

Central Europe
Hipther Agency gears up for CEEGC Budapest
Events agency prepares for 7th edition of CEE’s most popular gaming conference
Hipther Agency, parent company to betting and gaming media platform European Gaming, is preparing to host the largest edition yet of its CEEGC (Central and Eastern European Gaming Conference) in Budapest, Hungary.
The 7th edition of the event is set to be held on 16th September at the Ritz-Carlton Budapest, marking the conference’s first return following the last two years.
The speaking track will feature the latest topics on regulation, tax and overall industry updates from jurisdictions including Romania, Hungary, Czechia, Lithuania, Ukraine, Sweden, Denmark, Serbia, Montenegro, Bosnia and Herzegovina.
Additionally, the agenda features a special update of the US gaming industry, a special panel about the technological advancements of the online gaming industry in 2022, and a session that will compare Responsible Gaming programmes and acts in Europe and the US.
Among the speakers are Mgr. Petr Kozák, Andrius Gabnys, Gustaf Hoffstedt, Vladimir Malakchi, Stephan Normann Østergaard, Bill Pascrell III, Dr. Simon Planzer, Pieter Remmers, Robert Dowling, Péter W. Szabó, and Anne-Marie Furtschegger. A full programme can be found here: https://hipther.com/events/speaker/anne-marie-furtschegger/
The event will also feature several quality networking sessions, a complimentary lunch and an evening social gathering.
Alongside the conference will be the CEEG (Central and Eastern European Gaming) Awards, which reward the top operators and industry suppliers of the CEE and Balkans region for their hard work.
A total of 20 award categories are available, all of which centre around creating an independent, fair and representative event that recognizes significant achievements within the CEE gaming industry.
Some of CEE region’s biggest brands have been shortlisted for this year’s awards, which can be found here: https://hipther.com/events/ceegc/ceegawards2022/
Commenting on the highly anticipated event, Zoltan Tuendik, Founder and Head of Business and Events at European Gaming and Hipther Agency, said:
“It is a pleasure to bring this latest edition of the CEEGC to the Ritz-Carlton Budapest. This year’s conference is set to be one of the most informative to date, covering a great number of industry talking points from a wide variety of jurisdictions.
“With the addition of the CEEG Awards, we also have the perfect opportunity to demonstrate the hard work and talent of everyone in the CEE gaming industry, and we can’t wait to showcase the value of this event to delegates.”
Those interested in registering and buying tickets can do so via the following link: https://hipther.com/events/regbudapest/
For sponsorship/speaking inquiries, please contact Andrada Marginean (B2B Sales Manager at Hipther Agency) at [email protected]
For press accreditation and media passes, please contact: Alexandru Marginean (Marketing Specialist at Hipther Agency) at [email protected]
Central Europe
PRAGMATIC PLAY EXPANDS SLOVAKIAN PRESENCE WITH NIKÉ

Pragmatic Play, a leading content provider to the iGaming industry, will begin supplying its Slots to the prominent Slovak operator Niké in its latest partnership.
Niké’s players will now gain access to Pragmatic Play’s impressive lineup of award-winning player-favourite titles, from iconic hits like Wolf Gold and Big Bass Bonanza to the popular Sugar Rush and Gates of Olympus.
As one of Slovakia’s market leaders, partnering with Niké will catalyse further growth across the country for Pragmatic Play and introduce more players to its content for the first time.
The agreement is the latest in a string of major partnerships for Pragmatic Play in Europe, following deals with Napoleon in Belgium and GAMRFIRST in Switzerland, as it continues to solidify its presence in the region and globally.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Pragmatic Play continues to expand in regulated markets, and partnering with major operators like Niké in Slovakia provides a great opportunity for us to deliver our rich portfolio of games to even more players. We look forward to a great partnership with Niké as it continues to strengthen its offering as a top operator in the market.”
Robert Vizvari, Chief Revenue Officer at Niké, said: “Adding Pragmatic Play games to our game lobby is a significant step forward for us. It has gained an enviable reputation for delivering some of the industry’s most entertaining experiences and opening those opportunities up to our player base heralds the beginning of a fantastic collaboration.”
Central Europe
Gauselmann Group Wins Tender for Casino Concession of the German State of Lower Saxony

