Gaming advertising firm Azerion has acquired digital monetization platform PubGalaxy and digital ad agency Inskin Media.
Following the recent buyout of French ad agency Sublime, Azerion has continued on its expansion and consolidation plans buying a further two European agencies.
Headquartered in Sofia, PubGalaxy is to assist Azerion with its monetization strategies and facilitate partnerships between publishers and advertisers. Azerion hopes the partnership will give its publishers access to cost-effective and bespoke monetization deals.
The decade-old firm started out as a digital publisher before developing into an ad revenue optimization platform that has a strong track record in managing high-value clients.
“As a historical digital publisher, our teams know the publishing industry inside out. Some of the biggest publishers have already entrusted us with their monetization strategies, as we strive to devise the most effective ways to maximize their ad revenues,” Ivan Ivanov, CEO of PubGalaxy, said.