President of Quality Operations for BMM’s largest global lab based in Moncton, New Brunswick, Canada.

Advertisement

BMM Innovation Group Chief Operations Officer Kara Matthew said, “With Jean at the helm, BMM Moncton transformed into a premier global QA center of excellence, showcasing his skill in driving growth and innovation. Weߣre thrilled to see Jean continue to advance and take ownership of our global QA services.”

Corriveau said, “I am excited to step into the role of Senior Vice President of Global QA and BMM Canada Regional Executive at BMM, especially with the opportunity to lead such an outstanding team. I am focused on surpassing client expectations through our quality, velocity, reliability, innovation, and customer-centricity.”

 

Continue Reading

Trending