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AvatarUX takes control of the mic in HipHopPop™

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Award-winning slots studio AvatarUX has turned the volume up to 11 in its latest slot release, HipHopPop™.

The 5×3, pays both ways title incorporates the iconic PopWins™ mechanic, which sees any winning symbol pop and have two more fill it space, quickly enhancing both paylines and win potential.

Reels are filled with partying characters, as well as boomboxes and stylish sneakers, as players look to unlock all reels to the max height of six to trigger the free spins. During this mode, reels can increase up to nine symbols high, while the Synced Reel feature will see two symbols match up at random during the bonus.

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When the bonus is launched, players are confronted with a gamble wheel, where they can spin to potentially win improved free spins modes.

During the free spins, a starting multiplier will increase by at least 1x for every winning spin, which doesn’t reset for the duration of the round.

In certain jurisdictions, players can progress directly to the bonus through one of a number of options, which guarantee either basic free spins, guaranteed wilds, synced reels or the combination of all, depending on the initial outlay.

HipHopPop™ is the newest title from AvatarUX and joins a growing portfolio of innovative content that influenced the studio being named Rising Star at the 2022 EGR B2B Awards.

The game is initially available exclusively to AvatarUX’s partners with direct integrations and will be rolled out globally in January next year.

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Nicola Longmuir, CEO at AvatarUX, said: HipHopPop™ sees us break out our dance moves and get down with the beat as players look to land huge wins on the dancefloor through our innovative PopWins™ mechanic.

“We continue to explore exciting themes with our PopWins™ games as this has been one of our most enjoyable yet!”

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7777 gaming signs a strategic iLottery content deal with Scientific Games

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7777 gaming, a leading provider of digital gaming solutions, has announced a significant strategic partnership with Scientific Games a global leader in retail and digital lottery games, technology, analytics and services, to deliver digital lottery games through the SG Content Hub Partner Program.

The SG Content Hub Partner Program is a unique platform and game content partnership program featuring an expanding, highly curated selection of iLottery games from best-in-class, game studios worldwide in a variety of play styles appealing to all player types in multiple languages, as well as access to select licensed properties from the largest licensed brands portfolio in the lottery industry. Scientific Games currently serves 150 lotteries in 50 countries.

 

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Elena Shaterova, Chief Commercial Officer at 7777 gaming, expressed enthusiasm about the partnership: “Partnering with Scientific Games represents a significant milestone for 7777 gaming, solidifying our position as a global leader in digital lottery solutions. Through this collaboration, we are poised to deliver unparalleled gaming experiences to players worldwide, driving innovation and growth in the lottery industry.”

 

Steve Hickson, VP of Digital Games at Scientific Games commented: “We are delighted to welcome yet another top-class lottery game studio to the SG Content Hub Partner Program. The addition of 7777 gaming and their fantastic games aligns perfectly with our goal to make a variety of digital lottery content available to existing and new Scientific Games customers. Our SG Content Hub Partner Program is developing at pace as we continue to provide our customers with frictionless access to the very best content in the industry.”

The SG Content Hub Partner Program offers a one-stop solution for accessing multiple iLottery game studios, seamlessly integrating with a lottery’s existing gaming systems and iLottery technology. It streamlines operations, simplifies tech integrations, and enhances data analytics to drive game development and iLottery portfolio management.

7777 gaming is renowned for its ability to deliver high-quality iLottery games tailored to the unique requirements of different lotteries. The company ensures that its game content meets stringent government regulations and operators’ expectations for customization. With custom-made lottery concepts, 7777 gaming guarantees enhanced player satisfaction and fosters a deeper sense of connection and loyalty to the brand.

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The post 7777 gaming signs a strategic iLottery content deal with Scientific Games appeared first on European Gaming Industry News.

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DraftKings

Lori Kalani to Join Draftkings as First Chief Responsible Gaming Officer

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DraftKings announced the appointment of Lori Kalani as Chief Responsible Gaming Officer reporting to DraftKings’ chief executive officer, Jason Robins. Kalani becomes DraftKings’ first Chief Responsible Gaming Officer committed to the continued elevation and integration of the company’s player safety and protection activities and initiatives across all facets of its platforms and player communities.

“Responsible gaming is one of our top priorities and it is a core part of our mission to build games that our customers can enjoy responsibly. In this leadership role, Lori will further advance our responsible gaming initiatives and uphold our commitment to setting new industry standards,” Jason Robins, CEO and Co-Founder of DraftKings, said.

Leveraging a systems-based approach, DraftKings’ responsible gaming initiatives utilize, among other things, technology, employee training, evidence-based research, collaboration with third parties and advocacy groups, and comprehensive player education to promote responsible play across all platforms and all player communities, and to provide players with tools to help them manage their play responsibly.

“I have long admired DraftKings’ impact as an entertainment and engagement platform that brings a community of gaming enthusiasts together. Joining DraftKings represents an exciting opportunity for me to bolster the efforts of the company and look for opportunities to reinforce our responsible gaming initiatives. I am eager to partner with colleagues, regulators, industry leaders, and community advocates to further demonstrate DraftKings’ commitment to responsible gaming and promote a healthy gaming environment for all customers,” said Lori Kalani.

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Kalani’s extensive experience in consumer protection law and proven accomplishments in developing working relationships with regulators, attorneys general and other key stakeholders will enable her to effectively work alongside DraftKings’ Compliance team to further cultivate DraftKings’ dedication to best-in-class consumer safety and protection practices.

Kalani previously was a partner at the Cozen O’Connor law firm and Co-Chaired the State Attorneys General practice. Her extensive background spans diverse industries including gaming, social media, telecommunications, hospitality and healthcare. Kalani’s nuanced understanding of regulatory environments and her expertise in representing clients in industry-shaping challenges that intersected law, politics, and policy make her the ideal leader to advance DraftKings’ responsible gaming initiatives.

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Bryan deLugo

Sacramento Kings and Red Hawk Resort + Casino to Unveil Themed $1 Slots

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The Sacramento Kings and Red Hawk Resort + Casino announced they will be unveiling new Kings-branded slot machines as a part of their multi-year partnership. These unique Kings Win Triple Double $1 Slot Machines will have a maximum bet limit of $2 and payline wins will range from $2 to a top prize of $5,000. To celebrate, Red Hawk Resort + Casino will be giving away Kings swag throughout the month of April to random fans partaking in the slot machines.

“The Kings and Red Hawk Resort + Casino are committed to providing the best fan and guest experience. Through this partnership, we are focused on creating unforgettable memories and unparalleled gaming engagements,” said Sacramento Kings President of Business Operations John Rinehart.

“We wanted to expand on our partnership with the Kings by bringing the excitement of the NBA to Red Hawk in a unique and engaging way. The slots incorporate various elements of the Kings brand and identity and creates a one-of-a-kind experience that will appeal to both basketball fans and casino visitors,” said Red Hawk Resort + Casino President and CEO Bryan deLugo.

These slot machines mark the latest activation of the Sacramento Kings and Red Hawk Resort + Casino partnership which also includes The Club by Red Hawk Casino, an upscale and exclusive venue nestled within Golden 1 Center. The partnership also offers engaging experiences for Kings fans, such as access to casino activities, family getaways, and other enticing rewards all season long.

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