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Amusnet with record-breaking participation at ICE London 2023

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The iGaming provider exceeded expectations at the biggest-ever edition of the global expo.

Amusnet’s participation at the biggest-ever ICE London edition was beyond any previous record. The tremendous 600 m2 double-deck booth with a spacious bar area and 10 luxurious meeting halls was the largest in scale so far. It showcased the most iconic titles such as 20 Golden Coins, Hot Deco, Cocktail Rush, Drops of Water, Diamond Plus, and together with the latest releases – Aztec Forest, and 40 Bulky Fruits offered top-class entertainment and features’ trail to more than 40 000 expo attendees.

The colossal innovative kinetic light installation fascinated guests with a unique color motion performance and organically turned Amusnet stand into a gathering spot for social networking. To add a positive incentive and memorize the moments at the spectacular stand a promotional photo activation was executed under the name “Ice to meet you”, giving all visitors the chance to win luxurious expo gifts.

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Unprecedented Amusnet transferred the Live Casino thrill right on the spot with its first-ever roulette, specially developed for the international expo. ICE Roulette, featuring the signature Jackpot Cards bonus integration, enabled visitors to bet directly from the stand and observe the game. The pioneering product drew a lot of interest as it showed the process “behind the scenes” while delivering the real live casino experience.

The company announced its business news in numerous productive meetings with partners: portfolio update, market expansion, Live Casino new titles, and the development of a Land-Based Casino vertical.

As part of the company’s strategy to deliver a full spectrum of gaming entertainment Amusnet started the development of its first slot cabinet line. This marks another significant step forward in the company’s growth plan. In line with the most innovative technologies and gameplay trends, the new vertical official release is planned for 2024 Q1.

The reason behind Amusnet’s beyond-compare performance was the team of more than 180 team members from various divisions within the company who brought their creativity and energy to London in order to both deliver and gain premium industry experience.

“ICE London was not only a great chance to showcase the company’s products and solutions to an international audience, but also an opportunity to meet forward-thinking professionals and really be part of a business community that sets the future of the global iGaming industry.” Ivo Georgiev, CEO of Amusnet.

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ICE London is the leading global gaming and gambling event that services the entire industry. The 2023 edition was the largest on record, with more than 40 000 attendees and 650+ exhibitors, occupying 553,975 sq. ft. of net space. The event was held over three days on 7-9 February 2023 at the ExCeL London and brought together solution providers and gaming professionals across all key verticals.

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Groove take it to the edge with Arrow’s Edge deal

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Rebranded iGaming casino platform provider and aggregator Groove is back in the news with another partnership, this time around with game developer Arrow’s Edge.

Arrow’s Edge is an innovative online game developer with a 10-year track-record, providing a comprehensive range of gripping casino games including counterculture hit Back to the 60s, Formula Fortunes, Wizards Jackpot, Monster Blowout, Ocean Life, Chase the Cheddar, Yakuza Slots, Chef Wars, The Winning Dead, Ibiza, Aruban Nights, Panda Planet, and the American football themed 4th and Goal, amongst a cache of over 60 slots.

In addition to slots, Arrow’s Edge also produces a series of table games and video poker games. Through Groove’s aggregator, GroovePlay, operators can access powerful marketing tools on a local or global level, and implement tournaments available from Arrow’s Edge. These can involve numerous levels of customisation, including varying entry fees, structures, prize pools, and games.

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The games in tournament format come loaded with bonus rounds and animations, and on top of it all, there are dazzling leaderboards which help ramp up the excitement.

Another easy-to-access GroovePlay marketing feature revolves around the jackpots including Mini Jackpot, Video Poker Jackpot or Mega Jackpot; each of which delivers added value to both casinos and players.

Following a brand refresh and outings with the new brand at iGB Live and SBC Barcelona, aggregator and platform Groove attended SiGMA Europe in November, showcasing Groove’s popular portfolio of world-class content and sports-betting that now includes Arrow’s Edge.

Groove’s recent rebrand gives the company a new look and a new website has been launched at www.groovetech.com with the game portfolio now featuring over 15,000 games, adding well over 100 new games monthly from a dynamic stable of over 100 leading content partners, which Arrow’s Edge proudly joins.

Groove works with tier-1 operators and beyond to professionalise technology solutions that deliver high performance and sustainable revenue around aggregated content ranging from slots, online casino and live casino, to poker and table games alongside a suite of new crash games, in multiple currencies and languages.

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A spokesperson for the Arrow’s Edge team said that one of the key values the company is built on is care and dedication for every relationship and each and every partnership no matter the size. The spokesperson continued by saying that Arrow’s Edge cross-platform games and wide range of the matics is a snug fit with Groove, and concluded; “We are sure players and operators will enjoy the variety of excellent features and innovations, including our tournaments and jackpots.”

