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Japan Government to confine the number of entries into the Casinos

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The Japanese government briefed on a venture it will take up through which it intends to prevent overindulging in gambling becoming a social issue post the opening of the first casino for business, besides the estimation of the critics that ‘it will be relatively easy to circumvent the safeguards.’

They also alarm that Japan’s organised crime groups are looking forward with escalating interest as legislation makes its way through the Diet to allow casinos to operate as part of larger “integrated resorts” that integrate hotels, convention centres, shops, and other entertainment complexes.

The government’s proposal demands Japanese nationals and permanent foreign residents to be confined in their number of entrance into a casino to up to three times in any seven consecutive days or 10 times in any 28 days.

To monitor the number of visits a person makes, the government has proposed that anyone entering a casino would need to present their ‘My Number identity card.’ The My Number system is still being rolled out by the government and which effectively acts as a repository of information on citizens and foreign residents, with the 12-digit identification number providing details on the holder’s tax, medical insurance, pension payment history, and other details.

Critically for the government’s casinos plan, it acts as proof of the bearer’s age and a function can be introduced to flag an individual who is trying to enter a casino more than the allowed number of times.

Tokyo has been toying with the idea of opening a limited number of casinos in different parts of the country to try to attract more foreign tourists who enjoy gambling but might go elsewhere in Asia – notably Macau or Singapore – but also because it will inevitably mean a windfall for the national coffers.

Japanese authorities have been watching Singapore’s experience with gambling scrupulously and it is feasible that the government will adopt some of the restrictions that are in place on gamblers in the city-state including provisions that permit a person to voluntarily halt himself from casinos or for families to impose a ban on a relative with a gambling problem.

Successive Japanese administrations have never been able to push through the law required to repeal the blanket ban on casinos due to a number of concerns, the largest of which are the likelihood of a rise in social problems caused by gambling and the involvement of organised crime groups.

There has been a degree of political resistance against the government’s plan, including from the Komeito Party, which serves as the Liberal Democratic Party’s junior partner in the ruling coalition.

According to Makoto Watanabe, an Associate Professor of Communications and Media at Hokkaido Bunkyo University : “There are a lot of people who think there are going to be a lot of new problems associated with casinos as soon as they start to open – the worries surrounding gambling addiction are genuine and it will be extremely difficult for the authorities to enforce these rules that they have suggested.”

While talking to the South China Morning Post he added: “Anyone who wants to gamble enough will borrow their My Number card from a friend or steal someone’s – I can see a growing underground trade in these cards that will be difficult to stop. I hear stories that the yakuza are very excited about the government’s plans as well. The government has said that it will take every measure possible to ensure that organised crime does not get involved in casinos, but they have become increasingly sophisticated in recent years, so it will be hard to determine which companies are legitimate and which are fronts for the underworld.”


Source: European Gaming Media and Events

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MultiLotto, partners with ConversionBet to create a new digital acquisition channel

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MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

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LeoVegas wins “Brand of the Year” at prestigious EGR M&I Awards

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Last week, the prestigious EGR M&I Awards were held in London, and LeoVegas won the award for “Brand of the Year” in strong competition with the all of industry’s operators. The prize is awarded to LeoVegas for being the “most innovative and creative operator in the online gaming industry, recognizing that LeoVegas have pushed themselves to bring something new to the industry while keeping focus on their core value of delivering mobile entertainment”.

LeoVegas also won the awards “Affiliate Marketing Campaign of the Year” and “Innovation in Mobile & Tablet“.

Louise Nylén, CMO of LeoVegas, comments: “We are proud of and happy about all three awards, but “Brand of the Year” really stands out, as it shows our will and drive to work with innovation and development of our brand. This award is the result of dedicated work from a very strong team.”

Gustaf Hagman, LeoVegas Group CEO, comments: “Winning ‘Brand of the Year’ is proof that we are constantly working towards our vision – “Leading the Way into the Mobile Future” and solidifies LeoVegas as a serious company that is here to stay. I am very proud of this award. It gives us further drive to continue to evolve and improve our brand.”

 

For further information, please contact:

Gustaf Hagman, Group CEO and co-founder: +46 (0) 8 410 367 66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46 73 512 07 20, philip.doftvik@leovegas.com

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: European Gaming Media and Events

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency Exchanges

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency ExchangesReading Time: 1 minute

Ukraine’s National Police nabbed four suspects, who reportedly ran six fake cryptocurrency exchanges in the country. They were arrested last week from Dnipro city, after which their homes were raided, and several computers and smartphones were seized. The police do not have any report on the stolen funds yet.

The alleged culprits lured users by promoting the exchanges with fake positive ratings and online reviews. The police reportedly said that the suspects had “special knowledge and skills in the field of programming” and “have created their own CMS-system for managing the content of exchange sites.”

During the raid of the suspects’ homes, the police reportedly seized computers, flash drives, smartphones, and other devices. According to a spokesperson for the Ukrainian National Police, “the list of sites is not complete.” Now authorities are asking users to provide information about whether they were deceived by fraudulent exchanges before.

Last Wednesday, the U.S. Securities and Exchange Commission received an additional emergency court order to freeze the assets of Dominic Lacroix, owner of PlexCorps. Lacroix and his partner, Sabrina Paradis-Royer, were accused of violating securities law in respect to the PlexCoin initial coin offering (ICO) conducted by PlexCorps in August last year. The ICO reportedly raised $15 million from “thousands of investors.”

 

Source: Cointelegraph.com


Source: European Gaming Media and Events

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