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How Gambling Habits Differ Between Genders

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Gambling is as old as the human race. From the first primitive gambling games developed in paleolithic, to glamorous venues of Las Vegas and interactive online casinos – it seems that everyone wants to meet with Lady Luck and enjoy the thrill of a good game of cards or roulette.

Gambling is a hobby that is popular among younger generations who play casino games and place bets on their mobile homes, as well as among the elderly who opt for special casino cruises to enjoy their favorite pastime.

But, while every age group has some specific preferences when it comes to gambling, the most intriguing researches are dedicated to differences between male and female gamblers. Are women from Venus and men from Mars when it comes to gambling? Let’s take a look!

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Who Gambles More?

When it comes to gambling, many specialized websites such as bestindiancasinos.co.in and 888.com, one of the biggest gambling companies, do their own research to understand their audience better. 888.com did an extensive survey and concluded how men and women make the same portion of their audience. 43.8% of their audience are women, and 56.2% are men.

One of the reasons men gamble more is that they are not as burdened with housework as women are and have more free time at their hands. Also, gambling among men is socially acceptable in many societies, while at the same time female gamblers are considered to be women of low morale, thus meaning that many women will hide their gambling tendencies. Also, as always, where there is nurture, there is nature as well – men are simply more prone to risky behaviors such as gambling, and frequently seek an adrenaline boost in their activities.

Still, in the past few years, researches noticed an important change in casino marketing. Gambling companies are becoming more friendly towards female-audiences and tend to tone down their marketing messages that used to be borderline sexist.

 

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What Type of Games do Women Play?

The research named A Study of Gambling in Victoria, executed by a group of scientists Australia delivered some interesting results regarding types of games women and men prefer.

In general, men prefer strategic games, also known as games of skill, such as blackjack, poker, sports betting and race betting, while women prefer non-strategic games such as slots, roulette, and bingo. Male gamblers play high skill games, such as poker, twice as often as female gamblers do. Women will likely be involved in scratch cards and lottery games that are widely socially acceptable, and in many societies, aren’t even considered gambling. They will also frequently participate in charity gambling (for example, in bingo clubs), and will enjoy slot games with fun characters.

Even though the popularity of sports betting among women is growing, they still prefer to bet in non-sport categories. Whether it’s Eurovision song contest, Oscars, MTV Awards or Grammys – women will rather place their bets there than in traditional categories involving football and basketball. IT is important to understand how this data was collected in 2008, and many trends and preferences have changed in the meantime.

 

The Reasons Why We Gamble

According to a study conducted by the Victorian Responsible Gambling Foundation, men usually gamble for general entertainment, while women gamble to support charities, relieve stress, loneliness, and boredom. For women, gambling is often a way to spend time with their friends, and in bingo chat rooms.

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The National Council on Problem Gambling from Washington issued a report where they mention how women gamble more in times when they are experiencing great changes in lifestyle, such as retirement, loss, or divorce. They often have a family history of gambling, and to it secretly. Women start gambling later in life, usually after the workload around the house is smaller, and will engage in fewer types of games.

Also, let’s not forget how gambling companies finally figured out that women make a significant part of their audience. Jill Heater and David Patton write: “Interestingly, within the past decade, gambling has become more feminized and socially acceptable for women. Past gambling domains, such as racetracks, sports venues, and betting shops, were more masculine and generally less attractive to women.”

 

Women Deposit Less, But are Loyal Customers

One of the most interesting conclusions of the 888.com research is that men and women approach depositing in a different manner. 51.8% of 888.com female users tend to deposit only between one and ten pounds per week, compared to 35.9% men. Only 19% of women are willing to deposit as much as 20 GBP, while men do it more often – 25.4% of them will deposit that much. Men place big deposits twice as much as women. Big bets are considered those higher than 500 GBP.

On the other hand, women tend to be loyal to a single brand of the casino, thus making them long-term customers. At the same time, men prefer to play at multiple establishments at the same time. 35% of women included in 888.com’s survey were loyal only to their platform, and only 31% of participants were playing in two casinos. 29% of men are playing in a single casino, while 33% of them play in multiple venues.

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Even though women deposit less, they probably won’t be looking for another casino, once they register with the one they like. On the other hand, men are always on the hunt and are looking for a better offer or a bigger bonus.

 

Different Approach to Gambling

Even though men and women gamble equally often, they do it in different ways and for different reasons. For men, it is often a way to make some money out of their knowledge of sports or poker, to build their reputation and feel the thrill. For women, gambling is often a mere pastime, a hobby that helps them interact with others and helps forget about their problems. Even though they gamble smaller amounts, they are often perceived as a valuable asset in making revenue, as they tend to be loyal to a single brand.

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IAGA

The International Association of Gaming Advisors (IAGA) Announces 2024 International Gaming Summit in Washington, D.C.

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The International Association of Gaming Advisors (IAGA) will hold its 41st International Gaming Summit Monday, May 27 through Thursday, May 30, 2024 at The Ritz-Carlton Washington, D.C.

As a premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming.

