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GVC recruits RISQ to power all jackpots from the World Cup and beyond

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GVC recruits RISQ to power all jackpots from the World Cup and beyondReading Time: 3 minutes

Jackpot risk-management specialist to drive customer retention for leading operator

 

13th June 2018, London – RISQ, the B2B-only jackpot risk management specialists, have announced a deal with GVC to roll out their unique jackpot solution across the leading operator’s suite of brands. This new partnership begins with a free-to-play prediction game which adds a fresh dimension to customer acquisition and retention, gearing jackpot payouts up to €11 million* on the World Cup.

The Wallchart Jackpot prediction game will be showcased on bwin, GVC’s flagship European sports betting brand, which has launched the ‘Maradona’s Millions’ promotion to tie-in with the brand’s blockbuster ‘Who Stole the Cup?’ World Cup campaign, which as well as featuring Maradona also includes football royalty in Cafu, Vicente del Bosque and Stefan Effenberg. Maradona’s Millions offers players the opportunity to win up to £/€5 million* by correctly predicting the winners and runners-up of each group in the initial stage of the tournament and the winner of every knockout match up to and including the final.

As well as challenging players with forecasting the results of Russia 2018, the free-to-play Wallchart Jackpot mechanic facilitates the combination of various individual stats and player-performance markets in accumulator-style propositions, covering every angle of the event for deeper user-engagement.

The RISQ-backed game forms part of GVC’s wider marketing strategy for this summer’s showpiece event, allowing the multi-brand operator to expand its global footprint across numerous jurisdictions and regulatory frameworks when it comes to both free-to-play and real-money gaming.

This deal is also an industry first, inasmuch as RISQ are providing GVC with the flexibility to employ lottery, RNG and other sports predictor applications, as jackpots become an integral part of the gaming landscape for transforming marketing initiatives and product offerings.

RISQ’s B2B Director, Tom Mitchell, said: “It’s incredibly satisfying for our jackpot solution to have been integrated by such a huge name as GVC. Incorporating an intuitive free-to-play game with any sportsbook generates a proven benefit across a number of KPIs – especially as reliable cross-selling techniques and user-engagement become ever more elusive commodities for operators.

Our research overwhelmingly suggests that participation in free-to-play games exponentially ramps with higher jackpots. So with our game-changing Jackpot RNG raising the bar on these prize funds across the board – and up to €11 million for GVC – the possibilities are endless for boosting new accounts and fostering a loyal customer base across all platforms and devices.

Claus Hansen, Head of CRM at GVC, added: “Partnering with RISQ has helped up to set new standards in delivering promotions at GVC. Combining their cutting edge B2B platform with our broader marketing assets has enabled us to create a standout promotion in the intensely competitive landscape of the World Cup.

The elasticity they offer provides multi-product flexibility (whether it be lottery, RNG or FTP sports games) giving us a unique chance to employ jackpots in a scalable, tailored fashion across the entire group of brands.

 

About RISQ:
RISQ, a technology company based in the City of London, offer high-level precision and data analytics in jackpot risk management. The company provide hedge bets and insurance on the outcomes of international lotteries and have access to the largest insurance limits in the industry. Their Jackpot RNG (Random Number Generator) is suited to a wide range of applications, tailoring odds, jackpot-size, and frequency to each operator’s specific needs. These scalable solutions stimulate traffic, acquisitions, and player behaviour in the global-gaming and digital-marketing sectors. RISQ think differently, seeking out opportunities that allow clients to increase their margins and maximise returns through innovative technology, allied to a unique corporate structure. They process over 40,000 bets per day, generating over £50m in payouts for a range of B2B partners. UK and Alderney-licensed, RISQ were the first company to offer an insured RNG solution and have scope to grow its limits up to £250m per play.


Source: European Gaming Media and Events

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Kinguin Launches API Giving Merchants Access to Inventory and Award Winning Customer Support

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Kinguin Launches API Giving Merchants Access to Inventory and Award Winning Customer SupportReading Time: 2 minutes

 

Kinguin, one of the world’s leading online retailers in the video and PC game industry today announced the launch of the Kinguin application programming interface (API) for e-commerce. The newly released API is free to qualified online retailers and makes it easy to list, price, and sell thousands of video games while using Kinguin’s award-winning Customer Support and automated order-processing.

