Swedish gaming giants’ games now available in the province of Córdoba’s newly regulated market

Play’n GO, the world’s leading casino entertainment provider, has today announced their expansion into yet another new regulated market, as the Swedish gaming giant has agreed a partnership with Betsson in the province of Córdoba, Argentina.

Argentina is currently in a process of regulation for online gaming purposes on a province-by-province basis, and the partnership with Betsson sees Play’n GO enter yet another regulated market, keeping up the momentum from 2023 that saw the company expand its global reach.

This announcement sees Betsson’s players in Córdoba gain access to Play’n GO’s entire catalogue of games, including classics such as Book of Dead, Reactoonz, and Moon Princess.

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This announcement is a signal of intent from Play’n GO, who reiterate their commitment to be present in every regulated market in the world.

Michele Stefanelli, Sales Leader, LATAM and Southern Europe, Play’n GO said: “Our first foray into a new region is always exciting for us, and we’re looking forward to a successful partnership with Betsson in Córdoba. Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we’re quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we’re very pleased to see that approach rolled out globally by lawmakers and operators alike.”

Maximiliano Bellio, Managing Director Betsson Argentina, added: “We’re pleased to welcome Play’n GO to the Betsson family here in the Córdoba region, and we look forward to many years of success together. Like Play’n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We’re sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let’s get started.”

Play’n GO’s games are already available in the autonomous city of Buenos Aires and Buenos Aires Province within Argentina’s federal system.

Land Vegas is pleased to announce its participation in Sagse LATAM, where it will present the Metaverse Gaming and virtual reality (VR) at Novomatic’s booth. This collaboration marks a significant advancement in the gaming industry, offering attendees the opportunity to experience Novomatic’s machines and an immersive metaverse environment.

“We are excited to introduce this new format and sales channel to the market,” the Chief Executive Officer for Land Vegas, David Fica, said. “As we work to launch our product globally in the coming months, we continue to integrate games and providers into the metaverse.”

This collaboration between Land Vegas and Novomatic underscores the commitment to innovation and delivering cutting-edge gaming experiences to players worldwide. It represents a significant step towards revolutionizing the gaming industry and opening up new distribution channels.

“We encourage the potential of virtual reality technology to enhance the gaming experience and expand market reach,” Fica said. “We look forward to exploring further opportunities together and establishing ourselves as a leading sales channel for the industry.”

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Land Vegas extends the invitation to operators, industry executives to visit us at stand number 158 on March 20 and 21 in Buenos Aires, Argentina.

Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder,” “L&W” or the “Company”) has successfully taken its content live in Argentina for the first time through Betsson Group, the leading global betting operator with more than 60 years of experience in the industry, as an important part of their customers’ entertainment mix.

The launch means players in the Province of Buenos Aires can now enjoy first-party games including 88 FORTUNES, Light & Wonder’s top-performing land-based title in Argentina, through Betsson Group’s brand betsson.bet.ar.

The go-live follows a recently extended agreement between the two long-established companies to bring Light & Wonder content to fresh regulated markets worldwide. A range of additional first and third-party content will also be distributed through the Light & Wonder platform to other Betsson Group brands in the coming months, handing the operator a significant increase in quality entertainment that it can bring to players in Argentina.

Betsson Group has nurtured a strong reputation as a top choice for players in Latin America, due to its unique, high-quality offering and because the company offers the best customer experience in the industry. For many years, Light & Wonder has provided its leading content to Betsson Group to spur growth in key markets globally and this launch represents the latest step in that process.

Tatiana García Barrenechea, Commercial Director – LATAM, at Light & Wonder, said: “Betsson Group is a very significant partner, one that has consistently demonstrated its dedication to excellence during an alliance that has grown successfully over the long-term.

“This debut launch in Argentina is a significant step in our expanded relationship and we are delighted to be able to grow together in this important country, serving players with relevant and highly engaging casino content.”

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Laura Peretta, Head of Supplier Relations at Betsson Group, added: “Light & Wonder has proven to be a highly reliable supplier for many years during our iGaming growth journey as it’s very pleasing to be able to take its content live in Argentina.

“This partnership ensures nothing less than a superb content delivery. We look forward to seeing how our players in Argentina feel the thrill and excitement this content and added-value tools brings them because of this landmark launch.”

Light & Wonder’s ecosystem offers more than 3,500 games from a global network of in-house and third-party game studios, with unrivalled ease of integration that is robust and secure. All games available through the aggregation platform are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.