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Betfred, a bookmaker based in the UK which offers sports betting, online casino, online games, bingo etc., got hooked up with the UK-based technology specialist, Vapour Cloud over a new partnership worth £1m (€1/1m/$1.4m).

As per the terms of the partnership, Betfred will take on Vapour’s omnichannel platform, Höllr which would be as a part of an effort to overhaul its call center infrastructure. When deployed, Höllr will encompass recordable voice, video, SMS, email and social media dialogue.

In addition, Betfred will benefit from access to a secure payment gateway that is compliant with PCI DSS* Level 1. Betfred will roll out the service over a six-month period, having already carried out an extensive three-month ‘proof of concept’ trial of the solution.

Vapour Chief Executive Tim Mercer said: “This really is a ‘next generation’ solution, particularly suitable for businesses with a B2C contact center operation where security is a must.  Betfred has long prioritised the security of its customer’s details, but as cloud-based tech evolves so too do the opportunities to ensure even greater compliance. The investment will also promote greater flexibility within the team, without any detriment to the customer experience.”

Mark Hilton, the Head of Customer Services at Betfred, added: “We are delighted to secure a deal with Vapour Cloud, which will greatly improve the customer experience and make us even more efficient.”

Source: European Gaming Media and Events