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Perform partners LaLiga in new data venture

Innovators join in five-year agreement to expand global availability of data on Spanish football competitions


In a deal designed to broaden the availability of data from one of the world’s highest profile football leagues, LaLiga and Perform Group today announced the creation of the LaLiga Official Data Centre.

Jointly led by Perform and LaLiga, the newly created LaLiga Official Data Centre will be responsible for ensuring LaLiga maximizes the use of official match data across multiple sectors and channels. LaLiga will utilise Perform’s sports data collection, distribution and commercialization expertise in the media, professional analysis and betting sectors, via Perform’s Opta and RunningBall data brands. The five-year agreement starts with the 2017/18 season.

 Perform Group CCO Jacopo Tonoli said “We are delighted to be broadening our relationship with one of the world’s most exciting football leagues. The innovative partnership will see us working with LaLiga to deliver the best quality sports data globally, across multiple sectors and channels.  It gives LaLiga control over their data rights, with full access to the market-leading industry expertise and sales network of Perform. We are thrilled to be able to add LaLiga to our official data rights portfolio.

 “This agreement deepens the relationship between LaLiga and Perform, two innovative brands. The LaLiga Official Data Centre will allow us to enhance the delivery of competition data across the world through internal and external channels, taking advantage of Perform’s distribution and commercial reach and experience.” added Melcior Soler, director of audiovisual at LaLiga.

The partnership will allow LaLiga to facilitate innovation across broadcast graphics and production workflows, develop digital data visualisations, fantasy and gaming concepts, as well as supporting a commitment to data editorial and performance data analytics.

Opta, the world’s leading provider of live, detailed sports data, will provide accurate and granular match data to power various LaLiga channels, including broadcasts. The Opta team of data scientists and editorial experts will continue to experiment with in-game data, developing new metrics to offer even greater fan engagement opportunities, benefitting league and club digital and social properties, creating assets for LaLiga commercial partners to connect with fans around the world.

This agreement expands on the partnership between Opta and LaLiga to provide the best eventing data for coaching purposes to LaLiga Santander and LaLiga 123 teams through LaLiga Mediacoach tools.

From the perspective of bookmakers, this partnership will provide exclusive official accreditation for the RunningBall network of highly experienced and qualified scouts, in every stadium. This will allow RunningBall to collect and distribute the fastest, most reliable Spanish data to power superior live betting experiences for the world’s leading bookmakers.

Perform’s Integrity Operations team will support LaLiga in its innovative approach to preventing match manipulation and betting fraud through monitoring and intelligence.

The partnership covers the following competitions organized by LaLiga and the Spanish Federation:  Liga Santander, Liga 1|2|3, Copa del Rey, Supercopa de España, Second Division B, and the Spanish Women’s League.


About Perform Group:

Perform is a leading digital sports content and media group. Their mission is to connect the world of sport by supplying some of the quickest, most detailed and most engaging content, managing a network of wholly-owned global media brands and delivering premium sports content directly to fans. Perform works with major global rights holders such as WTA, FIBA and NFL to create long-term, transparent commercial relationships that help grow global audiences and, ultimately, benefit the long-term good of the sports.

Perform recently launched its live sports streaming service, DAZN, in Germany, Austria, Switzerland, Japan and Canada.

About LaLiga:

Founded in 1984, LaLiga (Liga de Fútbol Profesional) is a sports association comprising the 42 teams that make up the first and second divisions of professional football in Spain. LaLiga, based in Madrid, is responsible for the LaLiga Santander and LaLiga 123 leagues and the television production, which in the 2016/2017 season reached more than 2.5 billion people globally. LaLiga also manages LaLiga Feminina, the Spanish women’s competition. The association also has an active foundation and is the only world’s only professional football league with a league for intellectually challenged footballers: LaLiga Genuine.


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Source: EEGaming.