Check out our newest interview in the Affiliate Manager under interrogations series starring: Yana Prokhorova, Affiliate Manager at King Billy Casino
Name: Yana Prokhorova
Hometown: Feodosiya, Crimea
Living in: Kiev, Ukraine
Favorite Food: seafood
Must Read Book: The 7 Habits of Highly Effective People
Affiliate Manager at: King Billy Online Casino
GAV: Hi Yana, first of all, tell us and our readers a bit about yourself. How did your career start in the industry? What determined you to engage in this activity and start working at King Billy Affiliates?
Yana: To be honest, my career in gambling started rather unexpectedly, as most good things in life do! After graduating from university, and while I was working as a translator, a friend of mine told me about an interesting vacancy he saw on the Internet, connected to gambling. The same evening I uploaded my CV to try my luck. Soon, I was invited for an interview in FAVBET and eventually was offered a position as a Junior Affiliate Manager. The rest as they say is history! The Head of Affiliates was Ioannes Lagos who helped me a lot and shared from Day 1 his huge experience in gambling with me. I am very grateful to him.
Speaking about King Billy Affiliates it was a kind of new challenge for me, because I have never worked for a start-up company before. However, I am very happy and proud of our King Billy team who are all doing their best to provide a second to none gaming experience to players by offering them features and offers very seldom seen in the industry.
GAV: KingBilly Affiliates is an exciting new project. What do you think is the key aspect affiliates appreciate regarding your affiliate program?
Yana: There is more than one key! Strategically created campaigns with a much higher than average CTR, custom promotions delivered instantly, a friendly and knowledgeable support team as well as top notch native advertising are much appreciated by our partners.
GAV: King Billy Affiliates is relatively new, does your program have any East European affiliates that you manage?
Yana: Sure, we have. I cannot say that their number is big now, there is still a lot of work to be done. However, the integration of Income Access software and promotion of King Billy Affiliate Program in various gambling sites will help us a lot to attract new East European affiliates.
GAV: Are there any super-affiliates coming from that region? We know for certain that a huge group of affiliates come from Eastern Europe.
Yana: At the moment we are in the process of negotiating the best deal with super-affiliates from those regions. On the other hand, we are more focused on the Nordic countries and our goal is to penetrate this promising market.
GAV: What is your personal opinion about fair gaming? Do you think there is still room to improve the view of the gambling industry? I mean, is there a new generation prepared to do that? Both Affiliate Manager and Affiliates.
Yana: Vulnerable players will always exist. Fair gaming should never be considered a “fait accompli”, but rather a constant, on-going process. So yes, there is always room for improving, for everyone engaged in the industry.
GAV: Yana, please fill us in on your current offer for affiliates and maybe a brief description of your program!
Yana: For three months, half of our Kingdom is yours! This is our promise to new Affiliates who join our program and earn a 50% commission for the first 3 months. However, we would like to point out to Affiliates, that in terms of servicing and response, our entire Kingdom is yours. Our philosophy in King Billy is that we work hard and efficiently with our Affiliates, in order to create long lasting and fruitful partnerships. We have a motto for this at King Billy: We don’t just win. We win together!
GAV: What markets target does King Billy Affiliates target, and what makes it stand out in the growing crowd of online casino affiliate programs?
Yana: Our targeted markets are Nordic countries, Canada and Australia. King Billy has built on creating a superb user experience focusing on the myth of King Billy and his Kingdom which differentiates us from the “crowd” as you call it, and treats every player and affiliate with the specialness he deserves.
GAV: Since the Amsterdam Affiliate Conference is almost here, we would like to ask your opinion about this event, are you guys attending these conferences or are you going to be in Amsterdam? How about SiGMA?
Yana: We’ll be there! Our team is going to attend the Amsterdam Affiliate Conference to have direct contact with our affiliates. Moreover, Amsterdam, and all other Affiliate Conferences help us to be kept up-to-date on the industry, meet new people and discover new products. Regarding SiGMA we are also going to be there.
GAV: Where do you think the online casino industry will be in 3 years, and of course, on which scale do you see KingBilly Affiliates?
Yana: That’s a tough one! 3 years in our industry is almost like a decade or even half a century for other industries. Personally, I expect the trend of new online players introduced almost every day to continue and even rise. I believe we are going to be seeing an abundance of new online casinos, which will of course create demand for game providers, affiliates, etc. In the end, there will be of course some market correction with the good ones staying on top. As for King Billy Affiliates, we expect to be with the good ones, only at the top!
GAV: Tell us a bit about your team? As we know it’s quite new but well positioned industry professionals with many years of experience in the field.
Yana: It sounds like a paradox, but it isn’t. Yes, the team of the Affiliate Department is relatively new to the particular field, but they have done their time in other areas of the online gaming industry, like marketing or media buying, which has helped them in building a spherical approach in things. It’s exciting to work with them!
