Innovation and new integrations bring reward as growth continues
Checkd Group has revealed details of a record-breaking year, with strong growth across both Media and Development businesses, stimulating a growth in traffic and commercial deals that helped the business increase revenues by 34% year-on-year.
The integration of tier-one operators Paddy Power, Betfair and bet365 onto the revamped, award-winning Betting Hub app helped deliver over 250,000 unique users in the app in the last financial year to July 31st, 2021.
Within the Group, the Checkd Development division grew significantly, fuelled by bespoke app builds for Sky Sports Fantasy Football and TalkSport Edge.
Further indicators of expansion showed revenue was up 400% on the previous financial year, as the team delivered for both external partners and the Checkd Media product suite.
The Manchester-based Group’s Checkd Media division also experienced a strong year with 20% revenue growth fuelled by long-term partnerships with tier-one bookmakers across CPA, revenue share, paid media and in-house content.
After securing a brace of prominent industry awards in July 2021, Checkd Group is busy preparing for the new football season, with several developments in the offing, including high-profile media partnerships. The company is also in the early stages of planning an expansion into the US sports betting market.
Checkd Group’s Founder, Jamie Knowlson said: “It has been an unbelievable year for the Group. Our in-house teams have never worked harder to produce innovative content that engages and entertains audiences across our brands and it is very satisfying to see those efforts reflected in a series of record-breaking results. On top of this the Development side of the business has won some major contracts and we have seen the team expand significantly this year with even more to come.
“This isn’t time to rest on our laurels, though, and we are seeking to continue innovating to produce products and content that resonate with both our own ever-growing audience and that of our partners.”