iGaming Industry
BetterBetting Launches Pre-ICO for BETR, the Betting Currency of the Future
Revolutionary new decentralised sports betting marketplace, Better Betting Foundation, to debut BETR coin, with the goal of establishing a global betting liquidity pool
BetterBetting Foundation, a software systems enabler for sports betting on the blockchain, today launched its pre- Initial Coin Offering (ICO) sale ahead of its ICO in December.
The token sale introduces investors to BETR, the betting cryptocurrency that will lay the foundations of the first truly decentralised peer-to-peer sports betting marketplace on the internet.
Supported and advised by a number of industry veterans, BetterBetting will introduce a revolutionary twist on the betting exchange model, completely eradicating the middle man from the equation.
All bets will be stored on the blockchain, providing full transparency and provable fairness on all transactions, thereby eliminating all human or business activity between the two betting parties.
Ultimately, the software and standards that comprise the system will be open source and free for anyone to copy and use, paving the way for BETR to become the exclusive cryptocurrency of some of the world’s leading gaming operators.
BetterBetting is seeking a minimum $2M and maximum $30M raise from December’s ICO. These funds will be used for the development and release of the BetterBetting protocol; the development and open-sourcing of dapps and node software; and marketing to key stakeholders and consumers, as well as legal and administrative costs.
Core to the Better Betting system is software that implements a distributed directory of sporting events and markets, while placing bets as contracts onto the blockchain. This software is called the Better Betting Node (BBN). It acts as a distributed mirror for directories, facilitating a standard repository for sporting information that can be added to by any agent on the network, and queried in order to present user-friendly client interfaces to punters.
That means not only is it easier than traditional methods to find any specific bet, but it also makes it possible for bets to be standardised and pooled together.
A tiered bonus system will be built in to incentivise early investment in the ICO. Thereafter, tokens will be issued at ICO value, which is set at the closest Ethereum price to US$0.10c per token.
“With Better Betting we are excited to bring a new paradigm to the world of sports betting,” said Adriaan Brink, CEO & Founder, Better Betting Foundation. “By combining the power of blockchain with our experience and knowledge of the sports betting industry, we are introducing a new betting currency that understands the underlying structure of a sports bet, ensuring fair and robust betting opportunities between two parties, who do not have any relationship with one another.”
“Working with major industry players, this decentralised liquidity marketplace for sports betting can be used in many different ways and provides automated programmatic interfaces so that existing sportsbooks can link into the system,” he added. “Working with, rather than against, major industry players with a zero margin model, we seek to provide the railway tracks for sports betting in the future.”
ICO pre-sales are now live and available for qualified and institutional investors. Public sales will be available mid-December 2017.
About The Better Betting Foundation:
The Better Betting Foundation was established in Estonia in 2017 to develop and make available the software systems required to enable distributed sports betting on the blockchain. The foundation, founded by Adriaan Brink and David Vanrenen, is not for profit, and has no beneficiaries. Supervisory board members are David Vanrenen, Hilly Ehrlich and Mitchell Rankin. Advisors include Jon Matonis, Ronnie O’Sullivan, Jez San and Eric Benz. For more information, visit www.betterbetting.org
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Source: EEGaming.
Supremeland Gaming, the emerging brand in American iGaming, announced the approval of an interim Supplier License in West Virginia, further solidifying its position as a key player in the rapidly expanding iGaming industry. This milestone marks the company’s third approval following the successful acquisition of the first approvals in Pennsylvania and New Jersey.
Supremeland Gaming is approved to operate under this interim license and is now authorized to offer its cutting-edge innovation to the Mountain State.
Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand promises cutting-edge slot play, combining immersive storytelling, state-of-the-art graphics, and impressive bonuses.
Rickard Öhrn, CEO of Supremeland Gaming, said: “The acquisition of our interim Supplier License in West Virginia is a pivotal step in our journey, reflecting on our dedication to delivering innovative experiences to a broader audience. As we expand our footprint, our commitment to excellence remains unwavering, and we look forward to contributing to the vibrant gaming landscape in the Mountain State.”
Supremeland is gaining traction for its emerging portfolio of top-notch games, including Red Panda Rising and the international debut title, Munition Mine, underscoring its commitment to pushing the boundaries of innovation in the iGaming industry.
Pragmatic Play, a leading content supplier to the iGaming industry, is continuing its momentum in the Latin American market, after signing an agreement to take its three biggest products live with Betsala.
The agreement will see Pragmatic Play’s full portfolio of award-winning Slot content go live, including recently released Slot titles Loki’s Riches and The Big Dawgs in addition to familiar player-favourites such as Sugar Rush and Gates of Olympus.
Betsala customers will soon gain access to Pragmatic Play’s Live Casino products upon integration being completed. The sector has been a focus for the provider over the previous 12 months with releases such as the dynamic Treasure Island game show which complements Pragmatic Play’s comprehensive range of casino classics such as Roulette, Mega Roulette, and Blackjack which are also available on the platform.
Completing the product offering is Pragmatic Play’s cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football, and motorsports.
The latest LatAm development for Pragmatic Play sees it further boost its profile across the region where it has cemented its status as a leading supplier of casino experiences.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Proving LatAm is still a key source of growth, Pragmatic Play is delighted to now count Betsala as another valued partner in the region.
“Pragmatic Play’s three leading products will soon be on the platform, and we look forward to even more players discovering its robust and engaging offering.”
Albert Bellavista, CEO at Betsala, said: “Pragmatic Play has built a stellar reputation across Latin America for its high-quality experiences, and we welcome them as our latest partner to bolster our offering and provide more thrills than ever.
“Most iGaming enthusiasts worldwide are already familiar with Pragmatic Play’s titles and we know the upcoming addition of its content will come with a great response from our players.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to make another appearance at a Latin American summit, at SAGSE LATAM in Buenos Aires.
Taking place across two days from March 20th-21st, the event sees iGaming professionals gather at Buenos Aires’ Hilton Hotel for the 32nd edition of the iconic exhibition.
SAGSE LATAM marks the second summit attended by Pragmatic Play in Latin America in 2024, with its new immersive proposal Pragmatic Play Experience, after an extremely successful exhibition tour in 2023, which saw the provider make inroads across the continent and impress industry representatives.
The gaming provider will be at Stand 120 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand-new Sportsbook solution.
In addition, Pragmatic Play will be a platinum sponsor of the event, highlighting the importance of such industry exhibitions and the vital role the leading provider plays in them.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a platinum sponsor of SAGSE LATAM and to be influential in shaping the future of the Latin American iGaming market. With a comprehensive multi-product offerings and solutions, it is poised to capitalise on the immense opportunities that the region presents.
“With an exciting range of panel discussions and interactivities that the conference brings, it is set to be yet another momentous date in the LATAM gaming calendar.”
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