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AGA Releases New Research On Economic Impact Of Gaming Industry

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AGA Releases New Research On Economic Impact Of Gaming IndustryReading Time: 1 minute

 

Report shows 9.5 percent increase in economic output; industry now supports 1.8 million jobs nationwide

 

the American Gaming Association (AGA) released a new study examining the striking impact the gaming industry has on the U.S. economy – providing stable jobs to nearly two million Americans and generating billions of dollars in tax revenue. This is the first comprehensive report on the gaming industry’s national economic impact since 2014.

Oxford Economics’ 2018 study found that the U.S. gaming industry:

  • Contributes $261 billion to the U.S. economy, a 9.5 percent increase since 2014;
  • Supports nearly 1.8 million jobs, up from 1.7 million jobs in 2014; and
  • Generates $40.8 billion in tax revenues to federal, state and local governments.

“Gaming companies across the country are enabling long-lasting careers for their employees and making a huge impact on their communities through innovative partnerships with local nonprofits, volunteerism and the generation of revenue that supports critical services. The industry’s tax revenue alone provides enough funding to hire 692,000 new teachers,” said Sara Slane, senior vice president of public affairs for the American Gaming Association. “Since our last study in 2014, casino gaming has expanded into new markets, offered innovative new entertainment options and enhanced its position as a key contributor to local, state and federal economies.”

The research was commissioned by AGA and conducted by Oxford Economics. More information about the study can be viewed here.

About AGA: 

The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.


Source: European Gaming Media

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Yggdrasil agrees online casino content deal with Finland’s national gaming operator, Veikkaus

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Yggdrasil agrees online casino content deal with Finland’s national gaming operator VeikkausReading Time: 2 minutes

 

The game development company Yggdrasil, a Cherry AB (publ) – STO: CHER-B.ST subsidiary, has signed and finalised a deal with Finnish gaming operator Veikkaus to provide its high-quality casino games content.

Veikkaus is the largest and only regulated gambling operator in Finland, both offline and online, with a turnover of EUR 3.2 billion in 2017. The company is a member of World Lottery Association and has more than two million customers. Its gaming platform www.veikkaus.fi is Finland’s largest online casino, attracting around 700,000 players every week.

The operator will take Yggdrasil’s portfolio of innovative casino slot games including the latest releases Penguin City, Hanzo’s Dojo and Wolf Hunters. Veikkaus will also get access to BOOST®, Yggdrasil’s proprietary range of in-game promotional tools. This allows partner operators to instantly run promotions from within the game client.

Yggdrasil’s games will be in full compliance with Finnish regulatory requirements.

Fredrik Elmqvist, CEO, Yggdrasil, said:
“We are thrilled to join forces with such a professional and established business as Veikkaus and look forward to a long and mutually beneficial relationship.”

Jan Hagelberg, Vice President, Casino Games, Veikkaus, said:
“We are happy to join with Yggdrasil team to bring its unique and innovative games to our loyal players. Yggdrasil casino content is proven to perform well across regulated markets and we are confident our players will enjoy them on a regular basis.”

 

CHERRY IN BRIEF
Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The Company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se

VEIKKAUS IN BRIEF
Veikkaus is a company owned entirely by the Finnish State and one of the ten biggest companies in the country in terms of turnover and profit. Veikkaus’ games can be played in online casino, at thousands of points of sale all over Finland, in numerous game arcades and Casino Helsinki. Veikkaus.fi is one of Finland’s largest consumer online stores with up to 700,000 weekly players. Veikkaus has more than two million registered loyal customers, which is ca. 45 percent of adult Finns. The entire profit from Veikkaus games, ca. EUR 1.2 billion a year, are used for the benefit of people living in Finland. Veikkaus has thousands of beneficiaries all over Finland and employs ca. 2,000 professionals of the gambling and digital industries.


Source: European Gaming Media

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Artificial intelligence and digital signage are enhancing casino guest experience and security

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Artificial intelligence and digital signage are enhancing casino guest experience and securityReading Time: 2 minutes

 

VSBLTY, a leading retail software and technology company, is taking a major step to prove that the guest experience and security can both be enhanced at entertainment venues through ground-breaking software and analytics devices. A revolutionary multi-phased pilot program was recently introduced at Gun Lake Casino in Wayland, Mich.

According to VSBLTY Chief Executive Officer Jay Hutton, “The pilot integrates all aspects of our technology portfolio, using Proactive Digital Displays with our three software platforms, DataCaptor, VisionCaptor, and VSBLTY Vector.”

