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Specialist virtual games provider Kiron has become the first supplier to provide virtual content online in South Africa, after launching its Jika Sports portfolio with all major betting operators in the market.

First introduced with leading retail operators in September 2019, the popular Jika Sports brand, which offers localised versions of Kiron’s virtual football and horse racing products, will now be available for local players to enjoy online.

Similar to the meaning of the word Jika, Kiron aims to ‘turn around’ the way people bet on sports in the most significant African gaming market, focusing on the nation’s most loved sports, Jika Soccer and Jika Racing.

The action-packed Jika Soccer game is available in English, Italian, and Spanish league formats, while Jika Racing consists of Kiron’s thrilling market leading suite of racing games, including horse racing, motor racing, jumps and greyhound racing.

Kiron has broken new ground on its home turf by becoming the first virtual games supplier to make virtuals available across all major South African bookmakers online, on mobile and in retail outlets across the country, including top names Hollywoodbets, Supabets, Betway and World Sports Betting.

The company’s online debut in South Africa builds on a period of strong commercial growth and completes a trio of recent first-to-market launches in regulated territories, after it premiered virtual content to players in Spain and Colombia.

Steven Spartinos, co-CEO of Kiron, said: “Being the first to go live online in our home country with Jika Sports is a great milestone for us and our team, giving testament to the value proposition presented by our strong games portfolio and localised offering.

“South Africa has a long established and successful track record as a key regulated market internationally and the positive uptake of Jika Sports demonstrates the growing demand for fresh content among both players and operators locally.”