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Digital future of retail to be unveiled by Vermantia at Betting on Sports

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Digital future of retail to be unveiled by Vermantia at Betting on SportsReading Time: 2 minutes

 

Live action and content driven technologies set to provide operators with ultimate sweet spot

Vermantia, a leader in omni-channel content solutions, has announced its line-up for Betting on Sports in London between 17-20th September.

The supplier’s vision, set to be unveiled at stand #R24, includes high quality live racing and sports channels, ultra-low latency streaming and advanced self-service betting terminals, offering retail and online operators an engaging, end-to end package.

Taking pride of place at the supplier’s stand will be its bespoke Live Sports Channel, delivering a daily schedule of live video and data from more than 35,000 premium events each year, utilising Vermantia’s customised content management solution and production technology, allowing operators to take full control of their live betting offering.

Heading the content charge is Vermantia’s round the clock live racing channels, which provide premium live horse and greyhound racing content, featuring over 85,000 live races a year from the UK, South Africa, Australia, New Zealand and the US. Prepared on a bespoke basis for both retail and online operators, they boast enhanced betting data and fast time-to-market through the supplier’s adaptive data service.

Alongside, its Ultimate Live Greyhound Channel and European Racing Channel will be on display, offering a compact daily schedule of top-quality, fast-paced racing available with Vermantia’s Complete Odds Service and Bet Acceptance System.

Vermantia’s award-winning FLAVOR suite of SSBTs are also set to be showcased, giving a first-hand, futuristic look into a convenient, digitised and completely cashless retail experience along with its V-POS complete betting ecosystem, offering premium content bundled with both card and mobile payment solutions.

As a final fixture, Vermantia’s industry-leading content-driven technologies, including its satellite broadcasting and streaming service will be available to all looking to enjoy the thrill of live sporting and racing action with less than one second latency, along with CONNECT, supplier’s proprietary content management and publishing platform.

Peter Woodfine, Business Development Director at Vermantia, said: “When it comes to our industry, Betting on Sports is always going to be a headline fixture. It is so important to offer a truly immersive betting experience to modern audiences, and we’re here to transform the customer journey.

“We’ve put together a fantastic line up for this year – which not only deliver the industry’s best end-to-end content solutions but can also be tailored to individual partners to ensure what they offer suits the needs of their market.”

Peter Woodfine will also be speaking at the ‘Retail – Leveraging the Customer Experience’ panel at Betting on Sports on Thursday 19th September at 12.05 in Conference Room 1, presenting Vermantia’s insights into what bookmakers can do to enrich the customer experience and make retail the customer’s preferred channel.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Digital future of retail to be unveiled by Vermantia at Betting on Sports

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Adda52.com Launches its Second Brand Campaign with Chris Gayle

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Poker site Adda52.com has launched its second brand campaign with brand ambassador Chris Gayle. Chris Gayle plays the role of the brand’s voice to deliver the campaign’s message.

This campaign comprises two advertisements which are developed in continuation of the brand thought #BanaoDimaagKoAmeer. In both the ads, the protagonist is shown as a regular poker player who achieves glories in life because of the skill set he develops by playing poker on Adda52.com. The campaign goes live on digital and OOH platforms.

“Poker has always been considered as an opportunity for winning prizes, but as a market leader in the online poker category, Adda52.com wants to spread awareness about the game and take forward its brand thought #BanaoDimaagKoAmeer. Through the two videos, we want to highlight that poker is not just a game but a value addition to one’s life. It is a game of skill that is played with real people on our platform. Poker is a game which stimulates the mind, helps one take quick decisions, pushes one to be calm and patient to perform well in the game. These aspects also get reflected in their life; thus, the game is indirectly improving one’s life skills. With 2 Million+ registered users, we want to continue to claim the market leader position of being the largest in the country,” Naveen Goyal, CEO of Adda52.com said.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Adda52.com Launches its Second Brand Campaign with Chris Gayle

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Codere and Play´n GO sign Global agreement

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Codere and Play´n GO sign Global agreementReading Time: 1 minute

 

Spanish multinational operator Codere today announced their latest partnership with leading slot supplier Play’n GO.

The two companies have signed a global agreement allowing Codere to offer Play’n GO’s extensive library of online slot games in all regulated markets where both have a presence. The first game launches will take place in key markets such as Mexico and Colombia, followed by a second phase of release around Latin America and Europe.

Salo Leder, Digital Operations Manager at Codere, spoke about the new partnership:  “We have a very ambitious growth plan, and it is vital to be able to count on high-performance, creative content such as that offered by Play´n GO. In Play´n GO we see a content provider that has invested in being fully certified in each regulated market they enter into, and this facilitates a more fluid and joint expansion into new territories, as they open up. “

Johan Törnqvist, CEO of Play´n GO commented: “Codere is a very innovative company that seeks to grow in both mature and emerging markets, and Latin America is a priority for them. Their ambitions and vision match our own, making them a great partner to build a global relationship with. We are very excited to start this partnership and share our games with all the loyal players that Codere has in the region.”


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Codere and Play´n GO sign Global agreement

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Promatic and Chałas & Partners Enter Into Strategic Cooperation

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Promatic and Chałas & Partners Enter Into Strategic CooperationReading Time: 1 minute

 

The Promatic Group and the Chałas & Partners group has announced a strategic cooperation in mutual support and business development on the entertainment market in Poland and selected locations around the world.

Promatic is a leading Polish producer of software and devices for the gambling industry. Chałas & Partners Investment Group focuses on the gambling, sports, real estate, legal and financial markets.

“Establishing cooperation with one of the largest and most innovative Polish capital groups in the field of gambling is a great distinction for us. It is a milestone in achieving business synergies in ongoing investment projects and seeking market advantages in order to permanently strengthen our position,” Jarosław Chałas, Manager of the Chałas & Partners Investment Group said.

“Cooperation with such an experienced and competent investment group enables expansion into new segments of the entertainment market in Poland and in the world. The Promatic Group is constantly looking for attractive business areas to develop. Together, we are reviewing strategic investment options to strengthen our position as a key Polish player on the market,” Paweł Paliwoda, CEO of Promatic Group said.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Promatic and Chałas & Partners Enter Into Strategic Cooperation

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