All VSBLTY software modules use advanced FacialAnalytics that gather identified audience measurement (age, gender, dwell time, and sentiment). This data analysis happens in real time, even in large crowds or in motion. “This software is designed to not only enhance the guest experience, but to create a virtual perimeter around the casino floor to analyze player behaviors, further gamify player engagement, all while augmenting security operations to make Gun Lake even safer,” said Hutton.

One breakthrough feature of  VSBLTY Vector is proprietary object recognition that identifies assault weapons and objects of interest that, if detected, can notify security. Hutton explained, “This is the advantage of AI and machine learning giving security and surveillance a new friend–the marketing department.”

According to Salvatore Semola, president and COO of Gun Lake Casino, “This advanced digital signage technology creates an exciting guest experience by keeping them more engaged, helping make them safer, and also aiding risk management on the casino floor. We are committed to being best-in-class gaming operators, offering  memorable and fun player experiences.”

Jan Talamo, Chief Creative Officer at VSBLTY, explained that with this program, Gun Lake Casino is expanding guest engagement by adding new interactive touchpoints. “Gun Lake is using marketing messages to keep guests informed of offers, including more ways to win, while providing management information from sentiment to security, all in one application,” he said. “Our VisionCaptor software allows marketers and casino operators to tailor messages delivered to the display depending on who is looking at them–all in real-time,” Talamo said.

“And this is only the beginning,” said Project Lead and VSBLTY COO Linda Rosanio, who projected that an augmented reality game that will attract guest participation is planned before year end. “It is designed to increase frequency of visitation by giving guests the opportunity to turn their smart phone into a game console. They can then play a scavenger hunt for prizes by walking through the casino collecting designated markers,” Rosanio said.

“This technology will be standard issue on casino floors in the future. It will change the way we view retail and rated play, insure us from visits from disassociated persons and create a better, safer and more engaged customer experience, and that’s what’s most important to Gun Lake,” said Semola.

 

Source: VSBLTY


Source: European Gaming Media

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Fortune Magazine Honors a Casino That Bet Big on Its Employees

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Fortune Magazine Honors a Casino That Bet Big on Its EmployeesReading Time: 2 minutes

 

Eureka Casino Resort – the only resort on the 100 Medium Workplaces list for 2018

 

In 2015, Eureka Casino Resort took a gamble that was rare for a casino company. The family-owned, Nevada-based company sold their business to their staff through an employee stock ownership plan (“ESOP”), making it one of only two employee-owned casinos in America. That gamble has paid off in many ways with the latest jackpot being inclusion on Fortune Magazine’s 2018 list of Top 100 Medium Workplaces in America.

Previously, the resort had been owned by the Lee family, who started the casino in 1997. When ownership was transferred to their employees, the family feel didn’t go away—instead, the family just got bigger.

It’s a move that’s helped the resort grow and thrive, as employee-owners have taken it upon themselves to see that the company lives up to is mission to improve and innovate every day. Employees at all levels are passionate about their investment, offering input on many decisions, from menu choices to paint colors and they deliver a unique level of care to each guest interaction.  “What brings us gratification is working to get better each day,” said Andre Carrier, the company’s COO.

Fortune Magazine compiles the list annually with their research partner, Great Place To Work, and examines businesses with employees between 100 and 999 for the Top 100 Medium Workplaces category.

Gregory T.H. Lee, Eureka’s Chairman and CEO is humbled by the company’s inclusion on the 2018 list. During an interview for a feature in Fortune, he stated, “The employees know that they’re a part of the Eureka family. We all share core values, we’re all investors, and we all define success in the same way.”

Lee continued, “By passing ownership to the men and women I grew the business with, I am assured we will both stay a family and be a strong and growing business for years to come.”

Carrier added, “The employee-owners of Eureka are honored to be included on a list with so many great companies.”  To see the full list, visit http://fortune.com/best-medium-workplaces/

 

About Eureka Casino Resort:
Eureka Casino Resort is an intimate, 214-room resort located in Mesquite, Nevada, 80 miles northeast of Las Vegas. The hotel boasts scenic views of Mesquite’s red topped mesas, newly renovated guest rooms and new resort pool and cabanas. The casino is designed for guest comfort and features slot and video poker machines; table games including blackjack, craps, roulette, and Mesquite’s only 24-hour poker room. The Eureka offers three full-service restaurants, Town Square Buffet, Mason Street Courtyard, and Mesquite’s top-rated restaurant, Gregory’s Mesquite Grill. Eureka specializes in meetings and golf groups. Additional information is available at: www.EurekaMesquite.com.

 

Source: Eureka Casino Resort


Source: European Gaming Media

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