Las Vegas-based GameCo LLC has received a Casino Service Industry Enterprise License from the New Jersey Division of Gaming Enforcement. The company is now able to bring its diverse portfolio of esports betting, skill-based iGaming, and Video Game Gambling products to casinos and sportsbooks in New Jersey.

New Jersey has been a pioneering jurisdiction in the expansion of gaming for sports and betting, iGaming, and land-based innovation. GameCo launched the first-ever skill-based Video Game Gambling Machines (VGM) in New Jersey casinos in 2016. This new licensure builds on GameCo’s focus of innovation to bring new, different products and experiences to land-based and digital casinos.

In addition to land-based Video Game Gambling, GameCo plans to bring their unique, full-service esports betting solution to New Jersey casinos and sportsbooks. In April 2020, GameCo announced a partnership with Berlin-based GRID, the premiere esports data platform, to offer the leading data solution for esports betting.

GameCo will also soon be launching its first skill-based iGaming games, bringing the company’s unique category of games to the largest digital casino market in North America. Featuring GameCo’s patent-pending GamersEdge technology, these new online games provide a true skill-based gaming experience for the next generation of online players.

“We are thrilled to receive approval from New Jersey’s Division of Gaming Enforcement, and we are looking forward to bringing our exclusive range of products and experiences to such a robust and innovating gaming market. GameCo pioneered the Video Game Gambling category in New Jersey and we plan to do the same with esports betting and skill-based iGaming, satisfying a massive demand from Gen X and Millennial players,” Blaine Graboyes, Co-Founder and CEO of GameCo, said.

GameCo is also poised to release its Multiplayer Arena, the first esports solution for land-based casinos. Multiplayer Arena allows players to compete head-to-head or in esports-style tournaments, directly on the casino floor – providing casinos with a solution to capture and monetize the esports phenomena.