iGaming Industry
Gambling adverts are in 95% of TV matches
Some 95% of TV advertising breaks during live UK football matches feature at least one gambling advert, the Victoria Derbyshire show has found.
One in five of the commercials broadcast across 25 matches were for betting firms, rising to more than one in three in some games.
The government is considering whether new restrictions are needed, with a report expected as early as this week.
The industry says the adverts have “limited impact” on gambling rates.
Under an agreement with the industry commercials can only be shown after the 21:00 watershed except in live sporting events.
The research looked at 25 games involving British teams broadcast this season, from the build-up through to the post-match chat on BT Sport, Sky Sports and ITV.
In these matches there was a total of 1,324 commercials and sponsorship indents, and of these, 272 were for gambling.
For some games the rate of gambling adverts was even higher – in Everton’s match against Apollon Limassol on 28 September on BT Sport, 40% of the adverts and sponsorship indents were for betting, with 18 adverts for five firms.
In Sky Sports’ coverage of Scotland’s 3-0 defeat by Slovakia on 11 October, 37% of the commercials were betting-related, with 19 gambling adverts for eight different firms.
In 2007, the then Labour government relaxed the rules around gambling advertising, letting high street and online betting firms show TV commercials for the first time.
In 2016, betting firms spent £150m a year on TV adverts. A single advert for Premiership football is thought to cost about £35,000.
Matt Zarb-Cousin, from the Campaign for Fairer Gambling, said: “We are concerned about the effects of children and young people being exposed to gambling advertising due to the pre-watershed exemption for live sporting events. The government has an opportunity to address this in the forthcoming review.“
Earlier this year, Australia banned all gambling adverts in live sport before the watershed, while Belgium has recently done the same.
Last month, the Local Government Association called for greater restrictions. It said it was concerned the volume of gambling advertising was undermining the government’s aim for socially responsible growth in the sector.
It highlighted that the adverts in live matches were screened to millions of viewers including children, while half of Premier League and Championship football teams were sponsored by betting companies.
A recent study by Goldsmiths University found more than 250 separate gaming adverts on screen during the BBC’s Match of the Day programme. These were mostly on shirts, hoardings and post-match interviews.
Greater restrictions on advertising are expected in a major review of the sector, which could be released by the Department for Digital, Culture, Media and Sport this week or early next month.
The government said it “expects the gambling sector to protect players”, but added “clearly more work is needed”.
Clive Hawkswood, chief executive of the Remote Gambling Association, which represents the online gambling industry, said the evidence on the effect of the adverts was “far from conclusive”.
“The reality is, gambling is normalised in this society and if you look at why, it was probably the introduction of the National Lottery, it changed the perception,” he said.…
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Source: EEGaming.
Supremeland Gaming, the emerging brand in American iGaming, announced the approval of an interim Supplier License in West Virginia, further solidifying its position as a key player in the rapidly expanding iGaming industry. This milestone marks the company’s third approval following the successful acquisition of the first approvals in Pennsylvania and New Jersey.
Supremeland Gaming is approved to operate under this interim license and is now authorized to offer its cutting-edge innovation to the Mountain State.
Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand promises cutting-edge slot play, combining immersive storytelling, state-of-the-art graphics, and impressive bonuses.
Rickard Öhrn, CEO of Supremeland Gaming, said: “The acquisition of our interim Supplier License in West Virginia is a pivotal step in our journey, reflecting on our dedication to delivering innovative experiences to a broader audience. As we expand our footprint, our commitment to excellence remains unwavering, and we look forward to contributing to the vibrant gaming landscape in the Mountain State.”
Supremeland is gaining traction for its emerging portfolio of top-notch games, including Red Panda Rising and the international debut title, Munition Mine, underscoring its commitment to pushing the boundaries of innovation in the iGaming industry.
Pragmatic Play, a leading content supplier to the iGaming industry, is continuing its momentum in the Latin American market, after signing an agreement to take its three biggest products live with Betsala.
The agreement will see Pragmatic Play’s full portfolio of award-winning Slot content go live, including recently released Slot titles Loki’s Riches and The Big Dawgs in addition to familiar player-favourites such as Sugar Rush and Gates of Olympus.
Betsala customers will soon gain access to Pragmatic Play’s Live Casino products upon integration being completed. The sector has been a focus for the provider over the previous 12 months with releases such as the dynamic Treasure Island game show which complements Pragmatic Play’s comprehensive range of casino classics such as Roulette, Mega Roulette, and Blackjack which are also available on the platform.
Completing the product offering is Pragmatic Play’s cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football, and motorsports.
The latest LatAm development for Pragmatic Play sees it further boost its profile across the region where it has cemented its status as a leading supplier of casino experiences.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Proving LatAm is still a key source of growth, Pragmatic Play is delighted to now count Betsala as another valued partner in the region.
“Pragmatic Play’s three leading products will soon be on the platform, and we look forward to even more players discovering its robust and engaging offering.”
Albert Bellavista, CEO at Betsala, said: “Pragmatic Play has built a stellar reputation across Latin America for its high-quality experiences, and we welcome them as our latest partner to bolster our offering and provide more thrills than ever.
“Most iGaming enthusiasts worldwide are already familiar with Pragmatic Play’s titles and we know the upcoming addition of its content will come with a great response from our players.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to make another appearance at a Latin American summit, at SAGSE LATAM in Buenos Aires.
Taking place across two days from March 20th-21st, the event sees iGaming professionals gather at Buenos Aires’ Hilton Hotel for the 32nd edition of the iconic exhibition.
SAGSE LATAM marks the second summit attended by Pragmatic Play in Latin America in 2024, with its new immersive proposal Pragmatic Play Experience, after an extremely successful exhibition tour in 2023, which saw the provider make inroads across the continent and impress industry representatives.
The gaming provider will be at Stand 120 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand-new Sportsbook solution.
In addition, Pragmatic Play will be a platinum sponsor of the event, highlighting the importance of such industry exhibitions and the vital role the leading provider plays in them.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a platinum sponsor of SAGSE LATAM and to be influential in shaping the future of the Latin American iGaming market. With a comprehensive multi-product offerings and solutions, it is poised to capitalise on the immense opportunities that the region presents.
“With an exciting range of panel discussions and interactivities that the conference brings, it is set to be yet another momentous date in the LATAM gaming calendar.”
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