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Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

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Spinola Gaming, the leading Malta-based lottery content provider is on a mission to stop what it sees as a ‘race to the bottom’. Head of Product, Isabella Rae-Banda explains how the lottery experience is being used to recruit and retain players in what is a commercially promiscuous online world.

Online operators are now starting to realize the true potential of lotteries and now see this as the “Fourth Pillar of Gaming” – can you explain this?

It’s probably best to start with some facts. Lotteries account for some 36 percent of the global gaming market and represent one of the industry’s biggest revenue generators.  Most lottery participants view their spend as entertainment rather than gambling and the overwhelming majority have never visited a casino or participated in an online sportsbook.  Lotteries offer jackpots which people dream about winning in the process creating a positive narrative and with that comes oceans of human interest driven media coverage.  Our approach at Spinola Gaming is to harness these invaluable characteristics and offer online casino and sportsbook operators the opportunity to integrate a global selection of fully insured lotteries from around the world as part of their overall offering.  It’s a recognition that lottery works best when operators take a holistic view of what they can provide in terms of gambling entertainment and lottery is a fundamental part of that fantastic shop window.

How would you summarise the commercial opportunities for online operators?

Lottery is a simple game that can be used in a highly sophisticated way to build the bottom line.  The vast majority of online operators are, perhaps unwittingly, participating in a race to the bottom.  The practice among casinos of offering bonuses or free spins has transitioned from being a sales tool to a culture of permanent offers and deals which destroy margins and have created a churn of promiscuous ‘customers’ with zero brand loyalty.  By incorporating lottery as a side game operators extend an invitation to participate in something that provides an opportunity to follow a dream and win life changing prizes.  When you are competing for traffic you need a ‘stand out’ and lottery is exactly that.  Furthermore, it serves to attract a new customer and with that the opportunity to cross sell across a number of integrated verticals.  Brands can move from attempting to out shout each other to having a conversation with customers and keeping them connected with the brand.  It’s about broadening horizons, offering something different and transitioning players into customers.

What does Spinola bring to the debate?

In physical terms we can offer operators the choice of 72 lotteries from almost all global markets including the biggest European and US lotteries (which is the most comprehensive lottery offering on the market) and the chance to customise games to complement brand values, colour ways and imagery.  The model is based on a fully insured, risk free solution and operators can be up and running with Spinola within a month – two weeks for the technical side and two weeks for customisation.  We provide all of the tools and all of the insight necessary to make the offering work to maximum effect which includes access to our in-house marketing team to help create and implement campaigns.  It’s a fully managed solution which does not cannibalise income from one vertical to another and it’s risk free, meaning operators do not have the burden of payouts on any winnings.

Can the lottery experience engage with Generation Z – if so how?

There’s no doubt that the lottery sector suffers from a range of misperceptions one of which is its association with baby boomers.  The online experience is a perfect fit for consumers who are tech savvy and who could be described as mobile first.  Generation Z finds bricks and mortar gaming an irrelevance but offer a technology driven experience which is different, which is part of an integrated experiential offering and which provides the opportunity to win life changing jackpots and there’s a great opportunity to engage with a new demographic.  They might be playing on the bus home but they are dreaming of a work free lifestyle and driving a Bentley Continental.

What plans does the company have for 2019?

We have spent the past two and a half years building what we believe is the industry’s leading lottery solution by creating a fully managed and risk free range of lottery and jackpot products that integrates seamlessly with online operators, we have been successful in generating a sizeable amount of interest for the lottery vertical and in the process secured over 40 existing operators.  We’ve established a critical mass and the year ahead will see that extend to over 100 live operators. It’s an ambitious target but one we are capable of achieving.

About Spinola

As a new entry to the global lottery market, Spinola Gaming has very quickly established itself as the leader of B2B Lottery Products and Jackpot Solutions now serving over 70 Global Lotteries to more than 100 Operators across the globe through one seamless integration. Spinola’s powerful and innovative lotto engine (Lotto Connex) provides online and state run lottery operators the ability to  take advantage of a fully managed solution with the ability to create new lotteries, add lotto betting as a new vertical and offer Jackpots of up to €250m per draw.

Source: GB Media


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

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Multilotto strengthens its executive leadership team

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Online lottery betting company sees the appointment of former Chief Financial Officer, Christian Hellbjer as CEO after the departure of Thomas Biro, and the appointment of Mark Knighton as Head of Operations.

Christian Hellbjer has been named Multilotto’s new Chief Executive Officer after the departure of Thomas Biro who served as CEO for the past 7 years and has seen the company’s impressive growth journey from a messenger service to an established online lottery betting service with licenses in the UK, Ireland, Malta and Sweden.

