Ainsworth Game Technology announced that its hotly anticipated new A-STAR RAPTOR (RAPTOR) cabinet, first shown at the Global Gaming Expo (G2E) in October, is built, approved in several North American markets, and ready for install by the end of this year.

The RAPTOR cabinet, a highlight of the Company’s G2E exhibit, features a unique cylindrical display for player tracking, along with a cylindrical above monitor speaker for enhanced player sound experience. The cabinet boasts a 49-inch J-Curve monitor with a 27-inch topper, alongside full high-definition graphics above an 18.5-inch touchscreen button deck with twin smash buttons.

The new cabinet will debut with San Bao Pandas and Dragons. Featuring a popular pot-filler mechanic in the form of growing pandas and hatching dragons, these games have already been released to massive player acceptance in Class II and Historical Horse Racing markets.

“Over the past few years, Ainsworth has made significant investments in product development. The RAPTOR cabinet and San Bao series exemplifies the best of those investments. We are committed to producing top-quality games and top-quality hardware to enhance not just player experience, but operator experience, as well, and this is just the beginning,” said Deron Hunsberger, president for North America.

Advertisement

Further enhanced by an attractive new LED lighting package and premium surround sound, several new game families will be released on the RAPTOR in early 2024. These offerings include several games showcased earlier this year at G2E, including Oriental Gongs and Jackpot Kingdom, a pair of Australian-designed brands offering innovative twists on Hold and Respin play mechanics.

“The RAPTOR cabinet is the perfect hardware to pair with our new games. Every detail of the RAPTOR was carefully considered and designed for the optimal player experience. We know that players are looking not just for great games, but great gaming experiences, and hardware is just as important as the games themselves, both for drawing players to the game and for keeping them there. The RAPTOR cabinet is a demonstration of our commitment to delivering the best possible experience to players,” said David Bollesen, chief technology officer.

Underdog Fantasy announced it has selected Optimove, the leading CRM Marketing platform for the iGaming sector, as the brand’s solution for AI-led segmentation, orchestration, and personalization at scale.

Underdog Fantasy has enhanced its CRM marketing strategy with Optimove’s advanced AI marketing capabilities, reducing the complexity of large-scale marketing operations.

Underdog Fantasy gains four vital capabilities from Optimove’s CRM Marketing solution that underscores its commitment to elevate player experiences:

• In-depth customer insights: access unified customer data to create as many creative customer segments as they desire without relying on other teams.
• Smart Orchestration: freed from manually mapping every customer journey by combining AI with business rules for smart multichannel orchestration.
• Enhanced marketing attribution: measure the incremental impact of each message along the customer journey, enabling true multitouch marketing attribution.
• Personalization at Scale: empowered to personalize each marketing message’s audience, channel, and content levels with seamless and scalable tools.

Underdog Fantasy’s platform is available in 41 states and Canada, making it a significant competitor in the fantasy sports landscape.

“We are honored to be chosen by Underdog, a clear leader in fantasy sports. They are a dynamic company in the sports iGaming industry. We are excited to support their strong momentum and rapid growth with our tools and capabilities. We will empower Underdog Fantasy in delivering personalized, tailored experiences to each player based on their preferences and needs. Our advanced AI-driven features align perfectly with Underdog’s growth-focused approach. Our comprehensive CRM marketing solution, enhanced by four cutting-edge AI capabilities, is geared to ensure Underdog Fantasy creates highly personalized customer journeys, fosters loyalty and trust, and maximizes the players’ lifetime value,” Tomer Imber, Senior Director of Sales at Optimove, said.

Advertisement

“Optimove’s advanced AI-driven marketing solutions will help empower us to create tailored, meaningful journeys for each player, building trust and boosting loyalty. It supports commitment to providing the best experience for our players. As we continue to grow and expand our presence in the sports gaming industry, we recognize the importance of enhancing our capabilities to meet players’ growing expectations and prevent marketing fatigue,” Liz Marro, Chief Marketing Officer at Underdog Fantasy, said.