Yahale Meltzer, COO and co-founder at Groove, said: “After another year of hard-won commercial success, we feel even more committed to continuing to provide our casino cluster with an outstanding offering that pushes the boundaries to the edge; which is why we have onboarded Arrow’s Edge, who have come along in leaps-and-bounds over the last couple of years. We look forward to kicking things off with a bang by listing Arrow’s Edge in our new data-driven B2B Recommender seen by all our casinos.”

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PRAGMATIC PLAY GROWS EVEN FURTHER IN BRAZIL WITH JOGAR.COM.VC

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Pragmatic Play, a leading content provider to the iGaming industry, has maintained its market-leading position in Brazil, signing an operator agreement with Jogar.com.vc in one of Latin America’s most flourishing markets.

More Brazilian players than ever before will be able to enjoy Pragmatic Play’s extensive portfolio of games as a result of this new partnership with award-winning classics such as Gates of Olympus™ and Sugar Rush™ alongside more recently released titles such as Zeus vs Hades – Gods of War™.

Live Casino fans will be delighted by the inclusion of player-favourite games such as Sweet Bonanza CandyLand™ and PowerUP Roulette™, alongside classic table games with intriguing twists.

Virtual Sports content is set to complement the huge library of Slots and Live Casino, delivering cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football and motorsport.

Another multi-discipline deal in the region, this latest agreement with Jogar.com.vc follows several similar recent partnerships and strengthens Pragmatic Play’s position at the fore of the burgeoning Latin American iGaming and betting market.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “This is yet another delightful agreement for Pragmatic Play to sign. Its continued success with new partnerships across Brazil and Latin America as a whole shows that the brand is producing the content that players here want and are trusted to deliver them efficiently and with a speed to market that operators demand.

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“I’m confident this relationship between Pragmatic Play and Jogar.com.vc will achieve just the right kind of results they’re both expecting.”

A representative from Jogar.com.vc said: “Pragmatic Play is one of the most requested content developers by players here in Brazil and so we had to ensure we had its full complement of games and products. This new deal gives us just that and empowers us to be more competitive than ever in a crowded and growing space.”

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West Virginia signs up to multistate poker compact

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Online poker has been given a fresh lease of life after West Virginia announced it has signed up to the Multi-State Internet Gaming Agreement (MSIGA).

The move will see West Virginia become the fifth state to agree to the terms of MISGA, and that will enable players to compete against players from other member states.

Before West Virginia’s intervention, Michigan, Nevada, New Jersey, and Delaware signed up to the compact created in 2014. The premise of the original agreement was to ensure liquidity could be shared with other states for online gaming.

Joining the MSIGA is seen as a precursor to offering real money poker, and those igaming providers interested in supplying multi-state poker will have to submit a letter of intent to the Lottery. After that, they will have to gain the requisite approval from West Virginia and other member jurisdictions before they can go live.

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Indeed, by throwing themselves into the MSIGA framework, West Virginia players could now have a more lucrative gambling experience. Seemingly, players will have access to larger prize pools, and with that, the added advantage of a greater selection of poker games to pick from.

It is also hoped that West Virginia’s entry into the MISGA may also provide impetus for other states that have already given the green light to online poker. Among them is Connecticut which legalized online poker in 2022, but so far, no online poker operators have set up shop in the state.

Meanwhile, Pennsylvania is another state that could take inspiration from West Virginia’s move, and the Keystone State legalized online poker six years ago. Were Pennsylvania or Connecticut to follow West Virginia’s lead, then it would supposedly provide a better environment for operators and players alike.

Interestingly, the USA repealed a federal ban on sports betting in 2018. Subsequently, legalizing online poker was forced to take a backseat, as it wasn’t originally considered a priority.

However, the US online poker market appears to be thriving and it has a bright future ahead of itself. Yes, being a part of the MISGA framework is perceived as being a precursor to real money online poker in West Virginia.

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In many respects, West Virginia is deemed to be a small online poker market, but it could now bring its near 1.8 million residents into the player pool. While state-approved poker operator options may be limited at the moment, all is not lost as there is another avenue that can be explored, namely offshore sites. You won’t have too much trouble locating a minimum deposit poker site that will accept all US players. For example, BetOnline and Bovada have a proven track record of hosting high-stakes cash tournaments. Usually, players will only need to make a minimum deposit of $10 to play poker, but both sites come with an array of unique features to attract players of all abilities.

As things stand, PokerStars appears to be the most likely operator to bring online poker to West Virginia despite not having unfettered access to the market.

To overcome this barrier, they would need to partner with one of the state’s five land-based casinos, but it is thought they stand a good chance of receiving regulatory clearance. Meanwhile, WSOP faces a similar issue to PokerStars, and they will be on tenterhooks to see if they pass the gaming checks.

 

The first online casino launched in West Virginia in 2020. While it could be several months before West Virginia formally launches online poker, signing up to MSIGA represents a significant step, and it will be deemed a watershed moment for the proponents of online poker who wish to spread and grow the game throughout the US. This could well be the start of a thrilling ride for poker fans in West Virginia.

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