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FSB build on retail momentum with King Bet signing
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Award winning provider adds to retail customer portfolio as omnichannel product continues to thrive

Global B2B sports betting & iGaming supplier FSB has further increased it’s retail footprint by securing a new partnership with growing Irish operator, King Bet.

The new alignment will see FSB integrate key components of their award-winning retail technology stack within King Bet’s brand new flagship store in Dún Laoghaire. This will include 16 SSBTs with full TITO integration, GeWeTe cash handler and unique omnichannel Companion App. This product mix will enable a labour-light, tech-first presence within the establishment.

The news follows on from FSB’s retail product playing a key part in the global provider winning the Multi-Channel Supplier of the Year at the EGR Awards last year.

Russell Colvin, Head of Retail at FSB, said: “Since our EGR Multi-Channel Supplier award win in June, interest in our retail product continues to grow and this new partnership with King Bet is another example of this.”

King Bet have collaborated closely with us to curate an omnichannel offering that perfectly fits their player base for this flagship store. Working with their team on developing a fully self service shop environment, where staff can focus on customer service, has been rewarding. I’m especially thrilled that King Bet has embraced the omni-channel aspect of our retail stack via our Companion App”.

Our ultimate goal is to improve the operational capacity of our partners through our technology and this new partnership cements that philosophy. We look forward to a long and successful association.”

Ian O’Halloran, Owner of King Bet, said: “I wanted to work with a business that valued my vision and that had the technology to deliver on it. I selected FSB, as they are an innovative, forward thinking team that really value end user experience alongside my requirements as an operator.”