Group Recruits Max Bichsel to Lead U.S. BusinessReading Time: 1 minute Group has appointed Max Bichsel to lead its U.S. business. Bichsel most recently served as U.S. director of sales for Kambi.

Prior to Kambi, Bichsel served in various sales and business development roles for internet, software and advertising companies including Selligent, Powa Technologies and HookLogic.

“With Max on board to lead our U.S. efforts, the Group will expand partnerships, marketing and sales efforts in America and continue to grow market share,” Charles Gillespie, CEO of Group said.

“Performance marketing will play an important role in the growth of the sports betting and online gambling industry in America and Group is best positioned to benefit from this expansion of regulated online gambling in the United States. I look forward to working with the Group’s clients, building teams and creating new partnerships to expand the Group’s footprint in the U.S. and solidify the company’s position as leaders in iGaming and sports betting,” Bichsel said.

Source: European Gaming Media
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