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GAN has established a new, in-house marketing agency in  Tel-Aviv, Israel.

The company said the “GAN Digital” facility will offer digital user acquisition and retention services to selected GAN clients around the world.

GAN has recruited Meir Deutsch, who has worked in William Hill’s online division, as managing director of GAN Digital.

The company expects marketing services at the new site to start during the second quarter.

 Deutsch sounded upbeat about the prospects: “After more than six years building William Hill Online and investing substantial marketing capital for one of the UK’s largest and best-known brands, GAN offers the exciting opportunity to bring online new challenger brands in Europe designed to leverage land-based casino properties in the US.”

He added: “Tel Aviv remains one of the world’s pre-eminent centres of digital marketing technology and offers the intellectual capital required to build substantial Internet gaming businesses online for our clients.”

Dermot Smurfit, CEO  of GAN, stated: “Bringing proven real-money internet gaming marketing experience to GAN’s current and future clients is an increasingly important strategic aspect of GAN’s US market position as a provider of both our enterprise Platform for Internet gaming together with ancillary marketing services to support client success.”

 “We’re delighted to announce the formal opening of GAN Digital in Tel Aviv, long-established as a hotbed of marketing innovation and internet gaming expertise.”

Source: European Gaming Media and Events