Reading Time: 1 minute

Aspire Global, a leading provider of complete iGaming solutions for operators and white labels announced their decision to go hand-in-hand with Cofina Media, one of the leading players in the Portuguese media segment, to roll out a new sportsbook in the regulated Portuguese market.

The wheels are already running for the firm in the country through the Nossa Aposta casino brand that was launched in September of last year, but will now add a sportsbook to this service offering.

Aspire Global’s online gaming platform which has been legally and technically certified for the sports vertical and partner company Cofina has acquired a betting licence to launch the service.

The move will see Cofina become the first B2B-partner to launch a sportsbook in time for this year’s Fifa World-Cup national team tournament.

With regard to this, Tsachi Maimon of Aspire Global said: “We are delighted to launch Sportbook with an operator of Nossa Aposta’s calibre. As the World Cup approaches, the ability to drive traffic and provide sports betting will be the key to achieving optimal growth in the exciting Portuguese market.”

Source: European Gaming Media and Events