Global Payments to Amplify Have A Game Plan.® Bet Responsibly. Campaign Through Social Media, Blogs, and Customer Marketing
Global Payments Inc., a leading worldwide provider of payment technology and software solutions, is the newest partner of the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly. public service campaign.
The partnership, announced as part of Responsible Gaming Education Week (September 19-25, 2021), will include Global Payments incorporating Have A Game Plan into its social media channels and customer-facing marketing. The company will also communicate the importance of responsible gaming awareness through its extended weekly blog series.
“Global Payments is deeply committed to responsible gaming—and this is why we’re proud to join the Have A Game Plan initiative to promote responsible sports wagering,” said Global Payments President Christopher Justice. “Our success depends on continuing to build strong relationships with our customers that are rooted in education and responsibility.”
“With more Americans able to wager legally than ever before, the gaming industry is committed to making responsibility a key component of the legal sports betting market,” said AGA President and CEO Bill Miller. “Digital payments provide new tools for responsible gaming and through Global Payments’ partnership, their customers can have a fun, responsible, and seamless betting experience.”
AGA’s Have A Game Plan campaign promotes four core principles of responsible sports betting: set a budget and stick to it, keep betting social, know the odds, and play with trusted, regulated operators.
Sports betting is now legal in 32 states and the District of Columbia, with 27 jurisdictions already operational. More than 111 million American adults can now bet legally in their state.
AGA’s Responsible Gaming Education Week educates consumers on the importance of playing responsibly, highlighting responsible gaming’s central role in sports betting and the industry at large.
The AGA launched Have A Game Plan in late 2019 to educate sports fans on the principles of responsible sports betting. Global Payments joins campaign partners across the sports betting landscape, including DraftKings, FanDuel, Monumental Sports and Entertainment, NASCAR, the New York Jets, NHL, PGA TOUR, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, Vegas Golden Knights, and Washington Football Team.