iGaming Industry
LaLiga and Perform Group Create LaLiga Official Data Centre
Innovators join in five-year agreement to expand global availability of data on Spanish football competitions
In a deal designed to broaden the availability of data from one of the world’s highest profile football leagues, LaLiga and Perform Group today announced the creation of the LaLiga Official Data Centre.
Jointly led by Perform and LaLiga, the newly created LaLiga Official Data Centre will be responsible for ensuring LaLiga maximizes the use of official match data across multiple sectors and channels. LaLiga will utilise Perform’s sports data collection, distribution and commercialization expertise in the media, professional analysis and betting sectors, via Perform’s Opta and RunningBall data brands. The five-year agreement starts with the 2017/18 season.
Perform Group CCO Jacopo Tonoli said “We are delighted to be broadening our relationship with one of the world’s most exciting football leagues. The innovative partnership will see us working with LaLiga to deliver the best quality sports data globally, across multiple sectors and channels. It gives LaLiga control over their data rights, with full access to the market-leading industry expertise and sales network of Perform. We are thrilled to be able to add LaLiga to our official data rights portfolio.”
“This agreement deepens the relationship between LaLiga and Perform, two innovative brands. The LaLiga Official Data Centre will allow us to enhance the delivery of competition data across the world through internal and external channels, taking advantage of Perform’s distribution and commercial reach and experience.” added Melcior Soler, director of audiovisual at LaLiga.
The partnership will allow LaLiga to facilitate innovation across broadcast graphics and production workflows, develop digital data visualisations, fantasy and gaming concepts, as well as supporting a commitment to data editorial and performance data analytics.
Opta, the world’s leading provider of live, detailed sports data, will provide accurate and granular match data to power various LaLiga channels, including broadcasts. The Opta team of data scientists and editorial experts will continue to experiment with in-game data, developing new metrics to offer even greater fan engagement opportunities, benefitting league and club digital and social properties, creating assets for LaLiga commercial partners to connect with fans around the world.
This agreement expands on the partnership between Opta and LaLiga to provide the best eventing data for coaching purposes to LaLiga Santander and LaLiga 123 teams through LaLiga Mediacoach tools.
From the perspective of bookmakers, this partnership will provide exclusive official accreditation for the RunningBall network of highly experienced and qualified scouts, in every stadium. This will allow RunningBall to collect and distribute the fastest, most reliable Spanish data to power superior live betting experiences for the world’s leading bookmakers.
Perform’s Integrity Operations team will support LaLiga in its innovative approach to preventing match manipulation and betting fraud through monitoring and intelligence.
The partnership covers the following competitions organized by LaLiga and the Spanish Federation: Liga Santander, Liga 1|2|3, Copa del Rey, Supercopa de España, Second Division B, and the Spanish Women’s League.
About Perform Group:
Perform is a leading digital sports content and media group. Their mission is to connect the world of sport by supplying some of the quickest, most detailed and most engaging content, managing a network of wholly-owned global media brands and delivering premium sports content directly to fans. Perform works with major global rights holders such as WTA, FIBA and NFL to create long-term, transparent commercial relationships that help grow global audiences and, ultimately, benefit the long-term good of the sports.
Perform recently launched its live sports streaming service, DAZN, in Germany, Austria, Switzerland, Japan and Canada.
About LaLiga:
Founded in 1984, LaLiga (Liga de Fútbol Profesional) is a sports association comprising the 42 teams that make up the first and second divisions of professional football in Spain. LaLiga, based in Madrid, is responsible for the LaLiga Santander and LaLiga 123 leagues and the television production, which in the 2016/2017 season reached more than 2.5 billion people globally. LaLiga also manages LaLiga Feminina, the Spanish women’s competition. The association also has an active foundation and is the only world’s only professional football league with a league for intellectually challenged footballers: LaLiga Genuine.
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Source: EEGaming.
Supremeland Gaming, the emerging brand in American iGaming, announced the approval of an interim Supplier License in West Virginia, further solidifying its position as a key player in the rapidly expanding iGaming industry. This milestone marks the company’s third approval following the successful acquisition of the first approvals in Pennsylvania and New Jersey.
Supremeland Gaming is approved to operate under this interim license and is now authorized to offer its cutting-edge innovation to the Mountain State.
Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand promises cutting-edge slot play, combining immersive storytelling, state-of-the-art graphics, and impressive bonuses.
Rickard Öhrn, CEO of Supremeland Gaming, said: “The acquisition of our interim Supplier License in West Virginia is a pivotal step in our journey, reflecting on our dedication to delivering innovative experiences to a broader audience. As we expand our footprint, our commitment to excellence remains unwavering, and we look forward to contributing to the vibrant gaming landscape in the Mountain State.”
Supremeland is gaining traction for its emerging portfolio of top-notch games, including Red Panda Rising and the international debut title, Munition Mine, underscoring its commitment to pushing the boundaries of innovation in the iGaming industry.
Pragmatic Play, a leading content supplier to the iGaming industry, is continuing its momentum in the Latin American market, after signing an agreement to take its three biggest products live with Betsala.
The agreement will see Pragmatic Play’s full portfolio of award-winning Slot content go live, including recently released Slot titles Loki’s Riches and The Big Dawgs in addition to familiar player-favourites such as Sugar Rush and Gates of Olympus.
Betsala customers will soon gain access to Pragmatic Play’s Live Casino products upon integration being completed. The sector has been a focus for the provider over the previous 12 months with releases such as the dynamic Treasure Island game show which complements Pragmatic Play’s comprehensive range of casino classics such as Roulette, Mega Roulette, and Blackjack which are also available on the platform.
Completing the product offering is Pragmatic Play’s cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football, and motorsports.
The latest LatAm development for Pragmatic Play sees it further boost its profile across the region where it has cemented its status as a leading supplier of casino experiences.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Proving LatAm is still a key source of growth, Pragmatic Play is delighted to now count Betsala as another valued partner in the region.
“Pragmatic Play’s three leading products will soon be on the platform, and we look forward to even more players discovering its robust and engaging offering.”
Albert Bellavista, CEO at Betsala, said: “Pragmatic Play has built a stellar reputation across Latin America for its high-quality experiences, and we welcome them as our latest partner to bolster our offering and provide more thrills than ever.
“Most iGaming enthusiasts worldwide are already familiar with Pragmatic Play’s titles and we know the upcoming addition of its content will come with a great response from our players.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to make another appearance at a Latin American summit, at SAGSE LATAM in Buenos Aires.
Taking place across two days from March 20th-21st, the event sees iGaming professionals gather at Buenos Aires’ Hilton Hotel for the 32nd edition of the iconic exhibition.
SAGSE LATAM marks the second summit attended by Pragmatic Play in Latin America in 2024, with its new immersive proposal Pragmatic Play Experience, after an extremely successful exhibition tour in 2023, which saw the provider make inroads across the continent and impress industry representatives.
The gaming provider will be at Stand 120 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand-new Sportsbook solution.
In addition, Pragmatic Play will be a platinum sponsor of the event, highlighting the importance of such industry exhibitions and the vital role the leading provider plays in them.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a platinum sponsor of SAGSE LATAM and to be influential in shaping the future of the Latin American iGaming market. With a comprehensive multi-product offerings and solutions, it is poised to capitalise on the immense opportunities that the region presents.
“With an exciting range of panel discussions and interactivities that the conference brings, it is set to be yet another momentous date in the LATAM gaming calendar.”
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