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Inspired Entertainment, Inc. is pleased to announce a long-term contract extension with valued partner 49’s owned by Sports Information Services Limited (SIS), one of the leading suppliers of 24/7 betting services to retail and online operators globally.

As part of the contract extension, Inspired’s award-winning team will develop and upgrade 49’s collection of bespoke Virtual horse and greyhound products to include the latest lifelike graphics, improved backgrounds, race simulations, and updated branding, creating an exciting and enhanced player experience that will continue to be delivered in over 7,000 betting shops in the UK and Ireland.

“49’s was the first company to pave the way, launching Inspired’s Virtual products over 20 years ago into UK betting shops with such iconic Virtual tracks as Portman Park, Steepledowns, and Sprint Valley. Since then, we have enjoyed a successful and fruitful partnership, and we look forward to working with them to innovate our products for new and unmatched experiences,” said Steve Rogers, Chief Commercial Officer of Virtual Sports at Inspired. “Our new agreement also includes upgrades to our platform that will allow SIS to display 49’s products to online clients 24/7 in new territories; this in turn will increase opportunities for new and existing players.”

“We are excited to continue our work with Inspired to update our products and bring an additional stream of constantly available online products which can be accessed across the globe,” said Conleth Byrne, Product Director at Sports Information Services (SIS). “Inspired’s best-in-class products have revolutionized both the retail and online Virtuals markets, taking the user experience to the next level and offering new opportunities to expand our customer base.”