IGT will upgrade the Lottery’s loyalty website and mobile app to engage players and drive growth
International Game Technology announced that its subsidiary, IGT Global Solutions Corporation (hereinafter “IGT”), signed a two-year contract extension with the Tennessee Education Lottery Corporation, extending its current contract to June, 2027. As part of the agreement, IGT’s PlayDigital team will replace another vendor’s entire loyalty solution and deliver comprehensive upgrades to the Lottery’s loyalty website and mobile app, providing a full range of new player convenience features. The Lottery will also receive its choice of either GameTouch 20 or GameTouch 28 self-service vending machines.
“IGT has been a trusted and reliable partner to the Tennessee Education Lottery, helping us significantly grow our operation and impact every step of the way since our inception in 2004,” said Rebecca Hargrove, Tennessee Education Lottery Corporation President and CEO. “IGT provides unprecedented lottery expertise, and we’re excited to leverage its digital lottery knowledge in the overhaul of our loyalty website and mobile app, making them both more convenient and appealing for players.”
“As digital lottery supplier to more than 30 lotteries around the world and first supplier to launch a mobile lottery app in the U.S., IGT has a deep understanding of how multi-channel player engagement and a sophisticated loyalty program can help lotteries achieve their goals and differentiate their offerings,” said Jay Gendron, IGT Chief Operating Officer, Lottery. “IGT is pleased to continue applying our expertise in lottery content and platform technology to deliver outstanding experiences for Tennessee Education Lottery players.”
Under the terms of the extension, IGT will upgrade the Lottery’s loyalty website where players can register for its VIP Rewards Program. The website will include several of IGT’s PlayLottery loyalty features such as account registration, second chance eligibility, and rewards club. Upgrades to the Lottery’s mobile app will include the same offerings as the website and a full range of player convenience features allowing users to scan instant and draw game tickets to see if they are winners, check jackpot amounts, learn how to play lottery games, find the nearest retailer, and view all Keno-To-Go drawings and instant ticket games.
IGT (NYSE:IGT) is the global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Gaming Machines and Lotteries to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 12,000 employees. For more information, please visit www.igt.com.
Plaza Hotel & Casino to debut glittering new South Tower Guest Entrance, Tuesday, Sept. 26 at 7:30 p.m.
Committed to improving the guest experience, the Plaza Hotel & Casino has revamped its South Tower guest entry and will officially turn its lights on at 7:30 p.m. on Tuesday, Sept. 26. The new South Tower entry, accessible at Main Street and Carson Avenue, will be the Plaza’s primary entrance for guests arriving by personal vehicle, taxi, or ride share.
Earlier this summer, the Plaza’s Main Street Reimagination transformed its circular porte-cochere from a vehicular driveway into a pedestrian friendly, one-of-a-kind destination for gaming, drinks, and dining, with the centerpiece being Carousel Bar under the iconic dome. As a result, the Plaza redesigned its South Tower entrance into a glittering beacon for guests parking or being dropped off for hotel check in, trying their hand in the casino or downtown’s only bingo hall, going to a show, playing pickleball on the rooftop courts, or dining at Oscar’s steakhouse.
The new South Tower entrance was designed with a Beverly Hills inspiration paired with the Plaza’s red and gold colors for its columns and awning. The entrance offers a great backdrop for selfies with the Plaza’s iconic glittering light bulbs that similarly illuminate the dome portico for pedestrians on Main Street. The new entry also features an LED screen measuring 11 ft. x 8 ft. that will display digital art, welcome messages, and programmable greetings for groups and special events.
WHAT: The Plaza Hotel & Casino lights its new South Tower entrance
WHERE: Entrance is accessible via Main Street and Carson Avenue driveway
WHEN: Tuesday, Sept. 26 – Celebration and illumination of the lights will occur at 7:30 p.m.
WHO: The Plaza Hotel & Casino employees and guests; members of the media are welcome and should RSVP to amy@twgpr. com
Pariplay® set for North American showcase with aggregation webinar
NeoGames S.A (Nasdaq: NGMS) subsidiary Pariplay®, the leading aggregator and content provider, is set to ramp up its preparation for G2E by hosting two webinars focused on the power of aggregation in North American markets.
Ran by VP of North America, Shivan Patel, and Ashley Bloor, Director of Partnerships, the discussion will look at how aggregation platforms can revolutionise North American gaming offerings, as well as how localised content developed by in-house, or boutique studios can gain cut through in the saturated market.