GAV: Since Central and Eastern Europe offers a large pool of successful affiliates in the industry, do you think that this region is somehow overlooked by brands that are not applying for licenses in the demographic region?
Yana: You do have a point. However, it is the laws of supply and demand which may prioritize regions other than Eastern European markets. I do not think that these regions are overlooked, they are just pushed a little bit back. But their time will definitely come.
GAV: Who is your favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?
Yana: Raoul Bova, an Italian actor. I like all his movies and he seems to be a true Gentleman! Regarding traveling, I would like to go to Budapest. There are a lot of great sights to see and food to try.
GAV: Where you wouldn’t want to travel?
Yana: I would like to go everywhere, but I prefer Mediterranean climate to Nordic climate!
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?
Yana: You are doing a great job guys, and all of us at King Billy Casino are happy to be associated with you as Golden Sponsors. Keep on like that!
GAV: Yana, thank you for taking the time for this interview, we’re also happy to be working together with you guys!
MDC Showcases Exciting $5 Crash Gambling Offer for Canadian Players
Minimum Deposit Casinos (MDC), a top casino affiliate site, is excited to feature an exclusive offer from Jackpot City Casino, introducing an innovative crash gambling experience in Canada. This promotion, highlighting a special $5 deposit option for engaging crash gambling games, is set to transform the Canadian digital gaming landscape, marrying affordability with high-energy gaming.
A New Era in Online Gaming
Amidst the rising popularity of crash gambling games, this featured offer caters to a wide spectrum of players, emphasizing both strategic gameplay and the excitement of real-time betting. The $5 deposit option democratizes access to online gambling, inviting more players to experience the thrill of high-stakes gaming without the associated high costs.
Exclusive $5 Offer – FlyX Awaits
In a special promotion, Jackpot City Casino is offering an exclusive deal for players directed through MDC. With a simple $5 deposit, players can unlock 40 free spins on the popular crash gambling game, FlyX. This offer enhances the gaming experience, providing increased opportunities for winning and an affordable gateway into crash gambling.
MDC: Curating Top Gaming Deals
A spokesperson at MDC remarks, “Featuring this offer from Jackpot City Casino aligns with our mission to bring the most exciting and affordable gaming experiences to our community. This $5 deposit initiative not only makes gaming more accessible but also showcases our commitment to offer our users exceptional deals.”
Diverse Gaming Opportunities Await
The inclusion of $5 deposit casino options presents a rich variety of crash gambling experiences. Each game offers unique challenges and rewards, ensuring that players of all preferences and budgets have access to engaging gaming options through MDC.
Turning Modest Deposits into Significant Wins
This initiative underscores the potential for players to achieve significant returns from modest investments. Crash gambling games, known for their dynamic and thrilling nature, provide opportunities for impressive wins, even from small starting bets.
SBC Summit North America: 5,000 Decision-Makers to Convene for Industry-shaping Talks
SBC Summit North America is gearing up for another edition, set to gather 5,000 senior decision-makers for a dynamic event filled with learning, networking and business opportunities.
The leading iGaming and sports betting event in North America will return to the Meadowlands Exposition Center in New Jersey (May 8-9). Preceding the core event, a pre-day conference (May 7) will unfold in New York City and showcase the well-regarded Player Protection Symposium and Compliance & Leadership conferences as well as the newly-established Earnings+More: Capital Markets Forum, organized in collaboration with +More Media.
Rasmus Sojmark, CEO and Founder of SBC said: “The goal is to leverage the momentum we gained last year when we gathered the key operators, affiliates, suppliers, regulators, and media from the North American region. We anticipate a 66% surge in delegate numbers and are focused on attracting both industry newcomers and those who missed out on the opportunity to attend last year. The early numbers are promising, and the exhibition floor is approaching full capacity, even though we had added 15 extra booths this year to meet the demand.”
The exhibition floor is set to showcase a diverse lineup, with over 75 prominent companies taking the spotlight. Standout exhibitors include leading game providers like White Hat Gaming and Relax Gaming, alongside notable affiliates such as Better Collective, MediaTroopers, Spotlight Sports Group, and KeyAffiliates. Key payment providers like Trustly, PayNearMe, TransUnion, PXP Financial, and PayBrokers, operators like Betsson, risk management platforms like Kinectify, real-time content and data providers such as SportsDataIO and hosting providers like Internet Vikings will further enhance the comprehensive range of offerings, making the exhibition a must-visit for industry enthusiasts seeking the latest innovations.
The conference, spanning five stages and featuring over 300 expert speakers, will showcase a diverse selection of tracks: Leaders, Sports Betting, iGaming, Affiliates & Marketing, Payments & Tech, and Compliance & Regulation.”
In terms of themes, the conference will delve into several crucial topics shaping the multifaceted nature of the industry, highlighting its intersection with technological advancements, regulatory considerations and the critical balance between innovation and responsibility. These include the recent trend of revising existing sports betting bills instead of introducing new ones, the strategic considerations for second movers within the saturated sector, the influential role of social media personalities, and the challenge of interpreting extensive big data to gain insights into customer behavior across diverse channels. Furthermore, discussions will center around the role of artificial intelligence in promoting responsible gaming practices, the ongoing expansion of iGaming in new states, the evolving dynamics of sports integrity, and the ongoing regulatory deliberations in regions such as California and Canada.