After completing his studies at Lund University, Christian joined The Multi Group as Financial Controller. He quickly rose through the ranks to become the company’s CFO strengthening not only the senior management team but also structuring and streamlining the financial processes within the organisation. Talking about his new role as CEO, Christian says: “It’s an honour for me to take over the role of CEO and I am very excited to have the opportunity to guide the Multilotto team to the highest levels and continue building on our strong foundations.”

2019 also sees the appointment of Mark Knighton as Multilotto’s new Head of Operations.

With over 25 years’ experience working within various iGaming, lottery and technology sectors, Mark’s former roles as the Chief Sales Officer at Swedish National Lottery operator Svenska Spel and former Founder of Obsidian Consultancy, provide the in-depth knowledge and experience needed to drive Multilotto’s company culture and operational direction to advance Multilotto’s industry dominance.

Mark says: “This is a very exciting time to join a company which has been making substantial headway in the online lottery betting industry, and I look forward to playing a key role at Multilotto in keeping the drive of such an ambitious operation moving forward.”

Multilotto is one of the leading international betting services for lotteries offering secure and competitive bets. With Multilotto, players can break down borders and bet on a wide range of international lottery jackpots including America’s Mega Millions and Powerball draws.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Multilotto strengthens its executive leadership team

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StarCasinò and Lega Basket Serie A together at the Italian Basketball Cup 2019

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Lega Basket Serie A and StarCasinò are proud to announce a sponsorship that will bring Lega Basket Serie A and the number one casino in Italy together at the Italian Basketball Cup 2019. StarCasinò will be the Official Gaming Partner for the Italian Basketball Cup event that will see the final eight qualifying teams playing for the cup, known as Coppa Italiana di Pallacanestro. The tournament is taking place in Florence between 14th and 17th February.

The sponsorship includes brand presence during all matches through LED boards, logo on the basketball court and visibility in the Lega Basket offline and online media. The package provides StarCasinò the opportunity to increase brand recognition and includes several elements for brand activation. The seven matches will be broadcasted live from the Nelson Mandela Forum on Rai Sport HD, Eurosport 2 and Eurosport Player.

Pietro Lechiara, Marketing Manager at StarCasinò, Betsson Group said of the announcement: “StarCasinò is delighted to be part of the Basketball Cup 2019, one of the most important events for basketball in Italy. We’re passionate about sport and it’s a very important part of our brand strategy. This strategic partnership will further allow us to promote our responsible gaming values.”

Lega Basket Serie A president Egidio Bianchi, said: “We are very proud to have StarCasinò with us, as it yet again demonstrates that Lega Basket Serie A and Basketball Cup 2019 are establishing a strong brand with a key showcase event in the Italian sports calendar. With this partnership, we are sure that we’ll also give new entertainment experiences to the fans”.

About StarCasinò
StarCasinó is Betsson Group’s Italian brand which holds iGaming license AAMS n. 15230. The quality of StarCasinó is highly recognised locally as one of the best casino operators within the Italian online casino market. Everything is in full harmony with the vision and objectives of the Swedish company, Betsson Group, which wants to provide the best gaming experience in the field. Betsson Group has won several international prestigious awards, such as the EGR Best Operator Award, EGR Best Customer Support and also recognised for its Best Affiliate Programme at the EGR Italy Awards 2018.

About Betsson Group
With 17 brands, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over five decades. The company’s vision is to provide the best customer experience in the industry – listening to, and learning from, its customers, and then exceeding their expectations. Betsson Group is wholly owned by Betsson AB – listed on Nasdaq Stockholm Large Cap.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: StarCasinò and Lega Basket Serie A together at the Italian Basketball Cup 2019

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NSoft brings iGaming Future to february London event

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NSoft brings iGaming Future to february London eventReading Time: 1 minute

 

The sports betting technology provider NSoft will be showcasing its comprehensive suite of products including a full Sportsbook platform, Virtual games and the latest innovations in AI solutions at ICE London 2019.

NSoft’s Self-Managed Pre Match application is fully integrated into Seven Platform and gives the betting operators full autonomy of sports events creation, odds management and risk management. Except for already supported option of importing Betradar Unified Odds Feed, the customer has the ability to manually create any sport, tournament, market and event, as well as to resolve the markets.

The upcoming ICE London 2019 is the only B2B gaming event that truly brings together the international online and offline gaming sectors. During this event, held from February 5 to February 7, 2019, NSoft’s focus shall be on promotion of new products and comprehensive business solutions.

NSoft team is performing the latest product polishing before presenting it to the industry’s leading stakeholders. This year we shall be hosting you on our stand with impressive design and demo zones.

Don’t miss out on the chance to find out more about NSoft’s products. Please meet us at Stand S1-260. Book a meeting with our team or contact sales@nsoft.com.

 


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NSoft brings iGaming Future to february London event

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