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Department of Trust serves up the BetBudget Café in multi-channel Cheltenham Festival consumer marketing push

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Campaign features BetBudget ambassadors Harry Skelton and Stephen ‘Racing Blogger’ Power

BetBudget, the easy-to-use budgeting app for punters, has launched its first consumer marketing campaign for the 2023 Cheltenham Festival.

The campaign – fronted by four-time Festival winner Harry Skelton – features experiential marketing, brand ambassador activation and social media content, as well as digital and print advertising. It aims to recruit consumers to download and use the app which tracks gambling spend across multiple betting and bank accounts.

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During the four-day event, Festival-goers that have downloaded the BetBudget app can visit the BetBudget Café and collect a free bacon bap. The café is prominently located directly opposite Cheltenham Spa station.

Fellow BetBudget ambassador, influencer Stephen Power aka ‘Racing Blogger’, is making appearances at the BetBudget Café to drive awareness and interact with customers.

Skelton and Power are also using their high-profile social media platforms to share exclusive BetBudget content and highlight the importance of tracking gambling spend to their followers.

A digital and print advertising campaign across national and regional Reach plc sites has been supported by a competition to win cash prizes of up to £500 for people who download the app via the Mirror.

Skelton, the 2020/21 Champion Jockey, who has a number of chances at the Festival this week, said: “As a free app, downloading BetBudget is a simple step that horse racing bettors can take to help stay in control of their spending. I’m pleased to be working with BetBudget and Department of Trust to demonstrate the benefits it brings during the highlight of the racing calendar.”

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Department of Trust CEO Charles Cohen said: “While BetBudget is relevant for all bettors, it is of particular appeal to regular horse racing punters. Using BetBudget, they can track their spend and ensure they bet within their means across different operators and bank accounts.”

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Bradley Khoury

eCOGRA Authorized to Offer Certification Services in Brazil

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eCOGRA, the Internationally renowned Independent Testing Laboratory, has been officially authorized by the Secretaria De Prêmios e Apostas (SPA) to operate as a certifying entity for betting systems, live gaming studios, and online games in Brazil. This announcement marks a significant milestone as eCOGRA continues to extend its international offering of iGaming testing, inspection, and certification (TIC) services in regulated markets across the globe.

The announcement comes two months to the day after eCOGRA received approval to operate as a Certification Laboratory in Peru. The organization now operates in 39 online gambling jurisdictions, including Buenos Aires City and Province, Peru, Mendoza, Colombia, and Brazil in South America.

Since its establishment in 2003, eCOGRA has been at the forefront of online gambling certification, providing assurance on fairness and safety to players while offering the highest standards in TIC services to industry operators and software providers seeking to comply with regulatory requirements. The approval to operate in Brazil reflects both the trust eCOGRA has built in the international iGaming community and the quality of its certification services.

Bradley Khoury, Chief Technical Officer of eCOGRA, said: “We are thrilled to bring over two decades of expertise in online gambling certification to the vibrant market of Brazil. This approval from the Secretaria De Prêmios e Apostas (SPA) of the Brazilian Ministry of Finance is not only a testament to our unwavering commitment to the highest standards of competence and quality but also marks an exciting new chapter for eCOGRA. We look forward to working closely with Brazilian operators and interested parties to ensure a safe and fair gaming environment for all players.”

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The new Brazilian regulatory framework aims to effectively safeguard player interests and enhance the integrity of online gambling operations within the country.

“Brazil offers a dynamic and rapidly growing market, and we are excited to contribute to its development. Our goal is to ensure that Brazilian players have access to certified iGaming experiences, akin to what has successfully been implemented in other highly regulated jurisdictions,” Khoury added.

Operators and software developers offering in the federal Brazilian jurisdiction seeking to comply with the laws and regulations by undergoing testing, inspection, and certification can now turn to eCOGRA for their renowned services, assured of their commitment to quality, impartiality, and fairness.

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Compliance Updates

IGT and Acres to Resolve All Pending Litigation

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International Game Technology (IGT) and Acres 4.0, Acres Manufacturing Company, and John Acres (Acres) announced that effective April 12, 2024, they have reached an agreement to resolve all legal disputes between the two companies. Terms of the settlement have not been announced.

The resolution was reached in the US District Court of Nevada, directed to US patents that pertain to facilitating use of a financial transaction device in a cashless wagering system in a gaming system, and Nevada State Court directed to a breach of contract claims.

“IGT is pleased to reach a mutual agreement with Acres that resolves all disputes between us. This allows us to dedicate our collective resources where they are better served, driving continued innovation in the exciting and evolving cashless gaming space,” said Nick Khin, IGT COO Gaming.

“We are thrilled to put this matter behind us and work cooperatively with IGT to build exciting new gambling experiences that can increase both player enjoyment and casino profits,” John Acres, CEO of Acres, said.

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FanDuel

FanDuel Mobile App is Now Live in the D.C.

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The Office of Lottery and Gaming (OLG) has announced that FanDuel’s sports betting app and website has officially launched. This development will introduce FanDuel’s sports wagering platform to District residents and visitors, completely replacing the current GambetDC sports betting app and website.

“With FanDuel’s launch, D.C. residents and visitors will have access to a best-in-class sports wagering platform. FanDuel’s entry into our market brings not only a reliable, customer-friendly sports wagering experience to the nation’s capital, but it also includes guaranteed revenue that will be used to fund vital city programs,” Frank Suarez, Executive Director of OLG, said.

FanDuel’s sports wagering platform will be available to all users over the age of 18 within the geographic boundaries of the District of Columbia, except for specific areas where gambling is prohibited. These restricted areas include a two-block radius surrounding designated Class A facilities (Audi Field, Capital One Arena, Nationals Park, and St. Elizabeths East Entertainment and Sports Arena) and all federal lands, including the National Mall, White House, Capitol, Congressional office buildings, East Potomac Park, and Rock Creek Park.

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