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ASA unveils new five-year strategy

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The Advertising Standards Authority (ASA) of the UK has officially released its new five-year strategy. The new plan focuses on making the regulation of online ads stricter and using machine learning tools in regulation.

The report points out that businesses are advertising more more more online; people are also spending more time online. “Online trends are reflected in the balance of our workload – 88% of the 7,099 ads amended or withdrawn in 2017 following our action were online ads, either in whole or in part,” detailed ASA.

The strategy includes the prioritisation of the protection of vulnerable people and limiting young people’s exposure to age-restricted ads in the gambling sector.

“We will listen in new ways, including research, data-driven intelligence gathering and machine learning – our own or that of others – to find out which other advertising-related issues are the most important to tackle. We will develop our thought-leadership in online ad regulation, including on advertising content and targeting issues relating to areas like voice, facial recognition, machine-generated personalised content and biometrics.”

ASA Chief Executive, Guy Parker stated: “We’re a much more proactive regulator as a result of the work we’ve done in the last five years. In the next five, we want to have even more impact regulating online advertising. Online is already well over half of our regulation, but we’ve more work to do to take further steps towards our ambition of making every UK ad a responsible ad.”

Lord Currie, Chairman of the ASA concluded: “The new strategy will ensure that protecting consumers remains at the heart of what we do but that our system is also fit for purpose when regulating newer forms of advertising. This also means harnessing new technology to improve our ways of working in identifying problem ads.”


Source: European Gaming Media

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Louisiana House Committee Passes Fantasy Sports Restriction Bill

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Louisiana House Committee has passed the fantasy sports restriction bill. Voters of 47 parishes approved fantasy sports betting last fall. The bill leaves committee with an amendment that stipulates “you can only play if you’re at card checking over-21 only in establishments like video poker stops, bars, or casinos.”

“This is obviously not what people voted for, this is not how fantasy sports works, this is not how online entertainment works anywhere, for any medium,” Fairness for Fantasy Sports Louisiana spokesperson Ryan Berni said.

“Right now the proposed tax rate does not cover the cost for the state to collect it. The state actually loses money at the proposed tax rate that they are proposing on fantasy sports,” Video poker lobbyist Alton Ashy said.

“Obviously the intention is that it is places that have video poker. It really is an end around and a subversion of what people know and like about fantasy sports,” Berni added.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Louisiana House Committee Passes Fantasy Sports Restriction Bill

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The Battle to be the ‘Netflix of Gaming’

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The Battle to be the 'Netflix of Gaming'Reading Time: 2 minutes

 

Entertainment giants like Microsoft, Google, Amazon and Apple are all striving to be the ‘Netflix of Gaming’, making announcements about new cloud gaming platforms or ‘digital only’ consoles like the Xbox S1. Their targets? The ‘digital natives’ a segment that have grown up without discs and are totally unfamiliar with the sluggish cartridge loading times of the 70s and 80s retro style consoles. They are accustomed to content being delivered to an owned device at a click of a button.

This week saw the launch of the Microsoft Xbox S1, at £199 in the UK and $249 in the US, which is significantly cheaper than its other Xbox one siblings. The disc-less device has pre-installed ‘Digital Native’ gaming favourites like Minecraft, Forza Horizon 3 and Sea of Thieves on its 1TB hard drive, and offers a discounted subscription to Xbox Game Pass, which is a library of more than 100 games for a monthly fee. Consumers will most certainly be drawn to this subscription model thanks to the savings that can be gained from access to the significant libraries of content.

In the latest Futuresource Gaming Report, it evaluates the market size and value of current digital entertainment content and corresponding subscription-based models and finds that whilst consumer savings are relatively high for video on demand (VoD) and music, in comparison, for gaming, the margin for the publisher is low. However, has the ‘digital native’ segment got the volume potential, over time to reach the mass market margin levels for return on investment?

Microsoft is also working on its xCloud game streaming service which is being designed to stream digital games to PCs, consoles, and mobile devices. Similar to the cloud gaming services offered by Amazon, Apple, Google and Verizon. So, the end of the disc may not be nigh. However, there are clearly road maps in place that could facilitate a hybrid environment with the traditional disc-based gamer co-existing with the non-disc players.

As Microsoft’s Jeff Gattis suggested around the launch of the Microsoft Xbox S1, the disc-less model is not intended to replace disc-based models despite dramatic market trends towards the adoption of downloadable games over the past few years. “We’re not looking to push customers toward digital. It’s about meeting the needs of customers that are digital natives, the ones that prefer digital-based media. I’m not able to talk about future generations of Xbox consoles, for now this is a choice that buyers can make, and the market can take things where it wants to take it.

Futuresource analysis of game purchasing highlights the trend towards full digital game downloads by consumers, with physical unit sales expected to fall from 65% in 2018 to 61% in 2019. Whilst a market worldwide of over 100 million physical game copies is expected in 2023, digital sales will account for a majority of sales worldwide at 52% of Xbox game sell-through. Markets such as the UK will however quickly adopt digital content, with only 36% of Xbox games sold in the UK expected to be purchased in physical format by 2023.

Over time technology continuously changes the way movies, music and games are created, distributed, purchased and enjoyed. In the last year, we’ve seen a number of product announcements and technology developments which are set to shape how consumers can and will access gaming content. The Xbox S1 and Google Stadia point towards the next generation of gaming services, with ever increasing broadband and 5G speeds set to enable more seamless game streaming.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Battle to be the ‘Netflix of Gaming’

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Alphaslot Signs Agreement with Synergy Blue

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Alphaslot, the blockchain gaming platform, has signed agreement with Synergy Blue, the premier creator of skill-based games, to explore innovative entertainment solutions using blockchain technology. The strategic alliance allows Synergy Blue to explore how Alphaslot’s blockchain API could be used in its leading skill-based casino gaming products.

Alphaslot’s blockchain API is the main interface for casino gaming equipment to connect with players on the casino floor via a blockchain network. Synergy Blue provides certified, skill-based games for the casino market. The agreement between Alphaslot and Synergy Blue underscores the interest of both parties towards the future of blockchain technology and the industry.

“Alphaslot is leading the way for blockchain adoption in the gambling industry. While microtransactions are unheard of in the casino/gambling world, they are pervasive in the video game market. Our goal is to explore how to leverage blockchain technology to help attract the next generation of gambler and provide innovative entertainment experiences. We are excited about exploring blockchain technology and working with regulators, casino properties, and Alphaslot to ensure compliance and to help spark adoption throughout the industry,” Georg Washington, CEO of Synergy Blue said.

“This agreement with Synergy Blue in America will give us an opportunity to expand into the emerging market of skill-based casino gaming, which could lead to demand for interactive products powered by blockchain technology. Our new blockchain technology, combined with Synergy Blue’s gaming innovation, could help shape the future of the casino gaming industry. Alphaslot and Synergy Blue are taking our first steps with a serious and continuous commitment. We already had great success presenting our vision at the London ICE show in February and we’re very excited to showcase again our blockchain API at G2E Asia in Macau,” Raymond Chan, CEO and co-founder of Alphaslot said.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Alphaslot Signs Agreement with Synergy Blue

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