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Acroud AB, an iGaming affiliate business firm, has signed a Letter of Intent (LOI) to acquire the iGaming assets of the PMG Group (PMG), an online marketing solutions provider.

This is the latest out of three LOIs that Acroud recently has signed as part of the strategy to create “the Media House of the Future” and become a fast-growing global challenger in digital comparison and news services.

“This is a major piece in the puzzle to move Acroud strategically forward in the direction to become “the Media house of the future” and a fast-growing global challenger in digital comparison and news services. The three acquisitions are together transformative for Acroud’s operations and we now aim to efficiently complete them. The focus will thereafter be on operational excellence and develop the new Acroud together with our new team and partners on the exciting journey ahead,” Robert Andersson, President and CEO of Acroud, said.

The acquisition includes Matching Visions, an iGaming affiliate network with a prime position within Casino affiliation in the European market, as well as the fast-growing Voonix, a software company providing successful B2B software aimed at improving information and productivity for affiliates within different industries. Furthermore, the acquisition includes Traffic Grid, which is focused on bringing predominately iGaming affiliate campaigns to mainstream affiliate networks.

The acquisition is expected to be finalised in the fourth quarter of 2020.