The Gauselmann Group has won the tender for the casino concession of the German state of Lower Saxony. This means the group has the opportunity to operate up to ten casino locations. The concession allows for the state-licensed locations to be operated under the umbrella of the MERKUR sun from 1 September 2024, initially for a period of 15 years.
“I’m extremely delighted about receiving the casino concession in our neighbouring state of Lower Saxony. Being able to clock up this additional significant milestone in our company’s history, just two years after taking over the North Rhine-Westphalia casinos, makes me and all the employees involved very proud and shows once again that we master the ‘higher school’ of gaming with and centred round money, and that we can act responsibly in this respect. Now, in autumn 2024, the task is to integrate the Lower Saxony casinos, with their roughly 400 employees, into our company and to welcome them to the world of Merkur,” Paul Gauselmann, company founder and Chairman of the Management Board of the Gauselmann Group, said.
Pivotal for the issuance of the casino concession was the proven exemplary competence of the Gauselmann Group’s ability to operate casinos. A total of 15 locations in the German states of Saxony-Anhalt, North Rhine-Westphalia, Berlin and Rhineland-Palatinate already demonstrate the success of the company. In addition to the proof of economic viability and financial stability, the high quality of the operator’s concept, above all, were decisive for the issuance of the casino concession.
“With the takeover of the North Rhine-Westphalia casinos in 2021, we proved in an impressive way that we are able to realign the gaming and service offering in record time, to secure existing jobs, create new ones, and even increase their attractiveness. I’m certain that we will also be able to set new standards in Lower Saxony and continue to write our story of success with the casinos there,” David Schnabel, Managing Director of all Merkur Spielbanken, said.
Central Europe
OKTO.CASH Receives GGL Approval

OKTO.CASH, the innovative cash-to-digital payment method of OKTO has been granted approval by the GGL and has been officially recognized as an approved payment method for iGaming in Germany. This significant milestone allows igaming merchants in the German market to leverage the unique advantages of OKTO.CASH, setting them apart from competitors and offering an unparalleled payment experience to their customers.
GGL’s approval of OKTO.CASH comes after a rigorous evaluation process, during which three different operators submitted applications to utilize this innovative payment method. OKTO.CASH has emerged as the preferred choice for operators seeking to enhance their payment offerings.
Operators now have the option to utilize the OKTO.CASH branded solution or opt for a white-label version, providing flexibility in catering to their specific customer base and brand identity.
Mikhail Ovsepyan, Head of Germany at OKTO, expressed his enthusiasm about this achievement: “We are glad to have received GGL’s approval. OKTO.CASH is a revolutionary payment method for the German market, allowing direct real-time cash top-ups for iGaming accounts at a wide network of points of sale (POS). This is a game-changer for the industry, as there are currently no comparable solutions available.”
OKTO has built a rapidly expanding network of POS locations in Germany, which will encompass over 40,000 points of sale, including supermarket chains, kiosks, gas stations, and potentially German post offices. This strategic emphasis on proximity ensures that customers can conveniently access OKTO.CASH, thereby opening up new opportunities for customer acquisition and revenue generation that were previously unreachable through traditional payment methods.
One of the key differentiators of OKTO.CASH is its seamless payment journey, complemented by an embedded eVoucher payment method, which elevates the customer payment experience to best-in-class standards. This innovation reduces abandonment rates for consumers, as cash payments significantly reduce friction, leading to higher conversion rates.
As the iGaming industry in Germany continues to evolve, OKTO.CASH stands at the forefront of payment technology, offering operators a competitive edge and providing customers with a convenient and efficient payment solution. The approval by GGL underscores the importance of innovation and customer-centric solutions in the rapidly expanding igaming market.
Operators who choose OKTO.CASH can anticipate not only differentiation from its competitors but also the opportunity to attract a unique customer segment that values the convenience and reliability of cash-based payments.
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