DraftKings has announced a strategic sportsbook expansion and an extension of its existing Daily Fantasy Sports and sports betting partnership with Major League Baseball (MLB) to now include expanded promotional rights and content inclusive of the sports betting category.
Among the key components of the expanded relationship are rights to an innovative “Bet & Watch” streaming integration where fans with open and active MLB.com and DraftKings accounts will be able to watch a free, live MLB game within the DraftKings app. In addition, DraftKings and MLB plan to collaborate on future sports betting-themed game broadcast experiences that will live within the MLB.TV product. DraftKings is now a co-exclusive Official Sports Betting Partner of MLB, joining BetMGM. As part of the expanded relationship, DraftKings remains the exclusive Official Daily Fantasy Sports partner of Major League Baseball.
“In 2012, MLB helped ignite the daily fantasy industry by becoming our first-ever league partner, and that same foresight has persisted over the years as our organizations look to disrupt and innovate further through this expansion. As we adapt and scale integrations within the constantly evolving sports landscape, MLB and DraftKings will again shape the future of fan engagement in baseball and beyond,” Matt Kalish, President of DraftKings North America and co-founder, said.
“For nearly a decade, our growing relationship with DraftKings has been rooted in fan engagement and the second-screen immersion of sports gaming and entertainment products. This next iteration of unique and experiential offerings is something we look forward to rolling out together as baseball fans continue to embrace technological advances,” Kenny Gersh, Executive VP for Business Development at MLB, said.