Some of the speakers that will grace the stage include Kim Barker Lee (EVP & Chief Legal Officer, Bally’s Corporation), David Denenberg (SVP, Global Media Distribution & Business Affairs, NBA), Matthew Sunderland (SVP of iGaming, Caesars Digital), Dave Rivers (SVP Marketing, PointsBet Canada), Sarah Brennan (Senior Director-Compliance, BetMGM), Justin Barrett (Treasurer, Eastern Shawnee Tribe), Noam Klivitzky (VP US Marketing, 888 Holdings), Jon Steinbrecher (Commissioner, Mid-American Conference), Michael Golub (Deputy Attorney General, New Jersey Division of Gaming Enforcement), Catherine Meade (VP Community, Sustainability & Social Responsibility, OLG), Jacob Coin (Director of Public Affairs, San Manuel Band of Mission Indians) and more.
Alongside other notable event features, the SBC Awards North America* ceremony will be back on the final day, celebrating outstanding industry talent across various categories and verticals. Additionally, the third annual SBC First Pitch competition will be a key highlight, providing a platform for five industry startups to showcase their innovative ideas to a panel of judges specializing in investment and innovation. Another addition to this year’s roster will be the so-called Tribal Symposium—a series of conference panels dedicated to exploring the intricate landscape of tribal gaming. One session will focus on the regulatory roadblocks in California and another one offering advice on identifying and effectively addressing signs of human trafficking in land-based casinos.
In the evenings, attendees can seize the chance to network before the main event by attending the Pre-Registration & Networking Drinks at Slate NYC on May 7. Furthermore, they can shift discussions away from the exhibition floor to a more laid-back setting at the Official Networking Party and Sports Betting Hall of Fame on May 8, followed by the Official Closing Party on May 9.
Coindraw Launches TurboPay – iGaming’s Fastest Withdrawal Solution
Coindraw is excited to announce the official launch of TurboPay, a groundbreaking withdrawal solution engineered for the growing iGaming space. Fusing speed, reliability, and security, TurboPay is set to redefine the landscape of crypto transactions, with it delivering near instant withdrawals unlike any other option out there.
Empowering Customers with Swift Fund Access
Collaborating with top-tier partners including Dreams and Prism, TurboPay guarantees that a staggering 90% of all withdrawal requests are processed in mere 20 minutes. All transaction requests wrap up within the hour, providing both businesses and customers an unparalleled, seamless transaction experience.
“The demand for near instantaneous withdrawals is huge, and sadly something many iGaming brands seem to overlook. By working with our partners we’ve created a product that meets this need for speed, TurboPay is the plugin solution that lets a site deliver almost instant withdrawals with minimal fuss.” said Alexander Bowring, Head of Marketing.
90% of Transactions Processed in Under 20 minutes
While many in the iGaming world have made ‘instant withdrawals’ a catchphrase rather than a commitment, TurboPay emerges as a genuine solution for swift, transparent transactions, establishing a new benchmark in the gambling space.
- Setting the Industry Benchmark: Statistics show that most online casinos take an average of 48 hours to process player withdrawals. TurboPay shatters this norm by completing 90% of transactions in under 20 minutes, raising the bar for the industry.
- The Need for Speed: Research underlines that over two-thirds of online gamers value withdrawal speed when selecting a platform. TurboPay’s dedication to completing all transactions within 60 minutes caters precisely to this demand, empowering businesses to deliver on player expectations.
- Uptime and Liquidity Guaranteed: In the gaming world, downtime equals lost opportunity. TurboPay’s 100% uptime promise guarantees uninterrupted operations, fortifying credibility and dependability. Both brands and players alike are assured unquestionable liquidity, 24/7 fund availability, eradicating any concerns about liquidity shortages.
“TurboPay isn’t just about speed. It’s a shift in how customers handle and access their funds in today’s digital world. Recognizing customer challenges, we’ve collaboratively crafted a solution with our iGaming partners.” added Bowring.
Ready to Launch
In the rapidly changing world of online transactions, TurboPay distinguishes itself through its unyielding focus on transparency and trustworthiness. By basing its services on factual insights and real player feedback, TurboPay fulfils the promise of ‘instant’ in the withdrawal world. “Built on the pillars of speed, reliability, and transparency, TurboPay heralds the future of transactions in the iGaming sector,” states Bowring.
TurboPay will initially launch at Dreams, CryptoLoko, and Prism, with other Coindraw partners set to introduce TurboPay throughout 2024. The demand for TurboPay is high according to Bowring, “We’ve had countless enquiries about TurboPay implementation, so we are starting the rollout immediately with three of our most trusted partners”.
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