BETER
BETER agrees wide-ranging LatAm partnership with Bet Connections
BETER, the industry’s leading provider of next-gen betting and gaming solutions, has delivered its iFrame solution to major operator Bet Connections, which will significantly enhance its Latin American footprint.
The agreement will see the delivery of BETER’s embedded live sports and esports content portfolio across several brands in the region that serve Peru, Ecuador, Paraguay, Argentina and Brazil.
BETER’s provision will include 40,000 events of Global Esports tournaments, the renowned international 24/7 table tennis events of the Setka Cup and efootball, ebasketball and CS:GO matches of ESportsBattle.
Already proven as hugely popular with the next generation of player, BETER’s fast sports content delivers instant action with betting events lasting only a matter of minutes – ensuring constant engagement and higher turnover for operators.
Commenting on the partnership, Chief Revenue Officer at BETER, Yori Arami, said: “The Latin American market for live sports betting and esports has huge potential and this has been seen in the viewing figures across the Setka Cup and ESportsBattle matches in the region. As a result, this deal comes at a very opportune time, providing yet more of the live events that viewers and bettors know and love.
“Our partnership with Bet Connections is significant as it provides further vital exposure across a wide swathe of the region at once and is another step in the expansion of our next-gen offering in LatAm markets. We can’t wait to get started.”
Jesus Campo, CEO at Bet Connections, added: “BETER’s range of 24/7 live events is a fantastic addition to our offering, allowing us to provide exactly what our customers are looking for.”
“Moreover, the plug and play iframe solution is going to make an integration process fast and easy, and seamless operations. The deal is just what we expect to help maintain our leading position in Latin America.”
Already renowned as a leading supplier of data and content, BETER is used by the likes of Sportradar, Bet365, William Hill and Fortuna Entertainment Group.
BETER Live’s suite of premium games is now available to all of FAVBET’s users in Ukraine, Croatia, and Romania
Ukraine’s leading iGaming operator FAVBET and BETER Live, the live casino division of the betting content and data provider BETER, has announced a long-term partnership to expand FAVBET’s live casino experience.
From now on, BETER Live will provide FAVBET with a portfolio of authentic and interactive live casino titles in markets across its 3 markets of operation. This includes more than 20+ games and variations covering Roulette, Blackjack, Gravity Blackjack, Gravity Roulette and Ukrainian Roulette.
Game presenters have been trained to the highest possible standards and also know how to provide an engaging player experience, chatting with players throughout their time at the table.
FAVBET has recently launched a UA Roulette table, powered by BETER Live, which has been tailored to meet the specific preferences of Ukrainian players. The new localised game has already found a response among players, showing a near 40% higher conversion rate and 4x more organic traffic compared to the provider’s regular roulette.
“Being a trailblazer in the Ukrainian online casino scene, FAVBET is constantly looking for new and exciting ways to engage our players while offering them the best possible experience. We are happy to have added BETER Live’s games to our portfolio and be able to provide a fully localised experience to our players and stand out from competition. We now look forward to working closely with BETER Live to continue to enhance our live casino offering and have many great products and updates in the pipeline,” commented FAVBET.
Anna Vikmane, Director of BETER Live, said: “We are delighted to share the news of another successful partnership between BETER Live and a leading operator, FAVBET. It is one of the most recognised brands in the Ukrainian market and one that players trust. Localisation is key to FAVBET’s success, and we have been able to work with the operator to ensure our content delivers a localised player experience. Shortly after we launched our first games and FAVBET could see they were a big hit with its customers, we rolled out Ukrainian Roulette — the operator’s first step towards a dedicated offering for the market.”
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