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Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

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Spinola Gaming, the leading Malta-based lottery content provider is on a mission to stop what it sees as a ‘race to the bottom’. Head of Product, Isabella Rae-Banda explains how the lottery experience is being used to recruit and retain players in what is a commercially promiscuous online world.

Online operators are now starting to realize the true potential of lotteries and now see this as the “Fourth Pillar of Gaming” – can you explain this?

It’s probably best to start with some facts. Lotteries account for some 36 percent of the global gaming market and represent one of the industry’s biggest revenue generators.  Most lottery participants view their spend as entertainment rather than gambling and the overwhelming majority have never visited a casino or participated in an online sportsbook.  Lotteries offer jackpots which people dream about winning in the process creating a positive narrative and with that comes oceans of human interest driven media coverage.  Our approach at Spinola Gaming is to harness these invaluable characteristics and offer online casino and sportsbook operators the opportunity to integrate a global selection of fully insured lotteries from around the world as part of their overall offering.  It’s a recognition that lottery works best when operators take a holistic view of what they can provide in terms of gambling entertainment and lottery is a fundamental part of that fantastic shop window.

How would you summarise the commercial opportunities for online operators?

Lottery is a simple game that can be used in a highly sophisticated way to build the bottom line.  The vast majority of online operators are, perhaps unwittingly, participating in a race to the bottom.  The practice among casinos of offering bonuses or free spins has transitioned from being a sales tool to a culture of permanent offers and deals which destroy margins and have created a churn of promiscuous ‘customers’ with zero brand loyalty.  By incorporating lottery as a side game operators extend an invitation to participate in something that provides an opportunity to follow a dream and win life changing prizes.  When you are competing for traffic you need a ‘stand out’ and lottery is exactly that.  Furthermore, it serves to attract a new customer and with that the opportunity to cross sell across a number of integrated verticals.  Brands can move from attempting to out shout each other to having a conversation with customers and keeping them connected with the brand.  It’s about broadening horizons, offering something different and transitioning players into customers.

What does Spinola bring to the debate?

In physical terms we can offer operators the choice of 72 lotteries from almost all global markets including the biggest European and US lotteries (which is the most comprehensive lottery offering on the market) and the chance to customise games to complement brand values, colour ways and imagery.  The model is based on a fully insured, risk free solution and operators can be up and running with Spinola within a month – two weeks for the technical side and two weeks for customisation.  We provide all of the tools and all of the insight necessary to make the offering work to maximum effect which includes access to our in-house marketing team to help create and implement campaigns.  It’s a fully managed solution which does not cannibalise income from one vertical to another and it’s risk free, meaning operators do not have the burden of payouts on any winnings.

Can the lottery experience engage with Generation Z – if so how?

There’s no doubt that the lottery sector suffers from a range of misperceptions one of which is its association with baby boomers.  The online experience is a perfect fit for consumers who are tech savvy and who could be described as mobile first.  Generation Z finds bricks and mortar gaming an irrelevance but offer a technology driven experience which is different, which is part of an integrated experiential offering and which provides the opportunity to win life changing jackpots and there’s a great opportunity to engage with a new demographic.  They might be playing on the bus home but they are dreaming of a work free lifestyle and driving a Bentley Continental.

What plans does the company have for 2019?

We have spent the past two and a half years building what we believe is the industry’s leading lottery solution by creating a fully managed and risk free range of lottery and jackpot products that integrates seamlessly with online operators, we have been successful in generating a sizeable amount of interest for the lottery vertical and in the process secured over 40 existing operators.  We’ve established a critical mass and the year ahead will see that extend to over 100 live operators. It’s an ambitious target but one we are capable of achieving.

About Spinola

As a new entry to the global lottery market, Spinola Gaming has very quickly established itself as the leader of B2B Lottery Products and Jackpot Solutions now serving over 70 Global Lotteries to more than 100 Operators across the globe through one seamless integration. Spinola’s powerful and innovative lotto engine (Lotto Connex) provides online and state run lottery operators the ability to  take advantage of a fully managed solution with the ability to create new lotteries, add lotto betting as a new vertical and offer Jackpots of up to €250m per draw.

Source: GB Media


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

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Week 12 slot games releases

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Week 12/2019 slot games releasesReading Time: 4 minutes

 

It’s Friday already, so kick back and have a look at this week’s latest slot game releases!

 

We begin this week’s recap with Kalamba Games, who has delivered its latest stunning slot Hong Bao allowing players to open up the delights of the ancient Chinese tradition of the red envelope, which brings good luck and fortune. Hong Bao is exclusively distributed on the Relax Gaming platform via its Silver Bullet partner program. Alex Cohen, chief operating officer and co-founder at Kalamba Games, said: “Hong Baois a fantastic game with stacks of exciting new and familiar Kalamba features that are sure to have players thrilled and engaged.

 Kalamba Games’ Hong Bao

 

Betsoft Gaming sets the juice loose with its latest standout slot game, Fruit Bat Crazy. A new take on traditional cascading games, Fruit Bat Crazy allows players to build delicious combinations before smashing them in a single, seriously succulent splat.  In Fruit Bat Crazy, clusters of low-paying symbols always pop first, and symbols collapse on a combo-by-combo basis – so small wins will trigger their own cascades before big wins are calculated, increasing the chances of a deluge of delicious fruit.

