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ICE London the stage for Kalamba Games’ 2023 content preview

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Kalamba Games is heading to ICE London 2023 with a formidable array of games and promotional tools that it plans to deploy to the industry as it continues its brand growth.

Having just launched its latest slot 9 Blazing Cashpots Megaways™, the studio will be offering delegates an insight into its next major release, Megaways™ Duel of the Dead, again making full use of the player-favourite Megaways™ mechanic.

The wild west theme of the title also integrates zombies and delivers two popular genres in one engaging slot. Kalamba will be offering an insight into the game prior to its March release.

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The studio will also be discussing its own proprietary mechanic prowess too, offering a first look at its Cash Drop feature, the early results of which have returned an average launch window bet uplift of 276%, when compared to the same titles without the promotion.

Promotional tools as a whole will feature heavily within Kalamba’s plans for 2023, with jackpots and Cash Drops ready to appeal to both operators and players, further driving engagement and entertainment. These tools will reward playing its titles through instant cash prizes, which can be triggered randomly during any play session.

Some of Kalamba’s comprehensive existing catalogue of titles are also in line for a return, refreshed and expanded by its Hit ‘n’ Roll and Mini-Max series, providing players with an expanded stakes range to enjoy, along with variable RTP.

Andrew Crosby, Chief Commercial Officer at Kalamba Games, said: “The industry’s biggest event is going to be back with a bang and we’re looking forward to meeting partners old and new, showing off what we’ve got in store for the coming months. 2023 is going to be a great year for Kalamba and this is the perfect way to kick it off.”

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LEON Obtains Sponsorship Agreements with Four MMA Fighters to Enhance Brand Visibility

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LEON, the globally recognized online sports and casino entertainment brand, has partnered to sponsor four promising mixed martial arts (MMA) fighters: Justin Tafa, Junior Tafa, Hakaraia Wilson, and Joshua Culibao.

This partnership marks an exciting expansion of LEON’s sports collaboration portfolio, with the four Australasian athletes set to engage in various promotional activities and fan interactions, all while representing the LEON brand. These efforts aim to bring fans closer to the thrilling world of MMA.

The six-month promotional campaign will culminate in an unforgettable fight night in Australia this August, where the four fighters will demonstrate their prowess in the octagon.

The Tafa brothers and Culibao are well-known figures in the UFC, and Wilson is a rising star in professional MMA. Through LEON’s platform, they will provide regular updates on their training and progress and engage with fans via personal calls and exclusive online events.

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LEON is committed to offering a secure, enjoyable, and innovative environment for casino gaming, sports, and esports fans. It prioritizes both entertainment and safety and advocates for responsible gaming practices.

Callen Mowatt, Agent at Ginnen Group Sports Management: “We are thrilled to join forces with such exceptional brand. Each of these athletes embodies the values of perseverance, determination, and courage, which we believe resonates deeply with with the brand. We look forward to being able to showcase their inspiring journeys as they reach new heights in their careers”

The Brand Communications Director of LEON commented, “Our partnership with the dynamic world of combat sports not only supports the aspirations of these talented athletes but also reinforces our pledge to deliver exhilarating and engaging experiences to our audience.

This collaboration reflects LEON’s commitment to innovation and community involvement, mirroring the triumphant cheers that echo across the sports landscape.

Our goal is to assist young talent and support emerging athletes. We understand the challenges they face and the dedication required to excel as top fighters.

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Through this sponsorship, we aim to motivate our audience to pursue their dreams and strive for success. We extend our best wishes to the four fighters as they train for their upcoming matches over the next six months.”

For more information, please click here.

The post Obtains Sponsorship Agreements with Four MMA Fighters to Enhance Brand Visibility appeared first on European Gaming Industry News.

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EGT Digital has extended its partnership with efbet for Romania

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EGT Digital is pleased to announce that it has enhanced its collaboration with efbet for Romania. Now the visitors of efbet.ro are able to dive into the rich gaming diversity of the bestsellers Bell Link, Clover Chance, High Cash and Single Progressive Jackpot.

Tsvetomira Drumeva, Head of Sales at EGT Digital, expressed her satisfaction with the deal: “Efbet is a valued partner of ours and we are happy that the Romanian customers of the operator already have the opportunity to enjoy our slot titles. I believe that, as always, we will live up to their expectations, even surpass them.”

Tsvetina Georgieva, Marketing manager at efbet, also gave a positive evaluation of the partnership. She said: “We are well familiar with EGT Digital’s games, which have been available on our Bulgarian site for several months. Led by our desire to enrich our customers’ gaming choices with high-quality content in more markets, we thought the time had come to present the provider’s games in Romania. The results demonstrated so far show that we made the right decision.”

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7777 gaming partners with Relum

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Leading online casino game developer 7777 gaming has joined forces with Relum, a trusted casino engine, to deliver an unparalleled gaming experience to operators worldwide.

This collaboration enables 7777 gaming to bring its extensive portfolio of over 140 thrilling games to Relum’s network of esteemed operators across the globe. Through this integration, online casinos powered by Relum will gain instant access to 7777 gaming’s engaging and diverse selection of games, such as Cash 100, Barbarian, Candy Anyway, Sea of Treasure, Diamonds of Majesty, and Cash 20x. These immersive games promise an unparalleled gaming experience, combining cutting-edge technology with engaging narratives. .

Relum, a trusted name in the industry, has rapidly ascended to a leading position by developing a state-of-the-art casino aggregation platform. The platform provides instant access to a vast array of games, boasting over 20,000 titles from more than 240 content providers through a single API integration and toolbox such as free round, jackpots, tournaments and partner success service to support player engagement and revenue growth opportunities.

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Elena Shaterova, Chief Commercial Officer at 7777 gaming, shared her enthusiasm about the partnership: “Our goal at 7777 gaming has always been to set new standards in the gaming industry. Collaborating with Relum allows us to showcase our commitment to innovation and excellence. We look forward to a successful partnership that will satisfy the players’ requirements for next level of entertainment in any online casino.”

Ashot Sahakyan, Chief Operating Officer at Relum said: “Relum is committed to providing our operators with the most diverse and engaging content available in the market. 7777 gaming’s portfolio perfectly aligns with our vision, and we are confident that this partnership will elevate the gaming experience for our clients and their players.”

This partnership exemplifies the commitment of both 7777 gaming and Relum to delivering top-tier gaming solutions and reinforces their positions as leaders in the online casino industry.

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