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Evoplay Entertainment has announced a rebrand to its visual identity and mission that reflects a deep dedication to supporting partners and delivering “mainstream appeal” to the iGaming industry.

Coinciding with the unveiling of the new brand, Evoplay Entertainment launched its updated website (www.evoplay.games), now focused on gaming and online casino solutions that build a better way for operators to grow.

Ivan Kravchuk, CEO of Evoplay, said: “In just three years we’ve built incredible success. Now we reach the point where our vision for the next 10 years takes shape. We drop the word ‘entertainment’ from our name because Evoplay no longer needs it – our work is now synonymous with entertainment.

“Visually, we’ve refreshed our look and created a new logo, typography and a mascot – these tie together our campaigns, showcase our dynamic approach, and streamline how we communicate. How we use this will be wide-ranging and advanced beyond what you usually see in our industry.

“But behind the cosmetic and visual changes, we’ve made deep shifts to our brand mission, our brand promise, and the brand values that will dominate our work going forward.”

In addition to continuing to produce popular instant, table and video slot games, Evoplay will apply its award-winning approach to an area it believes is central to the future of the industry: bringing new audiences to online casinos.

Vladimir Malakchi, Chief Business Officer at Evoplay, said: “This rebrand solidifies our stance as an industry leader offering next-generation gaming, cross-industry marketing innovations, and unparalleled partner service.

“Evoplay’s vision of an iGaming world that has mainstream appeal has now been baked into our work at every level. From the games we develop to the advertising that promotes them; from the communications we craft to the way we help our partners with marketing and support their success at every step of the business journey.

“We are confident that Evoplay will not only be the game developer of choice for online casinos, but will also help raise the profile of the industry itself and attract new audiences. We’ve always had bold ambitions – what excites us now is that we’ve developed a 10-year business plan fully built around those ambitions.”