 FRUIT BAT CRAZY-Betsoft

 

The nudge is king as NetEnt takes players deep into the jungle on a treasure hunt in search of ancient gold. There is more than meets the eye in Temple of Nudges™. Set among the exotic flora and fauna of a lush, verdant jungle, the 5×3 video slot with 243 betways combines nudges, symbol stacks and re-spins to deliver maximum excitement. “Nudges are a big favourite with players around the world and with us too, so we created a game that is all about nudges delivering great wins. The feeling we created when combining nudges with the re-spins, giving a chance for even longer nudges, is a pretty powerful one. Temple of Nudges™ will be a great and specifically crafted addition to our diverse and deep portfolio,” said Bryan Upton, NetEnt Director of Games.

 NetEnt’s Temple of Nudges

 

Greentube’s Home of Games keeps on getting better and better. The bar is about to be raised even higher with the addition of four of the most innovative casino games on the market enriching its portfolio, Jewels Match 3, Secret Trail Match 3, Sparkling Fruit and Jinxy Match 3. All four ground-breaking Match 3 titles will be available to B2B partners in the coming months. Match 3 games have opened a unique new casino game category of their own, combining the interactivity of a Match 3 game with the thrill of a classic slot.

Exceptional new casino game category broadens Greentube portfolio

 

Yggdrasil‘s latest casino slots gem, Dwarf Mine, tasks players to dig deep to discover hidden treasure and potentially massive wins. Throughout the game players are accompanied by a determined dwarf digger who uses his tunnelling machine to uncover underground valuables. His work is made simpler by drill-shaped Bonus symbols, which expand the reel set by revealing additional rows of symbols. Hitting three Bonus symbols during a single spin grows the reel set from 5×4 to 5×7 symbols and starts a Free Spins round with the enlarged reel set.

Yggdrasil - Dwarf Mine

 

Lightning Box has enhanced its partnership with leading UK operator William Hill after agreeing an exclusive omni-channel release of its latest title Lightning Leopard. The game was rolled out first on terminals in the bookmaker’s shops during ICE 2019, at the beginning of February, and will now be available for their online players for a special five-week period. Peter Causley, CEO of Lightning Box, said: “We have established a very good relationship with William Hill and it’s great to be able to launch Lightning Leopard exclusively both in their shops and online.“

Lightning Box - Lightning Leopard

 

Kalamba Games is adding a seasonal touch to its player favourite Mammoth Chase with an Easter egg hunt full of big wins to be discovered. Players can celebrate the holiday season with Mammoth Chase: Easter Edition which features traditional Easter characters and symbols such as bunnies, chickens and eggs. Mammoth Chase is one of Kalamba’s most popular slots, featuring stacked mammoth symbols that combine to award big wins, free spins with a frequent retrigger and multiplier wild symbols.

Kalamba Games’ Mammoth Chase gets Easter remake

 

iSoftBet, the market-leading online and mobile casino software provider, has released its latest blockbuster slot, the Egyptian themed Book of Immortals. The 5-reel, 10-line slot features classic characters from Egyptian mythology, such as feared God of the Dead Anubis, as well as a collection of fearsome gods and goddesses from Egypt’s fabled past. The lucky scarab symbol, covered with hieroglyphs, acts as a wild, with the Free Spins mode activated if three or more scarab symbols land on the reels simultaneously. As with all iSoftBet games, Book of Immortals is supported in both landscape and portrait modes when run on mobile devices and has a wide range of currency and language options.

iSoftBet - Book of Immortals


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Week 12 slot games releases

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IGT Extends Contract with Kansas Lottery for Providing INTELLIGEN™ System

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IGT Extends Contract with Kansas Lottery for Providing INTELLIGEN™ SystemReading Time: 1 minute

 

International Game Technology PLC, has signed a new three-year contract with the Kansas Lottery for providing its INTELLIGEN™ central computer system and services to monitor electronic gaming machines throughout the state. The new deal, an extension of the original central system services agreement awarded to IGT in 2008, will start on December 15, 2019 and end on December 14, 2022.

“We have leveraged more than 20 years of development expertise and knowledge gathering with gaming central system customers throughout the world to produce the INTELLIGEN system to ensure it’s equipped with the most advanced tools for our customers,” said Jay Gendron, IGT Chief Operating Officer, North America Lottery. “IGT and the Kansas Lottery have built a strong partnership since this contract began more than 10 years ago, and we’re pleased to be furthering this relationship by continuing to provide our advanced system to the nearly 5,000 electronic gaming machines in the state.”

“IGT’s INTELLIGEN system has helped the Kansas Lottery meet the objectives of operating our electronic gaming machines with the highest standards of integrity and security to benefit the state for the last 10 years,” said Stephen Durrell, Kansas Lottery Acting Executive Director “We look forward to continuing our relationship over the next few years.”


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: IGT Extends Contract with Kansas Lottery for Providing INTELLIGEN™ System

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Rivers Casino Schenectady submits comment on legalising sports betting

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Rivers Casino Schenectady submits comment on legalising sports bettingReading Time: 1 minute

 

Rivers Casino & Resort Schenectady has submitted a comment on the New York State Gaming Commission’s proposed regulations for legalising sports betting in New York state. The regulations to authorise and regulate the conduct of sports wagering at the four commercial casinos licensed by the Gaming Commission, including Rivers Casino, are now open for public comment until May 20, 2019.

The following quote is from Rivers Casino & Resort Schenectady Acting General Manager, Justin Moore:

“We’re extremely pleased that sports betting regulations have been released for public comment and are looking forward to introducing one of the first licensed sports books in the state of New York at Rivers Casino & Resort Schenectady. It’s very exciting to be able to bring sports fans and sports bettors into the casino to place legal wagers for the first time.”


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Rivers Casino Schenectady submits comment on legalising sports betting

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