“We are looking forward to holding this year’s 41st Annual International Gaming Summit in Washington, D.C., and are pleased to announce an agenda that includes a specific focus on some of the key sports betting issues the rapidly expanding US market is facing. As part of this focus, we will bring together representatives from global sports betting operators, regulatory agencies, professional sports leagues and other experts to discuss how the industry’s sports betting stakeholders can better work together to ensure a sustainable, responsible sports betting environment that is built on best practices lessons learned from other markets,” John Stawyskyj, President of IAGA, said.

“Beyond our sports betting focus, our diverse agenda includes discussions on other issues of importance including the growing impact of fraud and cyber breaches on regulated operators, a look into the federal and state lobbying process, an update on what’s happening in other gaming markets outside North America, a deep dive into new technologies and how they might impact gaming and more. I look forward to welcoming our delegates to Washington and participating with them in lively discussions about these critical issues and more,” Stawyskyj added.

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Charlie Skinner

Marker Trax Appoints John Henderson as Senior Vice President of Operations

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Marker Trax, a leader in cashless payment solutions for the gambling industry, has announced the appointment of John Henderson as its senior vice president of operations.

As the company continues solidifying its cashless payments sector leadership position, Henderson joins the team to play a key role in leading strategic planning efforts, executing new operator and customer initiatives, directing pursuit of key performance indicators, and ensuring overall product and technology quality control. He reports directly to, and will work closely with, Marker Trax President Charlie Skinner.

Henderson is a seasoned, energetic industry veteran who brings to Marker Trax more than four decades of success in delivering technology-based business solutions, leading innovation-forward companies seeking to increase their industry footprints and to solidify their market shares.

“We’re cementing our leadership position in the cashless space, and John is the right leader, at the right time, to help guide us there. He has tactical expertise, and a long track record of success in the IT space. More than that, though, he’s always eager to innovate – which aligns perfectly with our philosophy and goals. We’re lucky to have him on board,” Charlie Skinner, President of Marker Trax, said.

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Immediately prior to joining Marker Trax, Henderson served as chief information officer at WorldStrides, a global leader in educational travel services, and helped the company navigate a business and IT transformation program. Henderson has also held client partner roles at Accenture, IBM, and Cognizant, and has served numerous global brands including Choice Hotels, Hilton Hotels, MGM Resorts, Wynn, Disney, and Royal Caribbean.

“Every step of his career, John’s shown natural aptitude for client relationship management and large-scale systems integrations, and a keen, tactical eye for optimizing performance at all levels of an operation. At Marker Trax, we’re increasing our market footprint through continual innovation, and John’s tactical leadership will be of tremendous benefit to reaching our goals,” Skinner said.

Henderson’s addition caps a prolific run of recent accomplishments for the company. It recently unveiled its innovative consumer product, Moolah Play, secured renewed commitment from partner and global payments leader Euronet Worldwide Inc., and is introducing its cashless credit technology into more markets around the country.

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Affinity Interactive

Affinity Interactive Appoints Scott Butera as President & Chief Executive Officer

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Affinity Interactive has announced the appointment of Scott Butera as President & Chief Executive Officer, effective immediately.

Mr. Butera, who most recently led AI’s Sports Information Group (SIG) business, brings over 30 years of experience in gaming, hospitality, media, entertainment, and sports to the pivotal role. In his new capacity, Mr. Butera will set strategy and oversee operations of the Company’s diversified portfolio of casinos resorts across Nevada, Missouri, and Iowa. He will also continue to oversee all print and online media platforms, including Daily Racing Form.

Mr. Butera is an industry veteran who has a history of leading growth and innovation at numerous companies. As CEO of SIG, he led initiatives to develop retail and business products and optimize ecommerce sales for the Daily Racing Form. Under his leadership, SIG experienced significant growth in market share and revenue. Previously, Mr. Butera served as President of Fubo Gaming at Fubo TV Inc. He has also held CEO and President positions at MGM Resorts International, the Arena Football League, Foxwoods Resort & Casino, Tropicana Entertainment, and Trump Entertainment, among others. Earlier in his career, he worked as an investment banker for more than a decade, gaining valuable financial expertise that he later applied to strategic decision-making in the gaming industry. Mr. Butera has a B.A. from Trinity College, where he served as a Trustee, and an MBA from New York University.

“Scott’s operating acumen and deep knowledge of the gaming and entertainment industries have helped AI and Sports Information Group expand product offerings and improve the sports and gaming experience for consumers around the world. I am confident Scott will integrate seamlessly into this expanded role, and under his leadership, Affinity will achieve greater success, continuing to deliver world-class experiences to nearly 1 million users and guests across platforms,” James J. Zenni Jr., Chairman of Affinity Interactive, said.

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“Affinity’s mission to elevate the gaming industry through advanced technology and unparalleled customer offerings – both across digital media platforms as well as in-person gaming – remains a driving force behind the business’ success. I am eager to collaborate with Jim and leverage my familiarity with the business as well as my passion for driving innovative change to execute on AI’s long-term strategic priorities,” Mr. Butera said.

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