FanDuel Group, a major sportsbook in the USA, has roped in the three -time major champion golfer Jordan Spieth as its brand ambassador in a multi-year deal.
FanDuel is an official sports betting partner of the PGA TOUR and is the exclusive sports betting and daily fantasy provider for Jordan Spieth.
As part of the new deal, Spieth will be the face of FanDuel in national television commercials and on social media. FanDuel will support the Jordan Spieth Family Foundation as well.
Jordan Spieth said: “As the world of legal sports betting grows rapidly in the U.S, I’m incredibly excited about what’s happening in the space and the potential it has to bring new fans to the sport of golf. As the PGA Tour and others in the golf world have strongly embraced legalized sports gaming, I look forward to working with FanDuel to find unique ways to engage the fast-growing fanbase.”
Mike Raffensperger, Chief Marketing Officer of FanDuel Group, said: “Golf is an incredibly popular sport on the FanDuel platform and we are always looking for new ways to engage the growing golf fanbase and community. As one of the most universally admired golfers at the top of his game, Jordan Spieth is a perfect fit for our first official golf partner and the face of golf at FanDuel.”