eSports
Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in Industry First
Anzu.io, the world-leading provider of in-game advertising solutions, today announced the expansion of its exclusive partnership with Axis Games, the developers of the popular game Axis Football and the newly formed Axis Football Esports League. Under the new deal, Anzu’s platform will enable programmatically delivered, blended in-game ads to be shown during a live esports tournament.
This partnership is groundbreaking for the gaming industry; it represents the first time in history that advertisers will have the opportunity to run programmatic campaigns on PC during a live esports event. When choosing Anzu as its partner for this bold move, Danny Jugan, Axis Games’ President, said, “We are excited to partner with Anzu as our advertising supplier. They provide great content and have been a pleasure to work with.”
A few months ago, the two companies created their first partnership which saw Anzu, the only in-game advertising company to hold an ISO 27001 certificate and be a member of the Xbox Tools and Middleware Program, integrate its ad serving platform into Axis Football’s PC and console game content. The ads, which are displayed on in-game objects such as stadium banners, are designed to enhance gameplay by creating an environment that more closely represents the real world. In response to seeing the in-game ads, an Axis Football 2020 beta tester said, “The banner ads added to the stadiums significantly increase the level of immersion in the game.”
In preparation for the launch of the league, Axis Games has made significant improvements to the game over the past few months, including rebranding the teams, logos, and player uniforms. The tournament will be played by 36 pre-selected gamers from the US, Canada, and Mexico, each representing a team. Fans can watch two live matchups at 6:30 pm and 8 pm EST every Monday, Wednesday, and Friday and tune in to weekly preview and post-game shows streamed during the weekends. With Axis Games’ predominantly US fanbase, the tournament games won’t conflict with NFL game times but instead act as a fun, digital supplement to the football season.
Games, complete with live commentary, will be streamed on both Twitch.tv and YouTube, giving advertisers a tremendous amount of exposure as fans from across the globe log on to watch each game. Advertisers will get access to essential metrics from the streaming platforms, including total views, geolocations, and concurrent viewership statistics. Additionally, Anzu’s platform provides advertisers with detailed campaign analytics and user data, plus precise ad viewability metrics through its ad verification solution, the first and only of its kind in the industry.
Advertisers will also benefit from Anzu’s hyper-location targeting, increasing advertisers’ ability to deliver highly relevant campaigns to specific esports venues and audiences. Furthermore, Anzu’s collaboration with Nielsen Connectivity gives advertisers insights about their campaign effectiveness. Boosting advertiser confidence even more, Anzu partners with Forensiq to include the first-ever fraud detection solution for in-game advertising.
“Anzu’s premium blended in-game ads represent a new chapter for the gaming and advertising industries. Axis Games is a company that is also interested in reinventing the gaming world through innovative monetization methods while still preserving, and improving, the gaming experience,” said Anzu CEO and Co-Founder, Itamar Benedy. “We are proud to partner with them in this revolutionary endeavor and bring the first programmatic ad campaigns to the esports world.”
Alona Shevtsova
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
eSports
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
The post L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament appeared first on European Gaming Industry News.
Abid Abedi
Introducing iSports at iCode: A Cutting-Edge Esports Program for Aspiring Gamers
iCode, a premier coding and STEM learning program for kids, announced its latest addition to its program offerings: iSports, a one-of-a-kind esports program geared towards young gamers aged 8-13.
Starting the week of June 3, 2024, this innovative 12-week esports course will be offered across the entire iCode franchise and is dedicated to introducing students to the thrilling world of competitive gaming in a safe and secure environment. This season will revolve around the popular game Fortnite, which will feature a special iCode-only map within the platform.
“iSports will serve as a great summer activity for kids to get out of the house, but the overall goal is to foster personal development through the many dynamic skills competitive gaming requires. The iSports program places a strong emphasis on developing important life skills like sportsmanship, teamwork and strategic thinking. It will keep participants engaged and learning while school is out, and parents can rest assured knowing that their children are playing in a controlled environment,” Abid Abedi, founder and CEO of iCode, said.
Throughout the 12-week iSports season, participants will dedicate one hour per week to gameplay and skill development. All sessions are led and supervised by knowledgeable iCode coaches. Their administration along with the exclusive iCode-only map is specifically designed to provide a secure gaming experience with a safe, monitored environment. The program culminates in the opportunity to compete in a tournament-style championship to crown the best gamer across iCode national network.
iCode is partnering with MSI to supply an array of state-of-the-art gaming equipment including high-quality headsets and top-tier gaming computers equipped with speedy processors. Gamers will also have access to advanced gaming chairs for maximum efficiency and comfort. This setup will ensure that every participant enjoys a premium gaming experience, mirroring the standards of professional esports environments. In addition, MSI will provide prizes to the top iSports gamers, including one of their brand new Claw handheld gaming devices.
“MSI has been dedicated to cultivating gaming and esports for years with significant achievements. We’re thrilled and honored to partner with iCode to develop this community to another level,” David Chou, VP of Sales at MSI, said.
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