The Czech company CASEXE has conducted a marketing research regarding the question: “How do potential online casino clients behave toward banner ads”. The mentioned research was carried out in order to estimate approximate reaction of an average visitor to banner ads placed on websites and social media platforms.
As a result, the experiment proved that around 20% of gamblers tend to click on the banner ads of the casinos other than those they usually gamble at, while the remaining 80% completely ignored advertising.
In terms of surveyed audiences, the research covered approximately 200 gamblers from Europe and CIS countries. The players that showed interest in the advertising offered by other resources claimed that they were attracted by the following criteria:
- Free bets – 70% of gamblers clicked on this ad;
- Promo and special offers– 60% of those surveyed;
- Bonuses – 59%;
- Significant Jackpot – 29%;
- Familiar name of the casino– 30%;
- Other reasons – 8%.
We remind that CASEXE is famous for its cross-functional solutions aimed at various online casino projects. The software and the rest of the products offered by this very brand are highly sought by aspiring entrepreneurs, as long as they enable them to launch their own online gambling resource in a relatively short time and at minimum cost.
CASEXE is a gambling software developer. The company has been established in 2013, and within few years of operation, managed to complete a lot of successful projects, becoming one of the leaders in its segment. Our solutions allow clients not to limit themselves and have full freedom of choice in the world of gambling.
We’re proud of our project: innovational online casino platform with functionality and flexibility that make it the best one on the market. Configurator that we’ve developed is a perfect opportunity for business starters to enter the world of online gambling, creating an online casino on their own, powered by CASEXE templates.
Besides the development process, we provide the full functionality of our projects: CASEXE leaves no client alone with possible challenges, granting full support on all operation stages. Regular updates and product improvements, possibility to integrate any necessary software, consulting and marketing services, and 24/7 technical support are only some of the benefits that clients enjoy working with CASEXE.
CASEXE formula for success is corporate progress in all segments, development and integration of innovational technologies and solutions in online gambling, high level of awareness about the market trends and innovations. Everyday advancement makes it possible to improve our product and service quality, and provide our clients with efficient and relevant tools for revenue generation.