gaming
Kwalee Reaches One Billion Mobile Games Installs Milestone
Kwalee, a leading global game developer and publisher, is ecstatic to announce that its mobile app games portfolio has reached the much-anticipated milestone of 1 billion installs. This achievement is a testament to the hard work and dedication of the entire Kwalee team, partners and the support of its loyal players. Kwalee games have been downloaded on every continent – even Antarctica.
Founded in 2011, Kwalee has become the leader of hypercasual mobile game development in the UK, and its success prompted the company to open studios in India, China, and Portugal. It has consistently delivered fun and innovative titles such as Draw it, Teacher Simulator, and Airport Security. Kwalee has over 45 chart-topping games, and with over 200 million installs last year alone, it has accelerated towards the 1 billion install milestone.
Kwalee CEO, David Darling CBE, says, “We’re elated to reach this milestone. As a founder of Kwalee and someone with a long history in the games industry, it’s incredibly rewarding to see us reach this level of success. I’ve always been passionate about creating games that bring joy and entertainment to people, and to have reached one billion installs is a clear indication that we’ve been able to achieve that goal.
We’ve always believed in the potential of mobile games as a medium to connect people from all walks of life. I’m incredibly proud of our team and their work to get us to this point, and I’m excited to still be playing Kwalee games when we hit 2 billion installs.”
First introduced in 2017, Creative Wednesdays was one of the defining innovations that enabled Kwalee to achieve this astronomical success. Team members in all parts of the business are given the freedom to pitch games and share in the profits if they become a success. Every week, in addition to hearing new pitches, the full Kwalee team gathers in person and remotely to share news, trends and play a new game together. This creative culture has helped Kwalee attract top talent, with the team reading tens of thousands of applications a month for its many remote and hybrid vacancies.
In addition to the success of games developed in-house, Kwalee has built a strong community of third-party game developers from around the world. Games such as Rocket Sky, Let’s Be Cops 3D and Build Your Vehicle were all developed by independent studios. They partnered with Kwalee to benefit from industry-leading marketing, monetisation, funding and development guidance from Kwalee’s expert hypercasual and casual teams. Developers are encouraged to sign up to Kwalee’s Publishing Portal to access free coaching and game testing.
Its strong marketing credentials and commitment to collaborate closely with talented game developers have made Kwalee the partner of choice for established and up-and-coming mobile game developers. Over a tenth of its billion installs have come from publishing external developers, with a success rate recognised by industry awards – Kwalee won Publisher of the Year at both the TIGA and Mobile Game Awards in 2022.
On this special occasion, Kwalee thanks its players, developers, and in-house teams who have driven this success. The company is thrilled to continue growing and expanding its community of players and is looking forward to many more years of successful mobile, PC and console game development.
On 26 June 2024, the starting pistol will be fired in São Paulo for the first gamescom latam, the new gamescom satellite event for all of South America. This was announced at an event in Brazil by the involved partners: game – The German Games Industry Association, Koelnmesse, BIG Festival, and Omelete Company.
Following gamescom asia, which has been taking place in Singapore since 2021, gamescom latam will be gamescom’s second international satellite event. It integrates BIG Festival, which is popular with the games community in South America and drew around 50,000 attendees in 2023. gamescom latam is aimed at both the gaming community and trade visitors, with respective areas for each target group.
“The international importance of gamescom grew significantly again in 2023, as its impressive reach and the on-site presence of leading figures in the industry demonstrate. We’re convinced that, more than ever, the games industry needs events that are gathering places for the entire games ecosystem. With the magnetic power of its international brand, gamescom can help make this happen. So we’re very excited to be putting on gamescom latam together with our partners in the coming year to bring the unique festival feeling of the world’s largest games event to South America,” Felix Falk, Managing Director of game, said.
“With our events abroad, we accompany our customers to the most important growth markets worldwide. After gamescom asia, gamescom latam is by no means a competitor to the successful original event in Cologne, but rather an ideal addition to our international portfolio,” Gerald Böse, CEO of Koelnmesse, said.
gamescom latam will take place from 26 to 30 June 2024 at the São Paulo Expo Exhibition & Convention Center.
CEO of Swifty Global
Swifty Global Secures GLI Certification for New Cutting-Edge B2B Gaming Platform
Dear Cashmere Holding Company (OTC: DRCR) also known as Swifty Global (Swifty), is a cutting-edge technology firm focused on creating ground-breaking solutions in the sports betting and gaming sector. Swifty currently holds licenses spanning several global jurisdictions with many more licenses in process. Swifty currently operates its proprietary swipe betting sports prediction application, as well as its traditional sportsbook and casino gaming platforms in numerous jurisdictions.
In a significant step forward, Swifty is proud to announce the completion and approval of the Gaming Laboratories International (GLI) certification for the company’s new innovative B2B gaming platform which has now been certified in the UK and can also be used for operators in Isle of Man, Gibraltar, Estonia and Malta. The newly developed B2B platform sits at the center of the Swifty Global scaling and growth strategy and will unlock a substantial new revenue stream for the business.
‘‘Securing this endorsement from GLI effectively certifies our B2B platform readiness for deployment across most European markets, and with this in mind we anticipate a significant spike in revenue over the coming months as we begin to roll out our new offering. Conversations are already underway with several sportsbooks and casinos, and we are confident that the first deal for this B2B platform will close by year end,” commented James Gibbons, CEO of Swifty Global.
In line with this, Swifty has recently completed the gap analysis for the South African SANS 1718 standards. The minimal changes requested by the gambling regulator once again highlights the robust nature of the Swifty product offering. This positive outcome has set the stage for the company to pursue official certification, which Swifty will initiate within the next two weeks. Once fully certified Swifty is set to officially launch its offering into the $1.8 billion South African gambling sector.
In addition to market and product expansion, Swifty’s relentless focus on enhancing its current offerings continues with the launch of its second major release of its platform, packed with a suite of innovative updates. This includes AI-powered multilingual support, enhancing global user accessibility, and affiliate management integration to open new marketing channels through sites like gambling .com. The release also introduces a dynamic modular interface for creating personalized user pages with various components like sports and casino widgets, adaptable based on user location. Significant enhancements also include a casino aggregator, an improved reporting module, and an AI-driven bonus rules engine, all aimed at elevating user engagement.
‘‘These updates collectively mark a major update to Swifty’s gaming offering, reflecting our commitment to continued innovation and user-centric design. With AI-powered enhancements and a dynamic modular interface, we’re not just keeping pace with the industry – we’re setting a new benchmark for what a gaming platform can offer. As we move towards the close of Q4, I am extremely confident about what the future holds for Swifty Global. The convergence of our technological advancements, new partnerships, and market expansion is set to drive substantial growth into the new year, delivering with it significant value for our loyal shareholders,” concluded Gibbons.
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