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Fair Play Bets announce Microgaming deal

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Fair Play Bets announce Microgaming dealReading Time: 2 minutes

Thursday, February 22, 2018, Malta – Fair Play Bets, operator of multiple reputable online casinos, has ramped-up its world-class offering on its VegasPlay.com and DiamondWorldCasino.com casinos by launching the Microgaming portfolio of games via the Quickfire platform. This new agreement underlies Fair Play Bets commitment to offering the most entertaining casino games.

Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.

Microgaming is a pioneer of online gaming, with award-winning casino, poker and bingo software, as well as the popular Quickfire platform. Through this new agreement Fair Play Bets has extended their games offering significantly and added a vast choice of new game content on their sites, VegasPlay.com and DiamondWorldCasino.com. This includes top-performers Jurassic World, Thunderstruck II and Immortal Romance.

Andrew Clucas, Director of Quickfire commented, “Fair Play Bets are a great addition to the Quickfire platform, with a number of popular online casinos providing entertainment to players. As per our announcement at ICE, this year we are set to shake up the online slot market by working with a range of new, independent studios on an exclusive basis. There isn’t a better time to join the Quickfire platform, with an award-winning portfolio of proven games, as well as a very strong content roadmap for 2018!

Jeremy Fall, Head of Marketing at Fair Play Bets said, “Our secure casinos are enhanced with the Microgaming portfolio. We are delighted to have such a range of exciting and innovative slots available on our platforms via Quickfire, and look forward to adding more as Microgaming has an impressive release schedule for 2018.

Malcolm Ferrante, a Director of Fair Play Bets said, “Becoming a partner with Microgaming is another positive step for Fair Play Bets following agreements with a number of major operators in recent weeks. We look forward to a solid partnership with Microgaming and the Quickfire team, and to announcing further developments very soon.
For further information visit www.fpbets.com

 

ABOUT FAIR PLAY BETS
Fair Play Bets Limited is an operator of a number of reputable online casinos, allowing players to enjoy a world-class gaming experience. Fair Play Bets operate a number of online casinos that enjoy great popularity among players. All Fair Play Bets gaming sites are characterised by a distinctive and distinguished look, offering a rewarding range of casino games carefully selected to provide an outstanding and entertaining gaming experience as well as fantastic bonuses. The company is licensed in the UK, Malta and Curacao.

ABOUT MICROGAMING
Based in the Isle of Man, Microgaming are the world’s leading supplier of online gaming software. Microgaming’s products include Casino, Multi-player, Mobile, Poker, Bingo, Land-based, Sportsbook, Live Dealer, Business Solutions and Quickfire. Microgaming has created more than 850 unique casino games, including over 1,200 variants. Publishing a mix of licensed and proprietary content, Microgaming keep their portfolio fresh by releasing new titles every month.


Source: European Gaming Media and Events

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MultiLotto, partners with ConversionBet to create a new digital acquisition channel

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MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

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LeoVegas wins “Brand of the Year” at prestigious EGR M&I Awards

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Last week, the prestigious EGR M&I Awards were held in London, and LeoVegas won the award for “Brand of the Year” in strong competition with the all of industry’s operators. The prize is awarded to LeoVegas for being the “most innovative and creative operator in the online gaming industry, recognizing that LeoVegas have pushed themselves to bring something new to the industry while keeping focus on their core value of delivering mobile entertainment”.

LeoVegas also won the awards “Affiliate Marketing Campaign of the Year” and “Innovation in Mobile & Tablet“.

Louise Nylén, CMO of LeoVegas, comments: “We are proud of and happy about all three awards, but “Brand of the Year” really stands out, as it shows our will and drive to work with innovation and development of our brand. This award is the result of dedicated work from a very strong team.”

Gustaf Hagman, LeoVegas Group CEO, comments: “Winning ‘Brand of the Year’ is proof that we are constantly working towards our vision – “Leading the Way into the Mobile Future” and solidifies LeoVegas as a serious company that is here to stay. I am very proud of this award. It gives us further drive to continue to evolve and improve our brand.”

 

For further information, please contact:

Gustaf Hagman, Group CEO and co-founder: +46 (0) 8 410 367 66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46 73 512 07 20, philip.doftvik@leovegas.com

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: European Gaming Media and Events

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency Exchanges

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency ExchangesReading Time: 1 minute

Ukraine’s National Police nabbed four suspects, who reportedly ran six fake cryptocurrency exchanges in the country. They were arrested last week from Dnipro city, after which their homes were raided, and several computers and smartphones were seized. The police do not have any report on the stolen funds yet.

The alleged culprits lured users by promoting the exchanges with fake positive ratings and online reviews. The police reportedly said that the suspects had “special knowledge and skills in the field of programming” and “have created their own CMS-system for managing the content of exchange sites.”

During the raid of the suspects’ homes, the police reportedly seized computers, flash drives, smartphones, and other devices. According to a spokesperson for the Ukrainian National Police, “the list of sites is not complete.” Now authorities are asking users to provide information about whether they were deceived by fraudulent exchanges before.

Last Wednesday, the U.S. Securities and Exchange Commission received an additional emergency court order to freeze the assets of Dominic Lacroix, owner of PlexCorps. Lacroix and his partner, Sabrina Paradis-Royer, were accused of violating securities law in respect to the PlexCoin initial coin offering (ICO) conducted by PlexCorps in August last year. The ICO reportedly raised $15 million from “thousands of investors.”

 

Source: Cointelegraph.com


Source: European Gaming Media and Events

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