The Cincinnati Bengals and Betfred announced a multi-year partnership to make Betfred the team’s official sports betting partner.
“The Bengals continue to look for exciting new ways to enhance the fan experience and this partnership will provide additional opportunities to engage with our fans. We look forward to working with Betfred to create fun, fan-focused activations that add to the excitement on gameday,” Brian Sells, VP and Chief Marketing Officer of Cincinnati Bengals, said.
Betfred USA is the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1400 betting shops in the UK with over 50 years of experience. Betfred is currently operating in six states and continues to grow its US presence.
“This is an exciting opportunity to partner with the Bengals as we continue to expand Betfred across the US and into Ohio with the launch of sports betting in the near future. The Bengals are a premier franchise with a passionate fanbase and a history of innovation that aligns with our brand. We look forward to engaging with fans across the state as we introduce them to unique betting promotions and content throughout the year,” Mark Stebbings, Chief Operating Officer at Betfred Group, said.
Legalized sports betting in Ohio will officially begin on January 1, 2023. Pending appropriate licensing and regulatory approvals, Betfred plans to launch a mobile sports betting app for fans to place wagers on sporting events anywhere in Ohio. The partnership also includes a variety of fan engagement activations, promotions and free-to-play gaming opportunities. Betfred was represented in the deal by SCCG Management.
IGT Grows Sports Betting Footprint in Nevada via Retail and Mobile Sports Betting Agreement with Betfred
IGT PlaySports technology selected to power Betfred’s first sportsbook in Nevada
International Game Technology PLC announced that the Company expanded its sports betting footprint in Nevada via a multi-year PlaySports technology agreement with long-time sports betting operator, Betfred. Under the terms of the agreement, Betfred is leveraging IGT PlaySports technology to power retail and mobile sports betting at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas, part of Curio Collection by Hilton. This agreement underpins the first IGT-powered Betfred sportsbook in the U.S. and Betfred’s entry into the Nevada betting market.
“IGT PlaySports’ remarkable reputation and influence in the U.S. sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada,” said Bryan Bennett, COO of Betfred USA Sports. “IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities and to establish a competitive and engaging betting experience in the most exciting gaming destination in the world.”
“I attended the recent Gaming Control Board hearing to see Fred Done in person. He is a legend in bookmaking and Betfred is one of the most legendary brands in the sports betting industry. It’s an honor to work with Fred’s team in the U.S. as they introduce the Betfred product in Nevada,” said Joe Asher, IGT President of Sports Betting . “IGT PlaySports looks forward to applying our vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike.”
Betfred will first introduce retail betting, then look to follow-up with a mobile launch in the future.
TURNPIKE SPORTS® PARTNERS WITH BETFRED SPORTS FOR 2022 PRO FOOTBALL SEGMENT
Granary Way Media LLC (Granary Way) today announced a partnership with Betfred USA Sports (Betfred) naming the sportsbook as it exclusive sponsor for the Turnpike Sports® Professional Football Picks segment. Granary Way will feature Betfred branding and game lines each week during the NFL season as part of its telecasts distributed on SmartTV outlets and its audio broadcasts.
“Turnpike Sports® has a long history of producing fantastic content, and we couldn’t be happier about Betfred being the title sponsor of the Professional Football Picks segment,” said Bryan Bennett, COO, Betfred USA Sports. “We look forward to working with the Turnpike team throughout the upcoming football season.”
“Granary Way is excited to be working with Betfred on this upcoming NFL season for Turnpike Sports®,” said Douglas E. Weischadle, Esq., COO of Granary Way. “Betfred is a legendary brand in the sports betting industry, and we are proud to be a part of their continued expansion in the US.”
The deal was facilitated by Stephen Crystal and SCCG Management.
Betin Launches New Affiliate Programme with Income Access
African sportsbook and casino operator chooses Income Access platform for new affiliate offerin
MONTREAL, QC. 7th August 2017 – Betin, the BCLB-licensed African sportsbook and casino operator, has partnered with Paysafe’s Income Access, supplier of marketing and analytics software, for the launch of its new affiliate programme. Focusing chiefly on markets in Kenya and Uganda, Betin’s new programme will provide a unique opportunity for affiliates proficient at generating high levels of regional traffic.
Encompassing a range of international sporting events – including all major events across Europe – Betin is committed to combining attractive odds with equally intriguing betting options such as “First Goalscorer” and “Half-Time/Full-Time”. In addition to their traditional casino and sports-betting products, Betin also features live betting, racing and virtual gaming opportunities such as the Betin League.
As a brand committed to addressing inconvenient mobile fees, Betin offers a rewarding combination of deposit bonuses and deposit fee exemptions in Kenya. Additionally, users across the East African region will benefit from Multiple Boosts on accumulators as well as the innovative real-time Cash Out feature. Cash Out gives players even more control over their betting, helping to guarantee profits and cut losses, by permitting in-play cash outs on pre-game bets.
Incentivising new affiliate sign-ups, the Betin Affiliate Programme is offering members a 50% revenue share in the first month of joining the programme.
Betin also boasts attractive promotions for new and existing players alike. The Betin Affiliate Programme makes it simple for affiliates to leverage these promotions with marketing materials that are easily accessible through the Income Access platform. This collection of promotional materials is designed to achieve optimal conversion rates and attract new players.
Affiliates will also benefit from a dedicated affiliate manager to provide added support.
Leandro G. Giovando, Betin Kenya Managing Director, said: “Betin Kenya is the fastest growing bookmaker in the region, and so it’s vital that our affiliate platform reflects this position. Partnering with Income Access improves the affiliate experience, with a focus on efficiency and safe payments.”
Raffaella Micuccio, Betin Uganda Commercial Director, said: “Betin Uganda has ambitions of becoming the market leader in the country. As such, we have decided that a world-class affiliate platform such as Income Access would help us realise this goal. We’re very excited to see the results!”
Lorenzo Pellegrino, CEO, Digital Wallets, Income Access, (Paysafe Group company), said: “Partnering with a brand that has strong engagement in an emerging market is always exciting for us. Betin has a robust collection of products and we look forward to contributing to their continued success”.
The Betin brands, as Betin Kenya and Betin Uganda, are among the most successful betting and gaming brands operating in Africa. Betin draws upon the best practices in Africa and its directors utilise their combined experience of over 150 years in the gaming industry to offer the very best products and services.
Betin operates a full online and offline sports betting product portfolio. On a Saturday there may be as many as 10,000 different bets on offer, along with a full selection of virtual and casino products. Betin’s technology centre is based in Europe to ensure the reliability and security of systems and transactions, with customer facing operations in Nairobi and Kampala.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its payment processing, digital wallets, prepaid solutions and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by businesses and consumers to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com
Affiliate Sign Up Page: https://webaffiliates.betin.com/
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