Africa
ESA Gaming debuts in Africa in landmark deal with 888AFRICA
ESA Gaming, the innovative games provider, has entered Africa for the first time after taking its non-traditional content portfolio live with 888AFRICA.
Founded in March 2022, 888AFRICA licenses 888 Holdings’ world-class betting and gaming brands with an ambition to expand across Africa’s regulated online markets. Its consumer brand, 888bet, offers a unique betting experience, providing locally relevant products and features for players in Kenya, Tanzania, Mozambique and Zambia.
On 888bet’s platform, ESA Gaming will integrate its pioneering EasySwipe™ games portfolio, which is designed to marry up with the wants and needs of local players in Africa through a range of ultra-lightweight, mobile-first titles.
Its portfolio includes highly popular titles such as Fruitz & Spinz, Basketball Mine and Goal Mine, as well as the World Cup-centred sequel, Goal Mine World Edition. A range of classic casino content is also available and the recently launched Rocket Racers, ESA Gaming’s first EasySwipe™ crash-style game.
The expansion into Africa comes as ESA Gaming has strengthened its position across Europe and Latin America, signing a number of key deals in Italy in particular, as its offering grows markedly in popularity.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “888AFRICA is a brand with huge ambitions on the continent. We’re delighted to begin working with the team and are looking forward to playing our role in its exciting growth journey, while showcasing the strength of our highly relevant and adaptable offer.
“We firmly believe that our EasySwipe™ portfolio will enhance 888bet’s existing content and surprise and delight customers that are being introduced to the brand for the first time.”
Christopher Coyne, CEO of 888AFRICA, said: “We want to create a truly unique betting and gaming experience at 888AFRICA, and partnering with the very best content suppliers is critical to delivering that.
“We believe that the EasySwipe™ portfolio is perfectly suited to our platform and will strengthen both our sports and casino offer as we look to build market-leading positions across Africa. We look forward to working with the ESA Gaming team in the months ahead.”
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
The post Hub88 partners with LiveGames to enhance content offering appeared first on European Gaming Industry News.
NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.
888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao
NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.
For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices
NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”
888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”
The post NE Group powers 888bets launch in Angola appeared first on European Gaming Industry News.
Africa
BMM Testlabs Continues Its Expansion in Africa with New Licenses in Botswana and Nigeria to Test Land-Based and Digital Products
BMM Testlabs (BMM; or the Company), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that it has been approved to provide compliance testing, inspections, and certification services for the African countries of Botswana and Nigeria.
The Botswana Gambling Authority and the National Lottery Regulatory Commission in Nigeria, the official gaming regulatory bodies in those states, granted BMM licenses for the land-based and digital gaming markets in the two African countries.
BMM, which opened its office in South Africa in October 2004, is now able to provide comprehensive compliance testing and inspection services for most regulated markets across Africa.
BMM`s Senior Vice President, Africa, Zeena Rossouw said, We are honored that the gaming authorities in Botswana and Nigeria have demonstrated their trust in BMM to license us for product testing and certification. As regulation gains momentum across the continent, the African gaming market offers even more promise for BMM. With a focus on safeguarding the African gaming industry and all its stakeholders, BMM looks forward to working with suppliers and operators to accelerate the deployment of new technologies and products.
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