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First Asian Edition of Esports Tournament to Debut in Singapore

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First Asian Edition of Esports Tournament to Debut in SingaporeReading Time: 2 minutes

Organised by WeOne, the inaugural Southeast Asia League (SEAL) tournament will take place at BroadcastAsia2018

WeOne, a Blockchain-based esports tournament and gaming platform, together with esports organiser Cresmos, will host its first live esports tournament — Southeast Asian League (SEAL) in Singapore from 26-28 June 2018. The tournament will take place at BroadcastAsia2018, Asia‘s top industry event for pro-audio, film, digital media and broadcasting, organised by UBM.

The popularity of esports has exploded in recent years, with Southeast Asia as the industry’s fastest-growing region. With more than 9.5 million esports enthusiasts in the region, this number is expected to double by 2019.

Esports is also set to become a competitive sport at the 2022 Asian Games, bringing even greater potential and collaboration to the industry.

It is a perfect choice to launch SEAL in Singapore, our home country. We are passionate in building a vibrant and vivacious esports community and our vision of One Gaming World,” WeOne CEO Leo Kwek said. Staged at BroadcastAsia’s Esports Arena Studio, the first SEAL series tournament will see three days of card-slinging action as competitive Hearthstone players battle it out for cash prizes worth SGD$2,500.

With an all-access view of the games, attendees can get up close and interact with players, staff and commentators and the live-streamed tournament; players like Hearthstone Global Games 2018 Singapore anchor, Samuel ‘Sequinox’ Chan, and Asian Games 2018 Singapore representative, Gerald ‘Khaius’ Chew, will be there as well. Organisers are anticipating an estimated 100 participants from the region at the games.

Asia is earmarked for exponential growth for the esports industry and we are very pleased to partner with WeOne and Cresmos to bring the first Asian version of the SEAL to Singapore. Nothing beats the thrill of being at a sporting event up close, and we are confident that the tournament will elevate both event and attendee experiences at BroadcastAsia to a whole new level,” said Calvin Koh, Assistant Project Director for BroadcastAsia, UBM.

The tournament will also offer scheduled guided tours with organisers for a behind the scenes look at the production of an esports tournament and the cutting-edge blockchain technology that is at the heart of the game.

Producer Connect

A one-day only seminar at BroadcastAsia, Producer Connect will discuss the hottest trends impacting the fast-growing esports industry. Attendees will gain access to expert insights on how brands are getting their game in esports, and gain a better understanding of the role of technology in esports.

 

About WeOne:

WeOne is a next generation esports and gaming platform providing unprecedented, multi-dimensional gaming experiences. We are a decentralised ecosystem for the gaming and esports scene.

WeOne is an official partner of XiGu Group, which owns YuuGames. YuuGames is China’s leading esports event organiser with millions of members across 140,000 game cafes in China. Our token, WeOne Chakra, has been appointed as the official currency in this ecosystem. XiGu is partnering exclusively with WeOne to adopt Chakra as its official cryptocurrency.

About BroadcastAsia:

BroadcastAsia is Asia’s must-attend international event for the pro-audio, film, digital media and broadcasting industries. Get connected to the industry leaders that are reshaping the entertainment and broadcast value chain as you network, collaborate and exchange knowledge and implementable business strategies to ride the evolution of the broadcasting industry.

Capture the future at BroadcastAsia and take away insights from industry experts at the ConnecTechAsia Summit, technological showcases and other exciting activities on the exhibition floor.


Source: European Gaming Media and Events

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MultiLotto, partners with ConversionBet to create a new digital acquisition channel

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MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

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LeoVegas wins “Brand of the Year” at prestigious EGR M&I Awards

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Last week, the prestigious EGR M&I Awards were held in London, and LeoVegas won the award for “Brand of the Year” in strong competition with the all of industry’s operators. The prize is awarded to LeoVegas for being the “most innovative and creative operator in the online gaming industry, recognizing that LeoVegas have pushed themselves to bring something new to the industry while keeping focus on their core value of delivering mobile entertainment”.

LeoVegas also won the awards “Affiliate Marketing Campaign of the Year” and “Innovation in Mobile & Tablet“.

Louise Nylén, CMO of LeoVegas, comments: “We are proud of and happy about all three awards, but “Brand of the Year” really stands out, as it shows our will and drive to work with innovation and development of our brand. This award is the result of dedicated work from a very strong team.”

Gustaf Hagman, LeoVegas Group CEO, comments: “Winning ‘Brand of the Year’ is proof that we are constantly working towards our vision – “Leading the Way into the Mobile Future” and solidifies LeoVegas as a serious company that is here to stay. I am very proud of this award. It gives us further drive to continue to evolve and improve our brand.”

 

For further information, please contact:

Gustaf Hagman, Group CEO and co-founder: +46 (0) 8 410 367 66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46 73 512 07 20, philip.doftvik@leovegas.com

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: European Gaming Media and Events

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency Exchanges

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency ExchangesReading Time: 1 minute

Ukraine’s National Police nabbed four suspects, who reportedly ran six fake cryptocurrency exchanges in the country. They were arrested last week from Dnipro city, after which their homes were raided, and several computers and smartphones were seized. The police do not have any report on the stolen funds yet.

The alleged culprits lured users by promoting the exchanges with fake positive ratings and online reviews. The police reportedly said that the suspects had “special knowledge and skills in the field of programming” and “have created their own CMS-system for managing the content of exchange sites.”

During the raid of the suspects’ homes, the police reportedly seized computers, flash drives, smartphones, and other devices. According to a spokesperson for the Ukrainian National Police, “the list of sites is not complete.” Now authorities are asking users to provide information about whether they were deceived by fraudulent exchanges before.

Last Wednesday, the U.S. Securities and Exchange Commission received an additional emergency court order to freeze the assets of Dominic Lacroix, owner of PlexCorps. Lacroix and his partner, Sabrina Paradis-Royer, were accused of violating securities law in respect to the PlexCoin initial coin offering (ICO) conducted by PlexCorps in August last year. The ICO reportedly raised $15 million from “thousands of investors.”

 

Source: Cointelegraph.com


Source: European Gaming Media and Events

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