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eSports team to emerge as an eSports empire – do not despise small beginnings

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Being backed up and fostered by some of the giant names among sports and money managers for entertainment family dynasties and Hollywood power brokers, the esports team which started small will promptly emerge as an esports empire.

The Vision Esports LP, esports conglomerate launched by Stratton Sclavos, Rick Fox, and Amit Raizada has just closed on a $38 million investment from a host of investors led by the Creative Artists Agency and TPG Growth joint venture Evolution Media.

Rick Hess, the Founder and Co-Managing partner of Evolution Media, in a statement said: “Evolution Media has spent several years advising and analysing companies in the esports sector, and we’re particularly excited to partner with a world-class management team led by Stratton, whom we’ve known since his days running Strikeforce and the San Jose Sharks. Esports is one of the highest growth sectors within all media and entertainment. We could not be more bullish on the space and Vision’s market position.”

NBA superstar Kevin Durant and Rich Kleiman’s Durant Company also joined to back up Vision Esports along with Shamrock Holdings — the personal investment vehicle for the Walt Disney family; the St. Louis Cardinals baseball team; and New York Giants star wide receiver Odell Beckham Jr.

The company’s roots stem from a now-apocryphal trip that Fox, an NBA all-star, and actor, took with his son to see an esports game at Madison Square Garden. Fox came away from the game with a respect for competitive gaming and a thirst to get on the ground floor of something he thought could be the next big thing.

With the help of Raizada, the two formed EchoFox and began recruiting a roster of players across a slate of different game titles.

Sclavos, the Former Chief Executive of tech company Verisign and the San Jose Sharks, wanted to come down to Los Angeles to start an investment fund. At a dinner with Fox and Raizada, he was recruited into the esports world and launched Vision Esports.

“You can’t deny the numbers,” Sclavos says. “It’s like the internet was way back in 95 and 96.”

And as the three men looked at what was going on within the burgeoning business of esports they saw opportunities to not to just own a team, but also own a league and create their own narrative franchise around the games, the teams, and their league. That is where the new capital comes in.

Through the new investment, money Vision Esports will take a majority position in the EchoFox franchise that was Fox’s brainchild and launched the group’s journey to the centre of the esports earth. The conglomerate is also going to include Twin Galaxies, which began in 1981 as the ultimate source for video game world records, stats, and player analytics and is now creating in esports leagues in conjunction with game publishers. Finally, the group used some cash to take a majority position in Vision Entertainment, which produces esports related stories and live streams for esports events.

Now all of the various esports properties will sit under one roof and the team at Vision Esports can work on rolling out their first league, a battle royale-based competition the Twin Galaxies’ H1Z1 Pro League which will begin its inaugural season in April 2018.

“This is just like pro sports,” says Scalvos. “Why wouldn’t you want to invest broadly across the spectrum so you have participation in the team side, participation in the league and the content? And we said, let’s be in all three parts of the ecosystem.”

The economics speaks for itself. According to Scalvos, leagues are wildly more profitable than teams. “Teams are great but leagues make 27 times the revenue,” he said.

The approach that Vision Esports is taking to building their league (around the wildly popular battle royale format) alongside game publisher Daybreak Games is a new model.

Activision/Blizzard and Riot chose not to partner with anyone for their competitive gaming leagues. Meanwhile, competitive gaming has existed outside of the control of game publishers for several years with Valve selling licenses to run tournaments worldwide, according to Scalvos.

While much of the capital went to investments, Vision Esports also built out its team. Adding Chris Nordling, a former Executive at MGM Resorts; Mike Mossholder who worked for the UFC; and Jace Hall who was with Warner Brothers Interactive.

“It took a while to get here but this esports thing is here,” said Scalvos.

Source: techcrunch.com


Source: European Gaming Media and Events

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MultiLotto, partners with ConversionBet to create a new digital acquisition channel

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MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

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LeoVegas wins “Brand of the Year” at prestigious EGR M&I Awards

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Last week, the prestigious EGR M&I Awards were held in London, and LeoVegas won the award for “Brand of the Year” in strong competition with the all of industry’s operators. The prize is awarded to LeoVegas for being the “most innovative and creative operator in the online gaming industry, recognizing that LeoVegas have pushed themselves to bring something new to the industry while keeping focus on their core value of delivering mobile entertainment”.

LeoVegas also won the awards “Affiliate Marketing Campaign of the Year” and “Innovation in Mobile & Tablet“.

Louise Nylén, CMO of LeoVegas, comments: “We are proud of and happy about all three awards, but “Brand of the Year” really stands out, as it shows our will and drive to work with innovation and development of our brand. This award is the result of dedicated work from a very strong team.”

Gustaf Hagman, LeoVegas Group CEO, comments: “Winning ‘Brand of the Year’ is proof that we are constantly working towards our vision – “Leading the Way into the Mobile Future” and solidifies LeoVegas as a serious company that is here to stay. I am very proud of this award. It gives us further drive to continue to evolve and improve our brand.”

 

For further information, please contact:

Gustaf Hagman, Group CEO and co-founder: +46 (0) 8 410 367 66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46 73 512 07 20, philip.doftvik@leovegas.com

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: European Gaming Media and Events

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency Exchanges

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency ExchangesReading Time: 1 minute

Ukraine’s National Police nabbed four suspects, who reportedly ran six fake cryptocurrency exchanges in the country. They were arrested last week from Dnipro city, after which their homes were raided, and several computers and smartphones were seized. The police do not have any report on the stolen funds yet.

The alleged culprits lured users by promoting the exchanges with fake positive ratings and online reviews. The police reportedly said that the suspects had “special knowledge and skills in the field of programming” and “have created their own CMS-system for managing the content of exchange sites.”

During the raid of the suspects’ homes, the police reportedly seized computers, flash drives, smartphones, and other devices. According to a spokesperson for the Ukrainian National Police, “the list of sites is not complete.” Now authorities are asking users to provide information about whether they were deceived by fraudulent exchanges before.

Last Wednesday, the U.S. Securities and Exchange Commission received an additional emergency court order to freeze the assets of Dominic Lacroix, owner of PlexCorps. Lacroix and his partner, Sabrina Paradis-Royer, were accused of violating securities law in respect to the PlexCoin initial coin offering (ICO) conducted by PlexCorps in August last year. The ICO reportedly raised $15 million from “thousands of investors.”

 

Source: Cointelegraph.com


Source: European Gaming Media and Events

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