In addition, there will be insightful conversation regarding compliance, licences, and various ways aggregation offerings can assist with strategic expansion plans, by utilising local knowledge.
Shivan Patel, VP of North America at Pariplay®, said: “The potential of the North American market is still really only just being tapped, and with a number of major conferences coming up, not least G2E, we thought it would be the perfect opportunity to share some of the insight we have gathered since being live in the continent.
“We can’t wait to explore the opportunities over the course of the two webinars, and look forward to the discussion.”
Ashley Bloor, Head of Partnerships at Pariplay, said: “Pariplay®’s aggregation platform offers us unique insight into operator successes, player preferences, and so much more, and we think this webinar series gives up the perfect opportunity to share our learnings and support the industry.
“From compliance to content, it touches on a number of key sections of the market, and we’re looking forward to welcoming people to our webinar!”
The webinars will take place on Tuesday, 26th of September and Wednesday, 4th of October, at 4pm CET.
To register your interest, please visit this link – https://webinarkit.com/webinar/registration/64ee20692491b253a236f0f9
MGCB Executive Director Meets with Flint City Officials to Discuss Ways to Combat Illegal Gaming
In an effort to combat illegal gaming activities, Michigan Gaming Control Board Executive Director Henry Williams recently met with Flint Mayor Sheldon Neeley and State Rep. Cynthia Neeley (D-Flint) to discuss strategies to help deter and crack down on illegal gaming operations in the city.
During their August 29 conversation, the officials also talked about the impact of storefront casinos and illegal gaming on residents and how such establishments are a nuisance for the city, tarnishing the reputations of regulated, legitimate gaming establishments.
“As a regulator, it’s important to me to have face-to-face conversations with area leaders so that we can share our knowledge and gain a more comprehensive understanding of illegal gaming issues, especially from their local perspective. I look forward to working with Mayor Neeley on the city’s efforts to prevent individuals from reopening a place of business under a new name in a location that was previously cited for illegal gaming operation concerns, minimize risks to his community from such establishments, and help protect Flint residents from harm,” Williams said.
A week before the leaders’ meeting, the MGCB seized 50 gambling devices and $13,260 in suspected gambling proceeds on August 23 from an alleged illegal storefront casino that was operating under the name of The Flint Arcade, located at 3301 Corunna Road in Flint. Authorities had previously conducted a raid at the same location a year earlier, on Aug. 18, 2022, when the MGCB investigated suspected illegal gambling at The Cellular Vault. That search yielded 43 computers used for gambling and $2,572.48 in winnings and gambling proceeds.
“It is important to protect the Flint community from predatory illegal gaming operations, and I thank Director Williams for his continued partnership in this effort. These unwelcome operations threaten public safety by creating environments where other criminal activity can thrive,” Mayor Neeley said.
“By working together to implement comprehensive measures — from strengthening laws and regulatory frameworks to raising awareness about the issue of illegal gaming machines — we can help reduce the prevalence of illegal gaming in our communities. I look forward to continuing this conversation with MGCB Executive Director Williams and appreciate the time he took to visit Flint and discuss this important issue, and I will do what I can to help advance any necessary changes to the law in my capacity serving with the Michigan Legislature,” Rep. Neeley said.
Unlicensed casinos, unauthorized online gambling platforms, underground sports-betting operations, or any other form of wagering that is not regulated by the MGCB are all considered forms of illegal gaming. As a result of MGCB investigations from January 2015 through July 2023, a total of 1195 illegal machines and $470,401.98 have been seized. Additionally, since November 2022, 48 locations have received cease-and-desist letters involving 105 illegal machines.
“I appreciated the opportunity to meet with Mayor Neeley and Rep. Neeley in Flint and to share information with him about how the MGCB can assist with investigations and raids on alleged illegal gaming operations. Illegal gaming is a widespread problem that is not unique to Michigan, but we are prepared to act and will hold bad actors accountable who are caught breaking the law. The agency is committed to fighting illegal online gaming, pop-up illegal casinos, and the proliferation of illegal gaming machines in gas stations, bars, and other locally owned establishments — and I look forward to seeing what the Michigan Legislature can do to help us with these issues,” said Williams, who was recently selected as a finalist in the Regulator of the Year category of the 2023 American Gambling Awards.
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