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Caesars Entertainment, a Nevada-based gaming corporation, has been drafted in as a founding member of All-In Diversity, as the industry-led diversity initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.

As a founding member, Caesars will play a role in forming the Steering Group, setting the operational and strategic goals of the initiative.

All-in Diversity Project has launched many initiatives, the most important of which is the All-Index, a global industry standard index measuring progress for diversity and inclusion, which was built in partnership with Oxford Brookes University.

The All-Index will produce an annual progress report within the industry and make recommendations in various areas such as demographics, corporate governance, internal policies, recruitment practices, employment policies, unconscious bias and marketing from operators and suppliers around the world.

“For years, Caesars Entertainment has been on the leading edge of progressive policies around human rights,” said Jan Jones Blackhurst, executive vice president, public policy and corporate responsibility at Caesars Entertainment.

“Through the All-in Diversity Project, we have the opportunity to learn and share information to educate the gaming industry and move forward in creating best practices and measuring progress in the gaming workspace.”

The All-in Diversity Project recently launched its website and social media campaign and is now registering participants for the All-Index survey.

Co-founder of All-in Diversity Project, Kelly Kehn, said: “It’s highly important to us that we have a global mix of blue chip companies leading this initiative both to amplify the conversation and to take the first steps toward change. Caesars Entertainment has already demonstrated its commitment to women in the workplace, with 43% of its manager roles and above filled by women in 2017, which is above the national average. It has also established Lean In Circles and has supported the expansion of its successful employee resource group for women, known as SAVVY.”

“In addition, Caesars recently announced its goal of reaching 50/50 gender equality in management positions and above by 2025, and have aligned this initiative with the work of the Billie Jean King Leadership Initiative. Caesars’ decision to take on a founding sponsorship role with the All-in Diversity Project was a logical next step that shows its support for changes in the gaming industry.”

Source: European Gaming Media and Events