iGaming Industry
BetStars tops sportsbook registration rankings
BetStars has topped a ranking of 45 sports betting sites’ registration processes by form analytics platform Formisimo.
The PokerStars sportsbook’s registration process took just 21.6 seconds to complete, compared to an average across the 45 sites of 77.7 seconds. 45 sports betting companies were analysed.
The Manchester-based company used 52 metrics to gauge performance, with each registration process then ranked to generate market positions. Betbright, Betfair and VernonsSports also performed strongly in the analysis, also being ranked “market leaders” by the Manchester-based company.
“They are likely to see higher visitor to registration conversion rates, and lower marketing cost per acquisition costs, leading to greater profitability”, it said.
ID checks were the main friction point, with users having to enter information into an average of 17 different fields. Gaming forms ask questions that are more personal than a regular form, as most providers need to carry out identity checks.
“This creates a longer process but also a greater cognitive load for the user, both of which have an impact on the likelihood of conversion.”
Back marker Sporting Index took 162.7 seconds, while marquee brands such as Coral, Ladbrokes, Bet365, Paddy Power had registration processes that took longer than the average to complete, classed as “underperforming” by Formisimo.
Fortisimo also found that half of betting registration forms had mobile unfriendly features, 39.2% of gambling processes provided no customer service information and just 16.3% displayed contact details on the page.
“In a congested market, where a small group of brands maintain the majority of brand awareness with the public, having a link to a customer services team builds confidence in the brand“, said the company.
Three key areas of improvement were identified. Gaming forms could be half the length, it found,“with the difference between the shortest and the longest forms being over 800%”, with a reduction in the fields directly impacting conversion rates. “The optimisation opportunities for long forms are significant as there are a high number of elements and areas that can be improved or removed“, said Formisimo.
Moving to radio buttons from text boxes and drop downs would also help new customers to save time by offering immediate visibility of the options, as could more widespread use of inline validation to show success, as well as errors, the company said.…
The post BetStars tops sportsbook registration rankings appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Source: EEGaming.
Supremeland Gaming, the emerging brand in American iGaming, announced the approval of an interim Supplier License in West Virginia, further solidifying its position as a key player in the rapidly expanding iGaming industry. This milestone marks the company’s third approval following the successful acquisition of the first approvals in Pennsylvania and New Jersey.
Supremeland Gaming is approved to operate under this interim license and is now authorized to offer its cutting-edge innovation to the Mountain State.
Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand promises cutting-edge slot play, combining immersive storytelling, state-of-the-art graphics, and impressive bonuses.
Rickard Öhrn, CEO of Supremeland Gaming, said: “The acquisition of our interim Supplier License in West Virginia is a pivotal step in our journey, reflecting on our dedication to delivering innovative experiences to a broader audience. As we expand our footprint, our commitment to excellence remains unwavering, and we look forward to contributing to the vibrant gaming landscape in the Mountain State.”
Supremeland is gaining traction for its emerging portfolio of top-notch games, including Red Panda Rising and the international debut title, Munition Mine, underscoring its commitment to pushing the boundaries of innovation in the iGaming industry.
Pragmatic Play, a leading content supplier to the iGaming industry, is continuing its momentum in the Latin American market, after signing an agreement to take its three biggest products live with Betsala.
The agreement will see Pragmatic Play’s full portfolio of award-winning Slot content go live, including recently released Slot titles Loki’s Riches and The Big Dawgs in addition to familiar player-favourites such as Sugar Rush and Gates of Olympus.
Betsala customers will soon gain access to Pragmatic Play’s Live Casino products upon integration being completed. The sector has been a focus for the provider over the previous 12 months with releases such as the dynamic Treasure Island game show which complements Pragmatic Play’s comprehensive range of casino classics such as Roulette, Mega Roulette, and Blackjack which are also available on the platform.
Completing the product offering is Pragmatic Play’s cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football, and motorsports.
The latest LatAm development for Pragmatic Play sees it further boost its profile across the region where it has cemented its status as a leading supplier of casino experiences.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Proving LatAm is still a key source of growth, Pragmatic Play is delighted to now count Betsala as another valued partner in the region.
“Pragmatic Play’s three leading products will soon be on the platform, and we look forward to even more players discovering its robust and engaging offering.”
Albert Bellavista, CEO at Betsala, said: “Pragmatic Play has built a stellar reputation across Latin America for its high-quality experiences, and we welcome them as our latest partner to bolster our offering and provide more thrills than ever.
“Most iGaming enthusiasts worldwide are already familiar with Pragmatic Play’s titles and we know the upcoming addition of its content will come with a great response from our players.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to make another appearance at a Latin American summit, at SAGSE LATAM in Buenos Aires.
Taking place across two days from March 20th-21st, the event sees iGaming professionals gather at Buenos Aires’ Hilton Hotel for the 32nd edition of the iconic exhibition.
SAGSE LATAM marks the second summit attended by Pragmatic Play in Latin America in 2024, with its new immersive proposal Pragmatic Play Experience, after an extremely successful exhibition tour in 2023, which saw the provider make inroads across the continent and impress industry representatives.
The gaming provider will be at Stand 120 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand-new Sportsbook solution.
In addition, Pragmatic Play will be a platinum sponsor of the event, highlighting the importance of such industry exhibitions and the vital role the leading provider plays in them.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a platinum sponsor of SAGSE LATAM and to be influential in shaping the future of the Latin American iGaming market. With a comprehensive multi-product offerings and solutions, it is poised to capitalise on the immense opportunities that the region presents.
“With an exciting range of panel discussions and interactivities that the conference brings, it is set to be yet another momentous date in the LATAM gaming calendar.”
BitLine Enhances Onboarding Experience in Collaboration with Jumio: Simplified KYC for Casino Patrons
Kore Digital Mining Ltd Announces Additional 14 PH/s Bitcoin Mining Capacity
Sportradar Names New CFO, Craig Felenstein
Should iGaming Be Worried About 2024 Bitcoin Halving?
56 suspicious betting alerts reported by IBIA in Q1 2024
Paddy Power launches new innovative Checkd Dev betting tool Mix ‘N Match
Gaming1 renews contract with ComplianceOne Group for fifth consecutive year
Play’n GO digs deep for the treasures of ancient kings
Romania Bans Gambling Venues in Small Towns and Villages
Atlas-IAC’s CEO Maxim Slobodyanyuk Talks Winning Strategies & Vision for Future Growth in the iGaming Sector
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory7 years ago
iSoftBet continues to grow with new release Forest Mania
-
News6 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News5 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry6 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News5 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry6 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
