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Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play formats for both branding and performance advertising to global audiences within its increasingly popular games.

Based in The Hague, The Netherlands, the award-winning studio produces mobile pixel art games with a pop culture twist. Lucky Kat is the creator of cult hits such as Nom Cat, Sky Chasers, Combo Critters and its most recent chart-topper Magic Finger 3D.

The partnership will see the imminent launch of Adverty’s seamless In-Play ads in Lucky Kat’s broadly successful game Magic Finger 3D, via a partnership set to launch in mid Q2. Magic Finger 3D is hugely popular with over 10 million downloads to date.