The Czech company CASEXE has conducted a marketing research regarding the question: “How do potential online casino clients behave toward banner ads”. The mentioned research was carried out in order to estimate approximate reaction of an average visitor to banner ads placed on websites and social media platforms.
As a result, the experiment proved that around 20% of gamblers tend to click on the banner ads of the casinos other than those they usually gamble at, while the remaining 80% completely ignored advertising.
In terms of surveyed audiences, the research covered approximately 200 gamblers from Europe and CIS countries. The players that showed interest in the advertising offered by other resources claimed that they were attracted by the following criteria:
- Free bets – 70% of gamblers clicked on this ad;
- Promo and special offers– 60% of those surveyed;
- Bonuses – 59%;
- Significant Jackpot – 29%;
- Familiar name of the casino– 30%;
- Other reasons – 8%.
We remind that CASEXE is famous for its cross-functional solutions aimed at various online casino projects. The software and the rest of the products offered by this very brand are highly sought by aspiring entrepreneurs, as long as they enable them to launch their own online gambling resource in a relatively short time and at minimum cost.
CASEXE is a gambling software developer. The company has been established in 2013, and within few years of operation, managed to complete a lot of successful projects, becoming one of the leaders in its segment. Our solutions allow clients not to limit themselves and have full freedom of choice in the world of gambling.
We’re proud of our project: innovational online casino platform with functionality and flexibility that make it the best one on the market. Configurator that we’ve developed is a perfect opportunity for business starters to enter the world of online gambling, creating an online casino on their own, powered by CASEXE templates.
Besides the development process, we provide the full functionality of our projects: CASEXE leaves no client alone with possible challenges, granting full support on all operation stages. Regular updates and product improvements, possibility to integrate any necessary software, consulting and marketing services, and 24/7 technical support are only some of the benefits that clients enjoy working with CASEXE.
CASEXE formula for success is corporate progress in all segments, development and integration of innovational technologies and solutions in online gambling, high level of awareness about the market trends and innovations. Everyday advancement makes it possible to improve our product and service quality, and provide our clients with efficient and relevant tools for revenue generation.
CASEXE public message to the future online casino operators
While creating an online casino there are a number of solutions affecting the whole process and the final outcome. Far too often, future operators are not enough experienced, that is why it is necessary to edit the process of project’s establishment. While making such allowances we are reaching the understanding of the wrong desired goal. All these aspects directly affect the timing and quality of the final project.
In order to help operators avoiding the mistakes, slowing down and complicating the entire process of casino development, the CASEXE team decided to give a couple of tips to their future customers.
The project management team of the CASEXE company:
“In our business we often encounter the fact that operators do not have a clear understanding of the outcome they want to benefit from partnership with our company. As a consequence, the project’s timing and its final form are exceeded. Therefore, we have identified a critical need to share the experience with our future operators, which will help us to be much more successful and effective together.
1.) Target audience and region. These key factors will further influence the concept and content of the project. Operator must clearly know and understand his audience and the operating area. As practice shows, it is inefficient and very resource intensive to target the project all over the world. Remember, people from different countries speak different languages, play alternative games, prefer other types of bonuses and promotions, use some other payment methods, have specific visual and mental needs, so that it will be difficult to win everybody’s favor. Therefore, you should divide and direct your resources rationally.
2.) Website’s structure. Every single successful operator should understand and be able to properly describe the structure of his future online casino site. For us, as developers, it is important to know the site composition – sections, subsections, and pages it will consist of. In addition, there must be an understanding of what will be displayed on the certain pages. Naturally, we can simply offer operators a template structure, but for CASEXE it is important to make a client’s project successful, so that we advocate for an individual prototyping. The structure must necessarily be agreed upon at the start of cooperation.
3.) Project’s functionality. If you are familiar with your audience, target region, website structure, then it will be easy to determine your goal. To do this, it is enough to understand what content will be on each page of the site, and how it should work. On this basis, the future functionality of the project will be clear. Being unique it should also correspond to the platform capabilities due to the certain criteria.
4.) Casino website content – games, payment systems, etc. Before starting a project, the list of game developers and payment systems used in the casino must be clearly defined. If some additional third-party software is connected, it is important to be familiar with the product – features of affiliate programs, online chat rooms, etc. Without this data, it will be impossible to design the project properly.
5.) Design. If all the previous items are detailed, and the information is reinforced by strong brand management and the development of the project concept, the design means just a formality. Having all the incoming data, designers perform their work many times faster and better. And, of course, it is important to provide all the nuances which operators sometimes forget about – multicurrency, multilanguage, social networks integration, types of registration, etc. For example, the intention of adding one more currency to the project means that the whole process begins from the starting point, and deadlines are automatically extended for a few weeks, because with just one currency integration you will need to redesign dozens of forms.
Having all 5 tips above considered, you would prevent the unfulfilling result, save your time, and speed up the process of creating your online casino project.
Sincerely yours, the CASEXE team.”
CASEXE became a participant and an information partner of VR/AR Gambling Conference
The company CASEXE has recently announced about its participation in world’s first specialized business conference VR/AR Gambling held in Prague on April 3. The developer has become an information partner of the event.
Anybody willing to meet CASEXE’s representatives at VR/AR GC is welcome to leave a request on the official webpage of the company. In order to set an appointment, please, select the necessary button and fill in our registration form. The managers of the company will contact you shortly in order to clarify all the essential details.
Note: VR/AR Gambling Conference is dedicated to virtual reality and augmented reality technologies, their marketing promotion and implementation in terms of global development of the gambling industry.
Both entrepreneurs and developers will benefit from the said event. As for the speakers, there will be a lot of professionals from all over the world, including such countries as Malta, The UK and the USA. The grand opening of the conference will be marked by presentations made by its founders Viasys Konrad Gill and CEO Advir Samuel Haber.
CASEXE to participate in VIGE 2017
The company CASEXE has recently announced about its participation in the world’s famous gaming conference Vienna International Gaming Expo (VIGE) 2017 held this year in Vienna on March 20 – 22. Ivan Kondilenko, CASEXE’s CEO, will represent the company at the event, so that all of the interested clients including partners have a chance to meet the said expert in person and get an individual consultation.
In order to set an appointment, please, visit the official website of CASEXE and by clicking a corresponding button fill in a feedback form indicating your contact details.
After your request is processed by the website administration, our managers will contact all of the interested customers in order to get additional information.
Note, please: Vienna International Gaming Expo 2017, proving its status of an international gaming conference, will call upon more than 387 delegates from around 40 countries of the world.
More than 132 companies have already registered on the official VIGE page as participants, and as for the projected number of exhibits, it accounts for 15 expo stands. Moreover, VIGE will gather around 45 speakers participating in 15 panel discussions.
The conference begins at 10:00 a.m. local time.
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