With the Kinguin e-commerce API, retailers gain access to a virtually endless supply of CD keys via Kinguin’s robust video and PC game catalog, eliminating traditional online store needs of inventory management and control, while offering larger, more diverse selections of products. Retailers can immediately add up to 15,000 games with customizable attributes such as pricing, descriptions and more to their existing store offerings.

Customers pay the participating store directly as normal, then, without any middlemen or delays, orders are automatically processed by Kinguin. Game keys are immediately dispatched once an automated purchase information has been received. Problems regarding game keys or transactions will be handled completely, professionally and immediately via Kinguin’s award-winning customer service channels – simplifying the purchasing experience for merchants and gamers.

“The mission of the Kinguin API for e-commerce is to make it easier for any e-commerce store to distribute virtual products. In this way, businesses can take advantage of the large volume of products available at Kinguin.net quickly, easily, and profitably,” says Kamil Grabowski, Project Manager behind Kinguin’s API for e-commerce. “Our goal is to satisfy the gaming community, both players and merchants, and with this API, it’s going to be easier than ever.”

To apply for the Kinguin API e-commerce solution, please apply here.

About Kinguin:
Founded in 2013, Kinguin has fast become the largest alternative marketplace to Steam, Origin, and Battle.net, with more than 7 million loyal customers globally. Kinguin’s mission is to create an ecosystem built for the gamer. To achieve this, Kinguin provides easy and secure access to games, innovative ways for gamers to trade and conduct commerce, and new ways for developers to reach customers directly. Kinguin is also involved with esports, esports venues, and esports centers of excellence worldwide. Visit https://www.kinguin.net and https://www.kinguin.io for more information.


Source: European Gaming Media

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Leap Gaming launches Instant Football

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Leap Gaming launches Instant FootballReading Time: 1 minute

 

Leap Gaming, a developer of 3D multi-platform casino and gaming solutions, has launched its latest game, titled Instant Football.

It provides an on-demand football experience through both desktop and mobile devices. Its hallmarks are realistic animated action and fast-paced betting options.

The interface is characteristically simple and intuitive. It features 16 teams. Its other features include the option to browse between games, on-demand activation of games and the ability to skip scenes and matches for faster betting.

Instant Football offers a broad range of betting markets, including home and away teams, and Rebet and Rebet*2 on the same teams – all of which are available 24/7.

Video footage has been created using motion capture technology to record professional players and scans of real stadiums, and is voiced with professional commentary.

The game also offers a range of customisable options, including the UI and UX, languages (the game automatically adjusts to location), currency and betting limits.

It is available directly through Leap Gaming, or via 1X2 Network, SG Digital and other selected platforms.

Yariv Lissauer, CEO of Leap Gaming, said: “Instant Football is one of our most complete game to date, and combines stunning graphics with professional commentary with a wide range of betting options to deliver a truly world-class player experience.

“Virtuals are becoming increasingly popular as players demand round the clock access to sports events and games, and we can certainly deliver this via titles such as Instant Football.”

 

Source: interGameOnline


Source: European Gaming Media

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NOVOMATIC Lottery Solutions wins Norsk Tipping’s competition

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NOVOMATIC Lottery Solutions wins Norsk Tipping’s competitionReading Time: 1 minute

 

NOVOMATIC Lottery Solutions (NLS), a full-service lottery provider based in Austria, has won a mini competition conducted by Norsk Tipping to find a suitable supplier of the digital version of the lottery’s most popular scratch game “Million Flax”.

“Million Flax” is one of the core products in Norsk Tipping’s portfolio of physical scratch games and it has won a great brand recognition since its launch in 1995. NLS offered not only a smooth transition of all elements from the physical ticket to its digital version but also proposed attractive and playful animations that can further enhance players’ retention.

“We are very happy that once again our offering has proven to be the best fit for Norsk Tipping’s sophisticated online games portfolio. It was a competitive bid and the fact that we won based on quality is another validation of NLS’ innovative approach to the eInstant game category” – explained Pall Palsson, Director of Product Management at NLS.

This win comes as part of the contract that NLS inked with Norsk Tipping in March 2017, following a competitive tender procedure. Under the terms of the contract, NLS supports the growth and diversity of lottery’s e-Instant portfolio and provides business development expertise in the area of interactive games.


Source: European Gaming Media

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