Online gambling company Betway is preparing for its biggest Spanish marketing commitment. The company reportedly enters into discussions to become the official shirt sponsor of Sevilla FC in time for the start of the 2020/2021 La Liga football season.
As per the reports, Betway is leading the way to replace Marathonbet as lead sponsor of Sevilla, recognised as Andalucía’s biggest football club. Following the abrupt postponement of the La Liga 2019/2020 season, Marathonbet is reported to have withdrawn its sponsorship of Sevilla, terminating terms on its existing two-year contract.
Meanwhile, Betway, which seeks to further establish its La Liga presence, has offered Sevilla a €5 million per season deal, representing the club’s biggest-ever sponsorship.
However, Betway’s planned Sevilla sponsorship will carry underlying risks, as Spain’s coalition government moves to enforce a new federal code across all gambling verticals.